Social Media & Content Marketing Lead

About Opptra:

Opptra unlocks Asian expansion for consumer brands, focusing on e-commerce and digital capabilities. We build and power category-aligned franchising businesses with a consolidated supply chain and centrally developed technology. We're driving the future of global brand growth in Asia!

About the Role:

We are seeking a highly motivated and experienced Social Media & Content Marketing Lead to spearhead our brand-building efforts on LinkedIn and other relevant social platforms. You will own our social strategy, content calendar, and day-to-day execution.

What You'll Do:

• Develop and implement a comprehensive social media strategy aligned with Opptra's business goals.
• Create engaging and informative content that resonates with our target audience (North America, Europe, and India).
• Manage and execute the social media content calendar, ensuring consistent brand messaging.
• Conduct keyword research and analyze market trends to optimize content strategy.
• Grow Opptra's LinkedIn following and increase engagement in key target geographies.
• Establish Opptra as a thought leader in AI GTM, internationalization, and Asian market entry.
• Track and analyze social media performance, providing insights and recommendations for improvement.

What You'll Bring:

• 5-8 years of experience in social media and content marketing within a B2B environment, selling to global customers.
• Proven ability to develop and execute successful social media campaigns that drive brand awareness and lead generation.
• Strong understanding of social media analytics and reporting.
• Excellent writing, editing, and communication skills.
• Experience working in a fast-paced startup environment.
• A "roll-up-your-sleeves" attitude and a bias for action.
• Great storytelling skills

Bonus Points:

• Experience with marketing to consumer brands
• Experience with AI-driven marketing tools

Why Join Opptra?

• Be at the forefront of Asian market expansion for global brands.
• Work in a fast-paced, innovative startup environment.
• Make a significant impact on Opptra's brand growth and market presence.
• Collaborate with a talented and passionate team.