Social Media & Content Marketing Lead

About the Company

TalentGum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the all-round development of children. The platform offers a multitude of expert-curated live, online courses such as dance, music, public speaking, art, and chess that are taught by subject-matter experts. These courses are specially designed to maximize the learning of children in the age group of 4 to 14. TalentGum is trusted by 1 lakh+ happy registered users across 70+ countries.

About the Role

Social Media & Content Marketing Lead

Key Responsibilities

• ⁠Lead daily social media execution across Instagram, Facebook, BlueSky, Threads, YouTube, and LinkedIn.
• Plan and produce short-form content: reels, carousels, stories, and YouTube Shorts.
• Write campaign messaging, social captions, and paid ad copy in line with brand tone.
• Support branding initiatives: brochures, one-pagers, landing page copy, and event collaterals.
• ⁠Coordinate with designers and external partners to bring content to life.
• ⁠Monitor platform analytics and derive insights to guide content strategy.
• ⁠Explore AI tools and automations that improve efficiency in content planning and production.

Requirements:

• 2–4 years of hands-on experience in social media and content marketing.
• Proven ability to grow a brand or personal social media profile from 0 to 50K (brand) or 0 to 10K (personal) followers within 6 months, using a combination of content strategy, trends, and platform insights.
• A strong grasp of short-form content trends and tools (CapCut, Canva, etc.).
• Excellent written skills for copy, storytelling, and campaign messaging.
• Basic knowledge of SEO, content analytics, and user engagement patterns.
• Familiarity with AI tools like ChatGPT, Jasper, Copy.ai, or automation dashboards.

Why Join Us?

• Work on a mission-driven product that impacts young learners.
• Collaborative, open, and inclusive team culture.
• Opportunity to grow with a high-paced startup.
• Competitive compensation and learning opportunities