Responsibilities Strategic Planning : Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives. Campaign Management : Plan, launch, and optimize performance marketing campaigns across various paid advertising channels (Google Ads, Facebook Ads, etc.), Team Collaboration : Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives. Reporting & Insights : Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements. Analytics and Data Analysis : Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement. Conversion Rate Optimization (CRO) : Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition. Budget Management : Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results. Customer delight : And most importantly, LOVE customers and strive for the highest form of customer delight. Qualifications 1-3 years of experience in Performance Marketing Preferred experience in Ecommerce Industry Has previously handled a monthly budget of minimum 20 lacs. A good understanding of the principles and working of paid ads A creative mindset, contributing new ideas and able to interpret situations to overcome challenges Proficient in articulating your ideas well and communicating to relevant stakeholders Great excel and analytical skills Salary range - Rs 8-9 LPA
We’re looking for someone who thrives in high-energy startup environments and wants to work directly with our founders on impactful projects. What you’ll do: Co-build AdsFlo — our SaaS tool for performance marketers. Work on high-stakes client projects and build real-world solutions. Design analytics dashboards and data-driven tools for clients. Take ownership of 0-to-1 initiatives across product, strategy, and operations. Who we’re looking for: Freshers are welcome — preferably from Tier-1 colleges (IIT, NIT, BITS, IIM, ISI, IIIT-H, SRCC etc.) . Strong mathematical & analytical skills . Fast learners with a startup mindset — someone who loves solving problems and taking responsibility. Bonus: Exposure to Excel, SQL, Python, or analytics/product tools. Why Outwrk? Work directly with the founders on key strategic and technical initiatives. Learn what it takes to build and scale SaaS products . Ownership from Day 1
About Outwrk Outwrk is a full stack growth agency working with Indias fastest-growing FMCG brands, creating scroll-stopping ads for Instagram, YouTube, and other digital platforms. Our specialty is high-impact UGC-style videos that drive results. What Youll Do Write high-converting ad copy for Instagram Reels, YouTube Shorts, and other digital formats Lead UGC-style ad production from script to shoot to final delivery Collaborate with creators and influencers to deliver authentic, engaging content Optimize creatives for CTR, engagement, and conversions Work with performance marketing teams to align creative with campaign objectives Stay updated on digital advertising trends and content formats in FMCG What Were Looking For 4+ years in digital brand marketing, creative strategy, or content production (agency/FMCG experience preferred) Proven experience with Instagram and YouTube ads Strong copywriting skills and understanding of short-form content hooks Hands-on experience with influencer collaborations and creator-led campaigns Fast learner with a high sense of ownership and attention to detail Why Join Us Work with top FMCG brands on campaigns seen by millions Take full creative ownership from idea to execution Competitive package: ?18 LPA + variable pay Creative, high-energy Bangalore office environment Show more Show less
The role at Outwrk involves working with India's fastest-growing FMCG brands to create engaging ads for digital platforms like Instagram and YouTube. As part of the full stack growth agency, your responsibilities will include writing high-converting ad copy, leading UGC-style ad production, collaborating with creators and influencers, optimizing creatives for performance metrics, and staying updated on digital advertising trends in the FMCG sector. To excel in this role, you should have at least 4 years of experience in digital brand marketing, creative strategy, or content production, with a preference for agency or FMCG experience. You must demonstrate proven expertise in creating Instagram and YouTube ads, possess strong copywriting skills, understand short-form content hooks, and have hands-on experience with influencer collaborations and creator-led campaigns. Being a fast learner with a keen sense of ownership and attention to detail is essential for success in this position. Joining Outwrk will offer you the opportunity to work with top FMCG brands on campaigns that reach millions of viewers, take complete creative ownership from idea to execution, and thrive in a creative and high-energy office environment in Bangalore.,
Responsibilities Strategic Planning : Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives. Campaign Management : Plan, launch, and optimize performance marketing campaigns across various paid advertising channels (Google Ads, Facebook Ads, etc.), Team Collaboration : Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives. Reporting & Insights : Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements. Analytics and Data Analysis : Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement. Conversion Rate Optimization (CRO) : Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition. Budget Management : Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results. Customer delight : And most importantly, LOVE customers and strive for the highest form of customer delight. Qualifications 1-3 years of experience in Performance Marketing Preferred experience in Ecommerce Industry Has previously handled a monthly budget of minimum 20 lacs. A good understanding of the principles and working of paid ads A creative mindset, contributing new ideas and able to interpret situations to overcome challenges Proficient in articulating your ideas well and communicating to relevant stakeholders Great excel and analytical skills Salary range - Rs 7-9 LPA