Senior Brand Strategist

The role at Outwrk involves working with India's fastest-growing FMCG brands to create engaging ads for digital platforms like Instagram and YouTube. As part of the full stack growth agency, your responsibilities will include writing high-converting ad copy, leading UGC-style ad production, collaborating with creators and influencers, optimizing creatives for performance metrics, and staying updated on digital advertising trends in the FMCG sector. To excel in this role, you should have at least 4 years of experience in digital brand marketing, creative strategy, or content production, with a preference for agency or FMCG experience. You must demonstrate proven expertise in creating Instagram and YouTube ads, possess strong copywriting skills, understand short-form content hooks, and have hands-on experience with influencer collaborations and creator-led campaigns. Being a fast learner with a keen sense of ownership and attention to detail is essential for success in this position. Joining Outwrk will offer you the opportunity to work with top FMCG brands on campaigns that reach millions of viewers, take complete creative ownership from idea to execution, and thrive in a creative and high-energy office environment in Bangalore.,