3 Minds Digital

1. Proven experience of 2 year in managing and optimizing digital campaigns 2. Proficiency in advertising platforms (Ex. Google Adwords - Search, Display, Youtube, Discovery, Facebook Ad Manager, LinkedIn, Ecommerce) and campaign management & Tracking tools 3. Present campaign performance reports and insights to internal and external teams communicating the results and impact of campaigns 4. Analysis campaign performance to identify opportunities for improvement and provide actionable recommendations 5. Monitor campaign performance, including key performance indicators (KPIs) and overall effectiveness

1. Lead end-to-end project delivery for web, mobile, or custom software solutions. 2. Collaborate with Account Managers to understand client objectives, timelines, and success metrics. 3. Translate requirements into structured project plans with clear deliverables, timelines, and milestones. 4. Coordinate with technical teams (development, QA, UI/UX) to ensure alignment and progress. 5. Manage tasks, resources, risks, and dependencies using tools like Zoho Projects, Jira, or similar. 6. Facilitate daily scrums, sprint planning, reviews, and retrospectives. 7. Monitor key KPIs including delivery timelines, quality metrics, and resource utilization. 8. Maintain regular communication with stakeholders and clients, providing updates and resolving blockers. 9. Ensure compliance with SLAs, budgets, and quality expectations

1. Campaign Planning and Setup 2. Campaign Execution and Optimization 3. Reporting and analysis 4. Client Relationship managements 1. Proven experience of 1 year in managing and optimizing digital campaigns 2.Strong analytical skills and ability to interpret data to derive actionable insights 3. Proficiency in advertising platforms (Ex. Google Adwords - Search, Display, Youtube, Discovery, Facebook Ad Manager, LinkedIn, Ecommerce) and campaign management & Tracking tools 4. Excellent communication skills, both written and verbal 5. Detailed- Oriented with strong analytical and organizational and time management skills. 6. Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously. 7.Familiarity with industry trends,Best practices, and emerging technologies in Digital advertising

Talent Acquisition & Onboarding Manage end-to-end recruitment process in collaboration with hiring managers. Develop and execute recruitment strategies to attract top talent. Conduct interviews, negotiate offers, and manage onboarding processes. Coordinate orientation sessions and ensure a smooth new hire experience. Employee Engagement & Retention Drive employee engagement initiatives and culture-building activities. Act as a point of contact for employee concerns and facilitate resolutions. Analyze engagement survey data and implement action plans. Performance Management Implement and oversee performance appraisal systems (e.g., OKRs, KPIs). Coach managers and employees on performance feedback and improvement. Support talent reviews and succession planning initiatives. Learning & Development Identify training needs through performance reviews and skill gap analysis. Coordinate and track internal and external learning programs. Evaluate training effectiveness and ROI. HR Operations & Compliance Maintain and update employee records in HRIS. Ensure HR policies are up-to-date and compliant with labor laws. Manage HR documentation including contracts, letters, and compliance records. Compensation & Benefits Handles complete payroll processing, ensuring accuracy and timeliness. Prepares and verifies bank files for smooth salary disbursement. Exit & Offboarding Conduct exit interviews and analyze attrition trends. Ensure timely clearance, documentation, and knowledge transfer.

We are looking for a dynamic Graphic Designer who excels in creating high-quality designs. The ideal candidate will have strong technical skills, an eye for detail, and a deep understanding of current design trends. You will be responsible for developing impactful designs across multiple platforms and ensuring consistent delivery of top-tier creative solutions. Key Responsibilities: Design Excellence: Develop visually compelling and high-quality designs for social media posts, content marketing, email templates, graphics, animations, infographics, short video clips, and digital ads. Create web design elements such as landing pages, banners, icons, and buttons to enhance user experience. Contribute to website design and ensure all creative outputs are brand-consistent and engaging. Team Collaboration: Work closely with internal teams to understand design requirements and develop creative solutions that align with branding and messaging. Collaborate with the development team to ensure designs are implemented accurately and efficiently. Manage multiple design projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality. Optimization and Standards: Ensure that designs are optimized for various devices and platforms, including desktop, mobile, and tablet. Establish and maintain brand design guidelines for every client to ensure consistency and quality across all deliverables. Innovation and Continuous Learning: Stay up-to-date with industry trends, emerging technologies, and best practices to keep designs fresh and competitive. Explore AI tools and design innovations to enhance efficiency and creativity within the team.

1. Expert in creating sophisticated sales model/pipeline and running them for profitable business venture. 2. Should have experience with selling digital services like Website & Application Development and Design, Branding, Packaging & Publication Design and Digital Marketing end-to-end Analyze & prepare annual sales budgets, responsible for generating revenue collection, establish strategic plans to achieve maximum profits, and expand customer base through extensive marketing. 3. Ability to analyze and implement marketing strategies and develop sales initiatives. 4. Drive strategies to increase product & service awareness by observing the market, competitors, and industry trends as well as projections for the future. 5. Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities 6.Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales 7.Submit weekly progress reports and ensure data is accurately entered 8. Forecast sales targets and ensure they are met by the team

Responsibilities Client Point of Contact: Act as the primary day-to-day contact for clients, ensuring smooth communication and understanding of their evolving needs. Creative Briefs amp; De-briefs: Skillfully craft creative briefs, meticulously document meeting minutes, and lead comprehensive de-brief sessions with the internal team for streamlined project execution. Presentation Excellence: Conduct in-person client meetings, research, and prepare compelling presentations and reports that showcase innovative solutions aligned with client goals. Market Insight: Stay ahead of industry and competitor trends through thorough research, applying best practices to elevate client portfolios and ensure cutting-edge solutions. Holistic Client Understanding: Grasp client goals and creative requirements across diverse domains including Branding, Packaging, UI/UX Design, Social Media, Content Development, Web Development, Graphic Design, and Digital Marketing. Strategic Collaboration: Work collaboratively with internal teams, playing a crucial role in driving strategy, development, and successful project delivery. Revenue Growth: Identify and capitalize on growth opportunities within the client portfolio, driving revenue through strategic upselling initiatives. Industry Expertise: Stay current on emerging online trends and best practices within the Creative and Digital Industry, bringing valuable insights to client projects. Project Profitability: Ensure the profitability of all projects, managing timelines effectively, and meeting project milestones. Financial Management: Keep a meticulous track of payment milestones for all projects, ensuring transparency and client satisfaction. Brainstorming Brilliance: Actively participate in brainstorming sessions with the creative team, contributing to the development of impactful campaigns. Qualifications Proven experience in client servicing within the creative and digital industry. Strong communication and presentation skills. Strategic thinking and problem-solving abilities. In-depth knowledge of industry trends and best practices. Ability to collaborate effectively within a creative team.

Role Overview: We are looking for an experienced Project Management Expert to lead the planning, coordination, and execution of our Multimodal Transport Hub project. The expert will ensure the project is delivered on time, within scope, and budget, while maintaining high quality and safety standards. Key Responsibilities: Develop and implement comprehensive project management plans including scope, schedule, cost, quality, and risk management. Coordinate multidisciplinary teams across engineering, architecture, procurement, finance, and environmental departments. Monitor project progress using tools such as Primavera, MS Project, or equivalent, and generate timely reports. Manage stakeholder communication and engagement with government agencies, contractors, and consultants. Identify and mitigate risks, resolve issues, and implement corrective actions as necessary. Oversee contract management, compliance, and procurement activities. Ensure adherence to all regulatory requirements, standards, and company policies. Proficiency in project management software (Primavera P6, MS Project). Strong leadership, organizational, and communication skills. PMP certification or equivalent is highly desirable. Location: Remote- Bengaluru,Hyderabad,Delhi / NCR,Chennai,Pune,Kolkata,Ahmedabad,Mumbai

1. Holistic Client Understanding: Grasp client goals and creative requirements across UI/UX Design, & Web Development 2. Client Point of Contact: Act as the primary day-to-day contact for clients, ensuring smooth communication and understanding of their evolving needs. 3. Presentation Excellence: Conduct in-person client meetings, research, and prepare compelling presentations and reports that showcase innovative solutions aligned with client goals. 4.1-3 yrs of Proven experience in client servicing with UI/UX & Web development projects 5.Revenue Growth: Identify and capitalize on growth opportunities within the client portfolio, driving revenue through strategic upselling initiatives

About the Role Were looking for a user-obsessed UX Designer to join our cross-functional design team. If youre someone who thrives on solving real problems through research, flow thinking, and user behavior insights, this is for you. What Youll Do Translate product goals into intuitive user journeys and information architecture Conduct stakeholder workshops, competitor benchmarking, and user interviews Create wireframes, user flows, sitemaps, and low-fidelity prototypes Collaborate closely with UI designers, developers, and product owners Ensure edge cases are accounted for and advocate for usability Test designs through heuristic evaluation and usability testing What You Should Have Strong grasp of UX principles, user psychology, and accessibility Experience working in tools like Figma, FigJam, Notion, Miro, or similar Ability to present and defend design rationale with logic and empathy A portfolio showing thoughtful UX work, not just screens Bonus: Basic understanding of AI-driven design tools or automation workflows

1.Manage end-to-end recruitment activities including sourcing, screening, interviewing, and onboarding candidates to ensure a seamless hiring process. 2. Develop and update comprehensive job descriptions and interview assessment checklists tailored to each role's requirements. 3. Maintain and update employee records and HR databases. 4. Oversee the complete pre-onboarding and post-onboarding experience to drive positive employee integration. 5. Coming up with initiative in planning, coordinating, and supporting employee engagement activities to promote a positive and inclusive workplace culture. 6. Oversee daily office administration including maintenance of office supplies, repairs, utilities, and ensuring a clean and safe working environment. 7.Coordinate travel arrangements including air ticket bookings, hotel accommodations for employees and guests. Proven work experience as a Social Media Marketing Strategist or similar role. Strong knowledge of social media platforms, best practices, and emerging trends.

Creating and delivering motion graphics for various media Working with art and creative teams to select audio, video, colors grading, animation, etc. for graphic design to Editing video footage and adding effects/elements to enhance motion graphics Staying up to date on the latest graphic design techniques You have a degree/diploma in Design, Fine Arts or related field You have prior experience as a Motion Graphics Designer & video editing as well as a strong portfolio of sample projects You possess strong knowledge of Adobe After Effects and Adobe Premiere Pro, Adobe Audition or similar tools You have a keen eye for design and aesthetics You are organized and can prioritise effectively You have excellent communication skills and can clearly articulate your ideas You are a strong team player who can collaborate effectively with different stakeholders

1. Manage end-to-end recruitment activities including sourcing, screening, interviewing, and onboarding candidates to ensure a seamless hiring process. 2. Develop and update comprehensive job descriptions and interview assessment checklists tailored to each role's requirements. 3. Maintain and update employee records and HR databases. 4. Oversee the complete pre-onboarding and post-onboarding experience to drive positive employee integration. 5. Coming up with initiative in planning, coordinating, and supporting employee engagement activities to promote a positive and inclusive workplace culture. 6. Oversee daily office administration including maintenance of office supplies, repairs, utilities, and ensuring a clean and safe working environment. 7. Coordinate travel arrangements including air ticket bookings, hotel accommodations for employees and guests.

Responsibilities: 1. Build and develop a high-performing SEO team by recruiting, hiring, and training skilled SEO specialists. 2. Lead, mentor, and inspire the SEO team, fostering a collaborative and innovative environment that encourages growth and professional development. 3. Develop effective and result-oriented SEO strategies tailored to each client's unique needs, goals, and target audience. 4. Collaborate with cross-functional teams, including content creators, web developers, and designers, to integrate SEO best practices into website structure, content creation, and link building efforts. 5. Conduct thorough keyword research, competitive analysis, and site audits to identify opportunities for optimization and content improvement. 6. Define and monitor key performance indicators (KPIs) to track the effectiveness of SEO strategies and ensure alignment with client goals. 7. Stay up to date with industry trends, algorithm updates, and best practices in SEO, and proactively implement strategies to adapt to the evolving search landscape. 8. Foster a culture of innovation and experimentation within the team, encouraging the testing of new SEO strategies, tools, and techniques. 9. Collaborate with the business development team to provide SEO insights, expertise, and recommendations during the pre-sales process to secure new clients. 10. Prepare and present reports showcasing SEO team performance, key metrics, and actionable recommendations to clients and internal stakeholders. Qualifications: 1. Bachelor's degree in marketing, communications, business, or a related field. A relevant Master's degree is a plus. 2. Proven experience (X years) working in SEO, with a track record of successfully leading SEO initiatives and achieving measurable results. 3. Strong knowledge of search engine algorithms, ranking factors, and SEO best practices. 4. Proficiency in using SEO tools and platforms, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc. 5. Experience with website analytics, tracking tools, and data-driven decision-making. 6. Solid understanding of HTML, CSS, and website structures as they relate to SEO. 7. Excellent leadership and team management skills, with the ability to build, motivate, and mentor a team of SEO specialists. 8. Effective communication and presentation skills, with the ability to clearly articulate SEO strategies, results, and recommendations to clients and internal stakeholders. 9. Ability to develop and implement processes, workflows, and best practices for SEO operations. 10. Ability to develop effective and result-oriented SEO strategies that align with client goals and drive measurable outcomes.

We are seeking a talented and experienced Senior Brand Strategist who will also be responsible for managing a team of Social Media Managers. The ideal candidate will have a deep understanding of various social media platforms, marketing strategies, and team management skills. This role requires a creative thinker with a strategic mindset, strong leadership abilities, and excellent communication skills. The Social Media Marketing Strategist will be responsible for developing and executing effective social media campaigns, analyzing performance metrics, and guiding the team to achieve business goals. Responsibilities: Strategy Development: Develop comprehensive social media marketing strategies aligned with overall marketing objectives. Conduct market research, competitor analysis, and stay up-to-date with industry trends to identify new opportunities. Collaborate with cross-functional teams to integrate social media strategies with overall marketing plans. Campaign Planning and Execution: Create and manage social media content calendars, ensuring timely and engaging posts across various platforms. Oversee the creation of high-quality, compelling content (text, image, and video) that resonates with the target audience. Utilize social media management tools to schedule, publish, and monitor content across platforms. Implement paid social media campaigns, including budget allocation, targeting, and optimization. Performance Tracking and Analysis: Monitor key performance indicators (KPIs) to measure the effectiveness of social media campaigns. Analyze data and metrics, provide insights, and make data-driven recommendations for optimization. Prepare regular reports on campaign performance and present findings to stakeholders. Team Management: Recruit, train, and mentor a team of Social Media Managers. Set clear performance expectations, provide regular feedback, and conduct performance evaluations. Foster a collaborative and creative work environment, encouraging innovative ideas and professional growth. Ensure team members have the necessary resources and tools to effectively execute their responsibilities. Collaboration and Communication: Collaborate with other marketing teams to ensure cohesive brand messaging and consistent communication. Liaise with internal stakeholders, such as designers, copywriters, and PR teams, to develop and execute integrated campaigns. Stay informed about emerging social media trends, tools, and platforms, and share relevant insights with the team. Requirements: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). Proven work experience as a Social Media Marketing Strategist or similar role. Strong knowledge of social media platforms, best practices, and emerging trends. Experience managing social media campaigns and analyzing performance metrics. Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Excellent written and verbal communication skills. Strong leadership abilities and experience in managing a team. Creative thinking and problem-solving skills. Ability to work under pressure and meet tight deadlines. Familiarity with graphic design and video editing tools is a plus. Join our dynamic team and play a vital role in shaping our brand's social media presence. Apply today with your resume, portfolio, and a brief description of your approach to social media strategy and team management

Requirements Hands-on experience with auditing, journal entry, sales cycle and goal-setting. Exposure to accounting processes, client servicing, etc. Assist with the preparation of financial statements Analyse and reconcile bank statements and general ledgers Post journal entries for accrued expenses and revenue Maintain and record fixed assets Prepare and file local compliance reporting as necessary Accurately perform daily reconciliations of cash, check and credit card transactions, and tally and file invoices. Act as a liaison for vendors to reconcile any billing discrepancies Follow up on payments and coordinate with clients for timely collections without delays. Qualifications and skills Bachelors Degree in Accounting or Finance 3 to 5 years related experience preferred Hands-on experience working with general ledgers Strong written and verbal communication skills Excellent problem-solving skills Proficient with ERP systems, including Microsoft Office Able to multi-task and prioritize work effectively

1. Project Delivery Management Oversee project delivery across all Departments to ensure on-time, high-quality outcomes. Monitor progress and address potential roadblocks proactively. Develop and implement processes to optimize delivery timelines and quality. 2. Team Management Act as the reporting manager for all Account Managers and Project Managers. Conduct regular team reviews to evaluate performance and provide constructive feedback. Facilitate collaboration across teams to align goals and priorities. 3. Client Escalation Management Serve as the first point of contact for client escalations. Resolve issues swiftly and effectively, ensuring client satisfaction and retention. Establish protocols to minimize future escalations and improve service levels. 4. Communication and Coordination Manage inter and intra-team communication for seamless operations. Act as a bridge between creative, technical, marketing and account teams to ensure alignment. Host regular status update meetings and share insights with leadership. 5. Reporting and Analysis Provide detailed project status reports to leadership, including risks and opportunities. Analyze delivery metrics and recommend improvements for efficiency. Key Performance Indicators (KPIs): On-time project delivery percentage. Reduction in client escalations. Team productivity and performance metrics. Client satisfaction and retention rates. Process improvement implementation rate. Qualifications and Skills: Experience: Minimum 7-9 years in project delivery or operations management, preferably in IT services, digital marketing, or design agencies. Leadership Skills: Proven ability to lead and motivate teams effectively. Client Management: Expertise in handling escalations and building strong client relationships. Process Orientation: Strong understanding of delivery processes and project management tools (e.g., Jira, Trello, Slack, Zoho Projects, etc). Communication: Excellent verbal and written communication skills. Problem-Solving: Ability to make quick decisions under pressure while balancing multiple priorities.

We are seeking a highly skilled and creative Content writer to join our dynamic digital marketing agency. As a Content Writer, you will be responsible for developing and executing content strategies to drive brand awareness, engage our target audience, and achieve marketing goals for our clients. Responsibilities: Develop comprehensive content strategies aligned with clients' marketing objectives and target audience. Identify and convert revenue opportunities for the agency by actively seeking upselling and cross-selling opportunities with existing clients. Create and manage editorial calendars, ensuring timely and consistent delivery of content across all digital channels (websites, blogs, social media, email campaigns, etc.). Conduct thorough market research and competitor analysis to identify content opportunities and stay ahead of industry trends. Collaborate with the design and development teams to create visually appealing and user-friendly content. Optimize content for search engines (SEO) to improve organic visibility and drive traffic to client websites. Monitor and analyze content performance metrics, providing regular reports and recommendations for improvement. Stay up to date with the latest content marketing trends, tools, and best practices, and proactively share knowledge with the team. Ensure all content adheres to brand guidelines, maintains consistent voice and tone, and meets quality standards. Foster strong relationships with clients, understanding their needs, and providing strategic content recommendations. Requirements: Bachelor's degree in marketing, communications, journalism, or a related field. A relevant advanced degree is a plus. Proven experience in content marketing, ideally in a digital agency setting. Strong leadership skills with the ability to effectively manage a team and collaborate with cross-functional teams. Exceptional written and verbal communication skills, with a keen eye for detail and a strong understanding of grammar and storytelling. Proficiency in content management systems (CMS), SEO tools, and analytics platforms. Demonstrated experience in developing and executing successful content strategies across multiple digital channels. Knowledge of digital marketing trends, including SEO, social media, email marketing, and online advertising. Ability to work in a fast-paced, deadline-driven environment while managing multiple projects simultaneously. Excellent analytical skills to measure and report on content performance using relevant metrics and tools. A passion for digital marketing, content creation, and staying ahead of industry trends. if interested share your Cv and portfolio on careers@3mindsdigital.com

Job description Content Executive Saki Naka Hybrid Work Culture Company Description 3 Minds is an award-winning Design and Digital Consultancy located in Mumbai. We offer end-to-end solutions for trending designs, UX/UI, and copy for campaigns, as well as digital solutions that cater to a constantly evolving world. Our team is comprised of creatively. minded, talented individuals with a process-driven approach geared towards results. We serve a host of well-known clients with transparency, clarity, and honesty, and we believe in building successful long-term partnerships. Role Description We are seeking a highly skilled and creative Content writer to join our dynamic digital marketing agency. As a Content Writer, you will be responsible for developing and executing content strategies to drive brand awareness, engage our target audience, and achieve marketing goals for our clients. Responsibilities: Develop comprehensive content strategies aligned with clients' marketing objectives and target audience. Identify and convert revenue opportunities for the agency by actively seeking upselling and cross-selling opportunities with existing clients. Create and manage editorial calendars, ensuring timely and consistent delivery of content across all digital channels (websites, blogs, social media, email campaigns, etc.). Conduct thorough market research and competitor analysis to identify content opportunities and stay ahead of industry trends. Collaborate with the design and development teams to create visually appealing and user-friendly content. Optimize content for search engines (SEO) to improve organic visibility and drive traffic to client websites. Monitor and analyze content performance metrics, providing regular reports and recommendations for improvement. Stay up to date with the latest content marketing trends, tools, and best practices, and proactively share knowledge with the team. Ensure all content adheres to brand guidelines, maintains consistent voice and tone, and meets quality standards. Foster strong relationships with clients, understanding their needs, and providing strategic content recommendations. Requirements: Bachelor's degree in marketing, communications, journalism, or a related field. A relevant advanced degree is a plus. Proven experience in content marketing, ideally in a digital agency setting. Strong leadership skills with the ability to effectively manage a team and collaborate with cross-functional teams. Exceptional written and verbal communication skills, with a keen eye for detail and a strong understanding of grammar and storytelling. Proficiency in content management systems (CMS), SEO tools, and analytics platforms. Demonstrated experience in developing and executing successful content strategies across multiple digital channels. Knowledge of digital marketing trends, including SEO, social media, email marketing, and online advertising. Ability to work in a fast-paced, deadline-driven environment while managing multiple projects simultaneously. Excellent analytical skills to measure and report on content performance using relevant metrics and tools. A passion for digital marketing, content creation, and staying ahead of industry trends.

Experience - 1-2 years Notice Period - Immediate - 15 days Key Responsibilities Employee Lifecycle Management: Oversee the end-to-end employee lifecycle from recruitment, onboarding, and offboarding. Recruitment: Manage the recruitment process, including job postings, candidate screening, interviewing, and hiring. Onboarding: Coordinate the onboarding process to ensure new hires are well-integrated and equipped with the necessary tools and information. Offboarding: Handle the offboarding process, including exit interviews, paperwork, and ensuring a smooth transition for departing employees. MIS & HRMS – Maintain and Update tracker (Daily/ Monthly). Well versed in HR portal Payroll Input – Assist in Payroll finalization in respect to attendance, leaves, expenses etc. Release of Salary slips. Employee Relations: Act as a point of contact for employees regarding HR issues, providing guidance and support to resolve conflicts and promote a positive workplace culture. Monthly Employee Engagement: Plan and execute monthly employee engagement activities to boost morale, foster team spirit, and enhance workplace culture. 2. Administrative Oversight Office Management: Ensure efficient day-to-day office operations, including maintaining office supplies, managing vendor relationships, and overseeing facility maintenance. Administrative Support: Provide administrative support to the executive team and other departments, including scheduling meetings, preparing reports, and handling correspondence. 3. IT Coordination IT Support Management: Oversee the IT helpdesk operations, ensuring timely and effective resolution of technical issues for employees. System Administration: Oversee the administration of company systems and applications, including user account management, system updates, and data backups. Qualifications: Education: Bachelor’s degree in human resources, Business Administration, Information Technology, or a related field. Experience: At least 3-5 years of experience in HR, administrative management, and IT coordination, preferably in a similar role. Skills: Strong knowledge of HR principles, practices, and employment laws. Proficient in administrative and office management tasks. Solid understanding of IT infrastructure, systems administration, and technical support. Excellent communication, interpersonal, and organizational skills. Ability to multitask, prioritize, and manage time effectively. Proficiency in HR software, office productivity tools, and IT management software. Personal Attributes Detail-Oriented: Strong attention to detail and accuracy in all tasks. Problem Solver: Ability to troubleshoot issues and find effective solutions promptly. Team Player: Collaborative attitude and ability to work well with diverse teams. Adaptable: Flexibility to adapt to changing business needs and environments. Confidentiality: Maintain a high level of confidentiality and integrity in handling sensitive information