Performance Marketing Analyst

We are seeking a dynamic and results-driven Performance Marketing professional with 3 to 5 years of hands-on experience in digital marketing, specifically focused on driving measurable business growth through performance-oriented campaigns. The ideal candidate will have a proven track record in executing performance marketing strategies across various digital channels (GA, Meta, YT, Linkedin, Twitter etc.) including paid search social media, programmatic advertising, and display networks. The ideal candidate will also be active in stock markets - having experience of investing across different financial products to better understand the needs & wants of the end user.

You will work closely with cross-functional teams to design, implement, and optimize paid media strategies that deliver maximum ROI. Your analytical mindset, combined with creative problem-solving skills, will drive the success of digital marketing initiatives and elevate the brand’s online presence.

1. Performance Campaign Management:

• Plan the strategy, execution, and optimization of digital performance marketing campaigns (paid search, social media, display ads, retargeting, affiliate marketing, etc.) across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
• Oversee and ensure continuous optimization of digital media campaigns to maximize cost-effectiveness and deliver targeted KPIs (e.g., customer acquisition cost, return on ad spend).
• Drive new customer acquisition strategies and re-engagement of lapsed customers, ensuring campaign performance exceeds expectations.
• Identify changes needed in the ad copy, headlines, description & design to ensure digital ads are running optimally.

2. Data Analysis & Reporting:

• Lead in-depth analysis of campaign performance using tools such as Google Analytics, Facebook Ads Manager, and Excel/ Google sheets  to extract actionable insights.
• Regularly report on campaign results to senior leadership, highlighting successes, learnings, and areas for improvement.
• Conduct A/B testing to refine ad creatives, audience segmentation, and bidding strategies for optimized performance.

3. Budget Management & Forecasting:

• Oversee campaign budgets, ensuring optimal allocation across channels based on performance metrics.
• Provide insights and recommendations for budget allocation, planning, and forecasting to achieve business goals.

4. Growth Strategy Development:

• Develop and implement performance marketing strategies to drive business growth across acquisition, retention, and brand visibility.
• Identify new opportunities to scale campaigns and enter new markets or segments based on data-driven insights.
• Collaborate closely with content, design, product, and sales teams to align marketing efforts with business goals.

Education & Experience:

• MBA in Marketing, Business Administration, or a related field from a recognized institution.
• 3 to 5 years of experience in performance marketing or digital marketing roles, ideally within an e-commerce, technology, or fast-paced consumer-driven business.
• Proven experience in managing large-scale paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
• Strong background in using data analytics tools such as Google Analytics, SEMrush, or similar platforms to drive decision-making.
• Demonstrated success in managing a team and delivering measurable results.
• Skills:
• Deep understanding of digital advertising platforms (Google Ads, Facebook, Instagram, Youtube, Linkedin, Twitter etc.).
• Strong analytical skills with the ability to interpret data, extract insights, and apply them to improve campaign performance.
• Excellent communication and presentation skills, with the ability to explain complex performance data to non-technical stakeholders.
• Proficient in Microsoft Excel (advanced functions, pivot tables, and data analysis).
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.

Preferred:

• Experience with advanced advertising technologies, such as programmatic advertising, automated bidding, and conversion rate optimization tools.
• Familiarity with CRM tools and email marketing platforms to integrate performance marketing strategies with broader customer lifecycle management.
• Strong understanding of different financial markets and financial products such as ETFs, Mutual Funds, Smallcases, PMS & more.

Wright Research, founded in 2019 by Sonam Srivastava, is an India-based portfolio management & advisory firm specializing in data-driven, quantitative investment strategies. Wright Research utilizes advanced machine learning models and artificial intelligence to develop scalable investment solutions tailored for various investor segments. 

As a SEBI-registered RA & PMS, Wright Research offers a range of services, including:

1. Portfolio Management Services (PMS): Providing active portfolio management with a focus on quantitative factors and active risk management. 
2. Equity Smallcases: Curated baskets of stocks designed to reflect specific strategies or themes, allowing investors to invest in ideas they believe in. 
3. Mutual Funds: AI-curated mutual fund portfolios aimed at optimizing returns based on individual risk profiles. 

Wright Research's investment philosophy is built on:

• Factor Investing: Analyzing multiple factors to identify optimal investment opportunities.
• Momentum Investing: Leveraging market momentum as a key component of their strategy.
• Artificial Intelligence: Employing AI and machine learning models to forecast risk and reward in the market. 

The firm has been recognized for its innovative approach, being awarded by NASSCOM as one of the top 50 AI Gamechanger startups, part of Google’s Startup AI Accelerator Program, Stanford Seed Program and more.