Performance Marketing Analyst

Location: Hyderabad

Experience: 2+ years

Role Overview

As a Performance Marketing Analyst, you’ll be part of Kustard’s performance team, working directly with the Performance Lead to plan, execute, and optimize campaigns across Meta Ads and Google Ads. You’ll learn to think like a growth strategist—combining data, logic, and creative experimentation to help brands achieve consistent ROI and lead quality improvement. This is a hands-on, analytical, and fast-paced role—ideal for someone early in their career who’s serious about mastering performance marketing.

Key Responsibilities

● Campaign Execution: Set up, manage, and optimize paid media campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube).

● Data-Driven Optimization: Monitor key metrics like CTR, CPC, CPL, and conversion rates; identify trends; and make optimization recommendations.

● Audience & Funnel Strategy: Test and refine targeting strategies, audience segments, and conversion funnels to maximize ROI.

● Analytics & Tracking: Assist in setting up tracking pixels, GA4 events, and campaign tagging (UTMs, GTM) to ensure accurate performance data.

● Creative Feedback Loop: Work with the design and content team to test ad variations and identify top-performing creatives.

● Reporting & Insights: Build weekly reports and dashboards; highlight actionable insights and campaign learnings.

● Experimentation Mindset: Run structured A/B tests (ad copy, landing pages, audience mix) and share learnings with the broader team.

● Tool Management: Use tools like Google Ads Manager, Meta Business Manager, GA4, Google Tag Manager, Looker Studio, and Excel/Sheets for campaign tracking and analysis.

What We’re Looking For: Must-Have Skills

● 2 years experience in performance marketing, digital marketing, or analytics (agency or brand-side experience preferred)

● Basic to intermediate proficiency in Meta Ads and Google Ads

● Understanding of key digital marketing concepts—CPL, CAC, ROAS, Conversion Funnel, Attribution

● Hands-on exposure to analytics tools (GA4, Looker Studio, GTM, UTM tagging)

● Excellent logical reasoning and data interpretation skills

● Strong Excel / Google Sheets ability for data analysis and reporting

● Ability to manage multiple campaigns and meet deadlines

� � Nice-to-Have Skills

● Experience with CRM or automation tools (Zoho, HubSpot, LeadSquared, Pabbly)

● Understanding of retargeting and lookalike audiences

● Basic familiarity with creative testing and A/B experimentation

● Google Ads / Meta Ads certification (optional but preferred)