Performance Marketing Analyst

Role Overview:

Looking for a Performance Marketing Analyst to manage and optimize

digital campaigns across Google, Meta, and other channels to drive customer acquisition

and growth.

Job Responsibilities:

• Plan, execute & optimize paid campaigns (Google Ads, Meta Ads, Affiliate).
• Track and analyze KPIs – CAC, ROAS, CPL, CVR, LTV.
• Conduct A/B testing for creatives, audiences & landing pages.
• Research parent-focused consumer insights & competitor trends.
• Collaborate with content, design & product teams for high-performing campaigns.
• Build dashboards & ensure compliance with baby food/nutrition ad guidelines.

Job Requirements:

• Bachelor’s degree in Marketing/Business/Statistics or related field.
• 3–4 years of experience in D2C performance marketing (FMCG, baby care, nutrition

preferred).

• Strong knowledge of Google Ads, Meta Ads & Analytics tools.
• Advanced Excel/Sheets skills; data-driven mindset.
• Passion for working in baby food & nutrition, with focus on trust and compliance.
• Must be from D2C Food brands

KPIs to Own:

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Revenue growth from digital campaigns

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person