Performance Marketing Analyst

Location:

Experience:

Role Overview

Performance Marketing Analyst

data, logic, and creative experimentation

This is a hands-on, analytical, and fast-paced role — ideal for someone early in their career who’s serious about mastering performance marketing.

Key Responsibilities

Campaign Execution:

• Set up, manage, and optimize paid media campaigns across

  Meta (Facebook, Instagram)

  and

  Google (Search, Display, YouTube)

  .

Data-Driven Optimization:

• Monitor key metrics like CTR, CPC, CPL, and conversion rates; identify trends, and make optimization recommendations.

Audience & Funnel Strategy:

• Test and refine targeting strategies, audience segments, and conversion funnels to maximize ROI.

Analytics & Tracking:

• Assist in setting up tracking pixels, GA4 events, and campaign tagging (UTMs, GTM) to ensure accurate performance data.

Creative Feedback Loop:

• Work with the design and content team to test ad variations and identify top-performing creatives.

Reporting & Insights:

• Build weekly reports and dashboards; highlight actionable insights and campaign learnings.

Experimentation Mindset:

• Run structured A/B tests (ad copy, landing pages, audience mix) and share learnings with the broader team.

Tool Management:

• Use tools like

  Google Ads Manager, Meta Business Manager, GA4, Google Tag Manager, Looker Studio

  , and

  Excel/Sheets

  for campaign tracking and analysis.

What We’re Looking For

🎯 Must-Have Skills

• 6 months–2 years experience in

  performance marketing

  , digital marketing, or analytics

(agency or brand-side experience preferred)

• Basic to intermediate proficiency in

  Meta Ads

  and

  Google Ads

• Understanding of key digital marketing concepts — CPL, CAC, ROAS, Conversion Funnel, Attribution

• Hands-on exposure to analytics tools (GA4, Looker Studio, GTM, UTM tagging)

• Excellent logical reasoning and data interpretation skills

• Strong Excel / Google Sheets ability for data analysis and reporting

• Ability to manage multiple campaigns and meet deadlines

🧠 Nice-to-Have Skills

• Experience with

  CRM or automation tools

  (Zoho, HubSpot, LeadSquared, Pabbly)

• Understanding of

  retargeting and lookalike audiences

• Basic familiarity with creative testing and A/B experimentation

• Google Ads / Meta Ads certification (optional but preferred)