Performance Marketing Analyst

3 - 4 years

5 - 6 Lacs

Posted:14 hours ago| Platform: Naukri logo

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Job Description

Performance Marketing Analyst - Magneto IT Solutions Performance Marketing Analyst
Build your career with a team that values innovation and collaboration
Magneto IT Solutions is an award-winning B2C and B2B eCommerce agency based in India. With a focus on developing market-leading end-to-end eCommerce solutions, PIM, CRM, DAM, MDM, and DEM development & integration, our team uses agile methodology to deliver exceptional user experiences. We have helped over 200 brands enhance their online ventures and streamline customer acquisition practices, resulting in significant revenue growth.
Roles & Responsibilities
  • Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms
  • Manage campaign budgets, track KPIs, and deliver performance reports with actionable insights
  • Conduct A/B testing on creatives, targeting, and bidding strategies to improve campaign effectiveness
  • Conduct a deep-dive analysis of campaign data to identify optimization opportunities in targeting, bidding, creatives, and messaging
  • Track and measure KPIs (CPA, CPL, ROAS, CTR, Conversion Rate) to ensure business objectives are met
  • Collaborate with creative and content teams to develop compelling ad copies and creatives
  • Analyze performance data to identify trends, opportunities, and areas for improvement
  • Stay updated with platform changes, new ad formats, and digital marketing best practices
  • Monitor competitor activities and benchmark campaign performance
  • Work closely with the sales/lead generation team to ensure alignment with business objectives
Requirements
  • 3 4 years of proven experience in performance marketing/digital advertising
  • Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid channels
  • Experience with analytics tools (Google Analytics, GA4, Tag Manager, Data Studio)
  • Advanced Excel/Google Sheets skills
  • Hands-on experience with conversion tracking, pixel setup, and campaign attribution
  • Strong analytical, problem-solving, and data interpretation skills
  • Excellent communication and stakeholder management abilities
  • Certification in Google Ads / Meta Blueprint is a plus

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Magneto

E-commerce Technology

San Francisco

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