Ecommerce Email Marketing Specialist

Job Description

Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals. Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders. Use customer data, such as web behavior, to drive the message and content personalization. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. Requirements 3 years of B2B email marketing experience Proven track record of successful email campaigns Experience with email automation platforms Ability to analyze and report on email performance Strong understanding of email deliverability best practices Experience with A/B testing and optimization Knowledge of GDPR and CAN-SPAM regulations