Location: Kochi, Kerala Job Type: Full-time Platforms: Google Ads, Meta (Facebook & Instagram), LinkedIn Ads Vertical: Premium Real Estate/OEM Salary: Skill/Performance/Experience based Job Overview We are seeking a highly analytical, tactical, and ROI-focused Performance Marketing Specialist to manage, optimize, and scale high-budget paid media campaigns for premium real estate projects in Kerala. The ideal candidate must be adept in multi-platform media buying, advanced remarketing strategies, data-driven optimization, AI tools for targeting and reporting, and full-funnel performance measurement. Key Responsibilities 1. Media Planning & Execution Develop platform-specific, high-impact media plans across Google Ads (Search, Display, Discovery, YouTube), Meta Ads, and LinkedIn Ads. Execute end-to-end campaign setups including audience segmentation, ad creatives alignment, bid strategy configuration, and budget pacing aligned with project sales cycles. Own the entire lead generation funnel , with deep focus on cost per qualified lead (CPQL) and conversion to site visit & booking . 2. Advanced Retargeting & Funnel Building Design and implement multi-touch retargeting frameworks using custom audiences, dynamic product ads, CRM integrations, and behavioral segmentation. Build sequential remarketing flows using first-party data, pixel events, CRM data syncing (HubSpot, Salesforce, Zoho), and lead scoring models. Leverage Google’s Enhanced Conversions and Facebook’s Conversion API to track offline conversions and close the attribution gap. 3. Programmatic & AI Integration Implement programmatic media strategies via Display & Video 360 or other DSPs (if applicable) to target high-intent real estate buyers. Integrate AI tools (ChatGPT for ad copy generation, Midjourney/DALL·E for creative assistance, and predictive modeling via ML platforms like BigQuery ML or Data Studio AI). Use performance automation scripts in Google Ads (e.g., budget pacing alerts, anomaly detection) and custom rules in Meta for bid/budget optimization. 4. Analytics & Reporting Set up end-to-end tracking with Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag , and CRM conversion syncing. Build real-time dashboards in Google Looker Studio / Tableau for management-level performance visibility. Perform weekly deep dives using attribution models (data-driven, position-based) and multi-touch attribution systems to identify performance patterns and scale winners. 5. CRO & Landing Page Collaboration Work closely with UI/UX and development teams to implement conversion rate optimization strategies —heatmaps, A/B testing, scroll-depth analysis. Optimize landing pages for mobile-first engagement , load speed, form UX, and CTA clarity. Drive experimentation with lead forms vs. WhatsApp vs. click-to-call vs. LP redirects based on intent tiers. 6. Platform & Budget Governance Manage ₹60L monthly ad budget with strict performance tracking and pacing adherence. Conduct platform-level audits and quality score optimizations to reduce CPCs and maximize impressions share in high-competition geo-zones like Kochi, Calicut, Trivandrum. Work with Meta Business Suite, Ads Manager, Google Ads Editor, Campaign Manager 360, and LinkedIn Campaign Manager. Required Skills & Qualifications 3-5 years of performance marketing experience , preferably in the real estate, luxury, or high-ticket vertical. Hands-on expertise in Google Ads (Search, PMax, Display, YouTube) , Meta Ads (CAPI setup, advanced lookalikes, A/B testing) , and LinkedIn Ads (lead gen + InMail strategies) . Proficient in Google Analytics 4 , Google Tag Manager , Looker Studio , and advanced Excel/Sheets modeling . Strong understanding of audience strategy , intent signals , offline conversion tracking , and cross-platform attribution . Familiarity with marketing automation platforms (e.g., Zapier, HubSpot workflows), CRM syncing, and lead validation systems. Comfort with AI tools for media ops , including scripted automations , creative generation , and insights extraction. Experience with Kerala real estate audiences, NRIs, and investor segments is a strong plus. Desirable Add-Ons Google Ads, Meta Blueprint, or LinkedIn Ads Certifications. Working knowledge of APIs for data extraction (Google Ads API, Meta Marketing API). Exposure to native ads , OTT platforms , and hyperlocal platforms like Justdial, Sulekha, etc. Prior experience managing agency/creative/CRM partners. KPIs You’ll Be Measured On Cost per Quality Lead (CPQL) Lead to Site Visit Ratio ROAS (where applicable) Conversion Rate (LP) First Response TAT Budget Efficiency Ratio Retargeting Funnel Conversion Rate If you think you have the skill sets and experience necessary, please apply. We'll be looking for case studies and brand growth, lead generation verification as a part of the hiring process.
We’re Hiring: Performance Ad Copywriter (Google Ads + Meta Ads) Do you love writing copy that not only grabs attention but also drives clicks, leads, and sales? We’re looking for a Performance Ad Copywriter who can blend creativity with performance marketing. This role is about hooks, CTAs, and ad messaging that converts — across Google Search Ads, Meta Ads, videos, and visuals. What You’ll Do Plan & Write Copy → Headlines, descriptions, and CTAs for Google Search Ads, Meta Ads, cover pics, and video callouts. Collaborate on Creative → Provide hook lines and scripts for video ads, write impactful overlay text for creatives, and adapt messaging for different placements. Monitor & Refresh → Review ad performance reports (CTR, engagement, conversions) and refresh underperforming ad variations with stronger angles. Write for the Funnel → Craft awareness-driven hooks for top-of-funnel ads and persuasive CTAs for remarketing/retargeting campaigns. Coordinate with Designers & Video Team → Brief them quickly on creative swaps, ensuring copy and visuals stay aligned. What We’re Looking For 1–3 years of experience writing ad copy for digital campaigns (Google Ads, Meta Ads, or both). A portfolio showing strong ad headlines, CTAs, or creative concepts that performed well. Ability to adapt tone and messaging for different funnel stages (awareness vs. conversion). Understanding of performance metrics (CTR, CPL, ROAS) and how copy impacts them. Strong collaboration skills — you’ll be working closely with designers, video editors, and media managers. Why Join Us? Be at the heart of performance campaigns — your words will directly influence results. Work with a fast-moving media team managing both large-scale and niche accounts. Collaborate with a dedicated Paid Media Manager, Analyst, and Creative team. Opportunity to experiment with A/B tests, hooks, and CTAs to find what truly works. Location: Kaloor, Kochi, Work From Office Experience Level: Entry to Mid-Level
Performance Marketing Analyst (Google Ads + Meta Ads + Tracking/CRM/Data) Do you love diving deep into campaign data and ensuring every number adds up? We’re looking for a Performance Marketing Analyst who will be the data backbone of our paid media team — keeping tracking flawless, spotting anomalies early, and helping us scale smarter across Google Ads and Meta Ads. What You’ll Do Verify tracking daily: pixels, Google Tag Manager, CRM lead capture — nothing slips. Pull lead quality samples from CRM/sales → flag junk, duplicates, or mismatches. Update and maintain dashboards (spend, CPL, ROAS, conversion rate). Spot anomalies early (CPC spikes, drop in conversions, impression share loss) → alert the Paid Media Manager for quick action. Support campaign optimizations by feeding data-driven insights into targeting and budget allocation. Help integrate CRM and offline conversions into ad platforms for better attribution. What We’re Looking For 1–3 years of experience in performance marketing analytics (Google Ads, Meta Ads, or both). Strong understanding of tracking tools: Google Tag Manager, Pixels, UTM structures. Familiarity with CRM systems (Zoho, HubSpot, Salesforce, or similar). Hands-on experience with dashboards (Google Data Studio/Looker, Sheets, or BI tools). Analytical mindset — you love numbers, spotting trends, and solving data puzzles. Detail-oriented → you notice anomalies others miss. Why Join Us? Work with a high-growth performance marketing team managing both large-scale and niche campaigns. Collaborate with a dedicated Paid Media Manager, Copywriters, and Creative Teams. Chance to build robust data systems that directly impact ROI and client growth. A role where your data accuracy + insights = business outcomes. Location: Kaloor, Kochi, Full time from office Experience Level: 1 to 3 yrs
Are you passionate about scaling performance campaigns and driving measurable results? We’re looking for a Paid Media Manager / PPC Strategist to join our growing team and lead paid campaigns across Google Ads and Meta Ads. As the pilot of our ads machine, you’ll manage budgets, optimize campaigns, and ensure every click delivers value. You’ll work closely with our analysts and creative team to turn insights into action. What You’ll Do Monitor budget pacing across multiple accounts (large + small). Review campaign performance: CTR, CPC, CPL, conversions . Adjust bids, budgets, and targeting to maximize ROI. Audit Google search terms → add negatives, identify new keywords. Monitor anomalies: cost spikes, ad disapprovals, sudden drop in leads . Share quick action items with the Copywriter/Creative team (e.g., new creative needed for underperforming ad sets). Collaborate with performance analysts to refine strategy and improve lead quality. What We’re Looking For 2–4 years of hands-on experience in Google Ads & Meta Ads . Strong analytical skills and experience with budget management. Track record of delivering results in lead generation Comfortable working across multiple accounts with different budgets. Detail-oriented with the ability to spot performance anomalies quickly. Excellent communication and teamwork skills. Why Join Us? Opportunity to work on diverse accounts (large-scale + growth stage). Collaborative environment with dedicated analysts, creatives, and developers . Freedom to test, innovate, and drive real impact on performance outcomes. Growth-focused role with a clear path to leadership. Location: Kochi, Kerala (Work from office) Experience Level: Mid–Senior
As a Performance Marketing Analyst specializing in Google Ads and Meta Ads, your role will be crucial in maintaining the data integrity of our paid media campaigns. Your responsibilities will include: - Verifying tracking daily to ensure seamless operation of pixels, Google Tag Manager, and CRM lead capture systems. - Sampling lead quality from CRM/sales data to identify and flag any junk, duplicates, or mismatches. - Updating and managing dashboards to track key metrics such as spend, CPL, ROAS, and conversion rates. - Proactively identifying anomalies such as CPC spikes, conversion drops, or impression share losses and alerting the Paid Media Manager for swift action. - Providing data-driven insights to support campaign optimizations in targeting and budget allocation. - Assisting in the integration of CRM and offline conversions into ad platforms for improved attribution accuracy. To excel in this role, you should possess: - 1-3 years of experience in performance marketing analytics, with expertise in Google Ads, Meta Ads, or both. - Proficiency in tracking tools including Google Tag Manager, Pixels, and UTM structures. - Familiarity with CRM systems such as Zoho, HubSpot, Salesforce, or similar platforms. - Hands-on experience with dashboard tools like Google Data Studio, Looker, Sheets, or other BI tools. - An analytical mindset with a passion for numbers, trend analysis, and problem-solving. - Attention to detail to identify anomalies that may go unnoticed by others. Joining our team offers you the opportunity to: - Work in a high-growth environment managing diverse campaigns. - Collaborate with a dedicated team including a Paid Media Manager, Copywriters, and Creative Teams. - Contribute to building robust data systems that directly impact ROI and client growth. - Play a pivotal role where the accuracy of your data insights directly influences business outcomes. Note: The job is based in Kaloor, Kochi, and requires full-time office presence.,