Bash SDM - Strategic Digital Marketing Kochi, Kerala

Location: Kochi, Kerala Job Type: Full-time Platforms: Google Ads, Meta (Facebook & Instagram), LinkedIn Ads Vertical: Premium Real Estate/OEM Salary: Skill/Performance/Experience based Job Overview We are seeking a highly analytical, tactical, and ROI-focused Performance Marketing Specialist to manage, optimize, and scale high-budget paid media campaigns for premium real estate projects in Kerala. The ideal candidate must be adept in multi-platform media buying, advanced remarketing strategies, data-driven optimization, AI tools for targeting and reporting, and full-funnel performance measurement. Key Responsibilities 1. Media Planning & Execution Develop platform-specific, high-impact media plans across Google Ads (Search, Display, Discovery, YouTube), Meta Ads, and LinkedIn Ads. Execute end-to-end campaign setups including audience segmentation, ad creatives alignment, bid strategy configuration, and budget pacing aligned with project sales cycles. Own the entire lead generation funnel , with deep focus on cost per qualified lead (CPQL) and conversion to site visit & booking . 2. Advanced Retargeting & Funnel Building Design and implement multi-touch retargeting frameworks using custom audiences, dynamic product ads, CRM integrations, and behavioral segmentation. Build sequential remarketing flows using first-party data, pixel events, CRM data syncing (HubSpot, Salesforce, Zoho), and lead scoring models. Leverage Google’s Enhanced Conversions and Facebook’s Conversion API to track offline conversions and close the attribution gap. 3. Programmatic & AI Integration Implement programmatic media strategies via Display & Video 360 or other DSPs (if applicable) to target high-intent real estate buyers. Integrate AI tools (ChatGPT for ad copy generation, Midjourney/DALL·E for creative assistance, and predictive modeling via ML platforms like BigQuery ML or Data Studio AI). Use performance automation scripts in Google Ads (e.g., budget pacing alerts, anomaly detection) and custom rules in Meta for bid/budget optimization. 4. Analytics & Reporting Set up end-to-end tracking with Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag , and CRM conversion syncing. Build real-time dashboards in Google Looker Studio / Tableau for management-level performance visibility. Perform weekly deep dives using attribution models (data-driven, position-based) and multi-touch attribution systems to identify performance patterns and scale winners. 5. CRO & Landing Page Collaboration Work closely with UI/UX and development teams to implement conversion rate optimization strategies —heatmaps, A/B testing, scroll-depth analysis. Optimize landing pages for mobile-first engagement , load speed, form UX, and CTA clarity. Drive experimentation with lead forms vs. WhatsApp vs. click-to-call vs. LP redirects based on intent tiers. 6. Platform & Budget Governance Manage ₹60L monthly ad budget with strict performance tracking and pacing adherence. Conduct platform-level audits and quality score optimizations to reduce CPCs and maximize impressions share in high-competition geo-zones like Kochi, Calicut, Trivandrum. Work with Meta Business Suite, Ads Manager, Google Ads Editor, Campaign Manager 360, and LinkedIn Campaign Manager. Required Skills & Qualifications 3-5 years of performance marketing experience , preferably in the real estate, luxury, or high-ticket vertical. Hands-on expertise in Google Ads (Search, PMax, Display, YouTube) , Meta Ads (CAPI setup, advanced lookalikes, A/B testing) , and LinkedIn Ads (lead gen + InMail strategies) . Proficient in Google Analytics 4 , Google Tag Manager , Looker Studio , and advanced Excel/Sheets modeling . Strong understanding of audience strategy , intent signals , offline conversion tracking , and cross-platform attribution . Familiarity with marketing automation platforms (e.g., Zapier, HubSpot workflows), CRM syncing, and lead validation systems. Comfort with AI tools for media ops , including scripted automations , creative generation , and insights extraction. Experience with Kerala real estate audiences, NRIs, and investor segments is a strong plus. Desirable Add-Ons Google Ads, Meta Blueprint, or LinkedIn Ads Certifications. Working knowledge of APIs for data extraction (Google Ads API, Meta Marketing API). Exposure to native ads , OTT platforms , and hyperlocal platforms like Justdial, Sulekha, etc. Prior experience managing agency/creative/CRM partners. KPIs You’ll Be Measured On Cost per Quality Lead (CPQL) Lead to Site Visit Ratio ROAS (where applicable) Conversion Rate (LP) First Response TAT Budget Efficiency Ratio Retargeting Funnel Conversion Rate If you think you have the skill sets and experience necessary, please apply. We'll be looking for case studies and brand growth, lead generation verification as a part of the hiring process.