Performance Ad Copywriter

We’re Hiring: Performance Ad Copywriter (Google Ads + Meta Ads)

Do you love writing copy that not only grabs attention but also drives clicks, leads, and sales?

We’re looking for a Performance Ad Copywriter who can blend creativity with performance marketing. This role is about hooks, CTAs, and ad messaging that converts — across Google Search Ads, Meta Ads, videos, and visuals.

What You’ll Do

• Plan & Write Copy → Headlines, descriptions, and CTAs for Google Search Ads, Meta Ads, cover pics, and video callouts.
• Collaborate on Creative → Provide hook lines and scripts for video ads, write impactful overlay text for creatives, and adapt messaging for different placements.
• Monitor & Refresh → Review ad performance reports (CTR, engagement, conversions) and refresh underperforming ad variations with stronger angles.
• Write for the Funnel → Craft awareness-driven hooks for top-of-funnel ads and persuasive CTAs for remarketing/retargeting campaigns.
• Coordinate with Designers & Video Team → Brief them quickly on creative swaps, ensuring copy and visuals stay aligned.

What We’re Looking For

• 1–3 years of experience writing ad copy for digital campaigns (Google Ads, Meta Ads, or both).
• A portfolio showing strong ad headlines, CTAs, or creative concepts that performed well.
• Ability to adapt tone and messaging for different funnel stages (awareness vs. conversion).
• Understanding of performance metrics (CTR, CPL, ROAS) and how copy impacts them.
• Strong collaboration skills — you’ll be working closely with designers, video editors, and media managers.

Why Join Us?

• Be at the heart of performance campaigns — your words will directly influence results.
• Work with a fast-moving media team managing both large-scale and niche accounts.
• Collaborate with a dedicated Paid Media Manager, Analyst, and Creative team.
• Opportunity to experiment with A/B tests, hooks, and CTAs to find what truly works.

Location: Kaloor, Kochi, Work From Office 

Experience Level: Entry to Mid-Level