Performance Manager

We are seeking a data-driven Performance Manager to lead and optimize our paid advertising efforts across Meta (Facebook & Instagram) and Google Ads platforms. The ideal candidate will be responsible for managing multi-million dollar advertising budgets, driving measurable ROI, and scaling our digital marketing performance. This role requires a strategic thinker with deep technical expertise in paid media, strong analytical capabilities, and a proven track record of delivering exceptional campaign results.

• Develop, execute, and optimize large-scale advertising campaigns across Meta Ads Manager and Google Ads platforms
• Manage daily campaign performance including budget pacing, bid optimization, and creative testing
• Implement advanced targeting strategies including custom audiences, lookalike audiences, and remarketing campaigns
• Conduct A/B testing on ad creatives, landing pages, audiences, and bidding strategies to maximize performance
• Optimize campaigns for various objectives including conversions, lead generation, app installs, and brand awareness

• Monitor and analyze key performance metrics including CTR, CPC, CPM, CPA, ROAS, and LTV
• Create comprehensive performance reports and dashboards using Google Analytics, Meta Analytics, and third-party tools
• Conduct cohort analysis and attribution modeling to understand true campaign impact
• Provide weekly, monthly, and quarterly performance reports to stakeholders with actionable insights
• Identify trends, opportunities, and areas for improvement through deep-dive analysis

• Develop and execute paid media strategies aligned with business objectives and growth targets
• Manage and allocate advertising budgets across campaigns, platforms, and markets to maximize ROI
• Forecast performance and budget requirements based on historical data and market trends
• Create scaling strategies for successful campaigns while maintaining efficiency metrics
• Collaborate with finance teams on budget planning and reconciliation

• Stay current with platform updates, new features, and beta opportunities for Meta and Google Ads
• Manage tracking implementation including Facebook Pixel, Google Tag Manager, and conversion APIs
• Ensure proper UTM tagging and campaign naming conventions for accurate attribution
• Troubleshoot technical issues related to tracking, attribution, and platform connectivity
• Implement and maintain feed management for shopping campaigns and dynamic ads

• Partner with creative teams to develop high-performing ad creatives and landing pages
• Collaborate with product marketing to align messaging and positioning
• Work with data teams to integrate first-party data for advanced targeting
• Coordinate with content teams on organic social strategies to amplify paid efforts
• Support business development with performance projections for new initiatives

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field
• Advanced certifications in Google Ads and Meta Blueprint preferred

• Minimum 3-5 years of hands-on experience managing Meta Ads and Google Ads campaigns
• Proven track record of managing monthly ad budgets
• Experience across multiple campaign types (Search, Shopping, Display, Video, App, Conversion campaigns)
• Demonstrated success in e-commerce, lead generation, or app marketing campaigns
• Experience with international campaign management is a plus

• Platform Expertise

  : Advanced proficiency in Meta Ads Manager, Google Ads, Google Analytics 4, and Meta Business Suite

• Analytics Tools

  : Experience with data visualization tools (Looker, Tableau, Data Studio, Power BI)

• Tracking & Attribution

  : Proficiency with GTM, Facebook Pixel, Conversion API, and multi-touch attribution models

• Automation

  : Experience with automated bidding strategies, rules, and scripts

• Feed Management

  : Knowledge of product feed optimization and catalog management

• Testing Tools

  : Familiarity with landing page testing tools (Optimizely, VWO, Google Optimize)

• Analytical Excellence

  : Strong quantitative skills with the ability to analyze complex datasets and derive actionable insights

• Performance-Driven

  : Obsession with metrics, ROI, and continuous improvement

• Strategic Thinking

  : Ability to develop long-term strategies while managing day-to-day execution

• Problem-Solving

  : Creative approach to overcoming performance challenges and platform limitations

• Communication

  : Ability to explain complex performance data to non-technical stakeholders

• Attention to Detail

  : Meticulous approach to campaign setup, tracking, and optimization

• Adaptability

  : Ability to quickly adapt to platform changes and algorithm updates

• Experience with additional platforms (TikTok Ads, LinkedIn Ads, Amazon Advertising, Pinterest Ads)
• Knowledge of SQL for advanced data analysis
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo)
• Familiarity with creative tools (Canva, Adobe Creative Suite) for ad creation
• Experience with Shopify, WooCommerce, or other e-commerce platforms
• Understanding of iOS 14.5+ privacy changes and workaround strategies
• Experience with server-side tracking and first-party data strategies

The Performance Manager will be measured on:

• Return on Ad Spend (ROAS) achievement vs. targets
• Cost per Acquisition (CPA) optimization
• Monthly/Quarterly revenue generation from paid channels
• Campaign scaling efficiency
• Budget utilization and pacing accuracy
• Quality Score and Relevance Score improvements
• Conversion rate optimization

• Full-time position
• Fast-paced, results-oriented environment
• Regular collaboration with global teams across time zones
• Occasional weekend monitoring during critical campaigns or launches
• Access to cutting-edge marketing technology and tools