1356 Marketo Jobs - Page 12

Job Description Summary We are looking for a Software Engineer (Salesforce) to lead the growth of GE Electrification Software Salesforce environment in supporting Commercial IT systems and tools. You will be responsible for the design, development, implementation, and support of elegant solutions in our Salesforce platform. You will join the enterprise application engineering team to debug, resolve critical issues and improve the overall system stability and increase platform utilization across Sales, Marketing, Service, Finance, and commercial organization. The ideal candidate has a background in sales, marketing, and customer service systems, has proven success as a Salesforce developer, and has the desire to be a thought-leader on a quickly growing team. Job Description Roles and Responsibilities: Lead analysis, design, development, unit test and deployment on Salesforce classic and lightning platforms as part of Agile cadence. Work on user stories, data loads, minor/major enhancements in partnership with business and product owners. Work on production incident debugging, analysis, bug fixes and deployment. Responsible for the overall platform health, sustenance, governance, and standards adherence with a goal to reduce technical debt and 80% utilization of out of the box Salesforce features. Define and incorporate best-in class governance and standard practices on the platform profiles, permission sets, naming conventions, license utilization, duplicate record avoidance and business self-service features. Build salesforce developer and operational technical guides, patterns, and best practices to towards building/maintaining a sustainable Salesforce platform. As platform consultant on various projects through successful implementation Qualifications/Requirements BS/MS degree in Computer Science or related technical field involving coding or equivalent work/technical experience. 4-5 years' experience as a Salesforce Developer in Sales and Service Cloud. 3+ years of experience with HTML/CSS/JAVASCRIPT for LWC Experience working on development of Sales Cloud instances for mid-market or enterprise size companies. Strong proficiency with Force.com Platform skills (Apex, Lightning (LWC, Aura), SOQL, Unit Testing, Visualforce, Flows, Triggers) Experience with Salesforce sites and Communities. Experience integrating Salesforce with external systems (REST & SOAP API, JSON, etc.) Experience using Apex Data loader. Knowledge of Salesforce platform best practices, design guidelines and governor limits Experience using CI/CD Flosum tool. Desired Characteristics Salesforce Platform Developer I certification and Salesforce Admin certification Working towards System Architect certification Experience working on integrations with (e.g., Marketo, Outreach, LeanData, ERP, Pramata, Flexera, Oracle CPQ) Desire for continuous learning and certification in new tools Excellent communication, documentation, and organizational skills. Has experience defining Salesforce Org. Best practices, Governances, Industry Standards and being an evangelist and adherence champion. Second shift in IST time zone. Business Acumen Demonstrates the initiative to explore alternate technology and approaches to solving problems. Skilled in breaking down problems, documenting problem statements and estimating efforts. Ability to analyze impact of technology choices. Skilled in negotiation to align stakeholders and communicate a single synthesized perspective to the scrum team. Shift : This position requires candidate to work in second shift (1:00 PM – 10:00 PM IST) Additional Information Relocation Assistance Provided: Yes

What Youll Do Develop innovative solutions to help clients solve complex technical problems Design, configure, and deploy integrations between Adobe Workfront to AEM, Salesforce CRM, WeChat Provide expert knowledge on APIs and how an integration can be leveraged to achieve a desired outcome, indicating potential scenarios to consider before implementing Optimally configure API Integrations to meet client business requirements including set- up of triggers & actions, researching API system requirements for API calls and object references Support testing plans for integrations that ensure successful go-live deployments Ensure effective communication with clients and or team lead Ability to give overview of configured integrations and high level training to client administrators What You Bring Integrations between SaaS applications and other web services (SaaS and others) Relational database structures and data arrays/collections Web service APIs Authentication/Authentication methods such as OAuth/HTTP basic auth/API keys Web services such as REST/SOAP data and file formats such as XML/JSON/PDF/CSV iPaaS tools / solutions (Adobe Workfront Fusion, Workato, Tray.io, Integromat (now Make)) Ability to take requirements and design, build, test, and support Strong ability to organize information, communicate, manage tasks and use available tools to effectively contribute to a team and the organization Proven track record of delivering end-to-end integrated and automated solutions

The Workfront Consultant role is a critical position focused on ensuring the success of Workfront customers through the efficient assessment, crafting, implementation, and configuration of work management solutions using the Workfront platform. As a hands-on technical practitioner with a results-oriented mindset, you will play a key role in deepening business process understanding and integration consultative focus to drive solution adoption, add business value, and optimize the implementation process for an enhanced client experience and satisfaction. Your responsibilities will include delivering reliable enterprise-grade integrations, leading technical discussions with customers, collaborating with cross-functional teams to craft and implement integrated solutions, and providing post-deployment technical support. You will need to assess integration needs, develop integration solutions, and identify critical Workfront configurations to support the integration approach. To excel in this role, you should hold a Bachelor's degree with several years of experience in software development, demonstrate expertise in client-facing integration or implementation work, possess strong communication and partner management skills, and be proficient in relevant technologies such as Workfront Fusion, Dell Boomi, Java, PHP, Python, JavaScript, HTML, CSS, relational databases/SQL, and data migration. Additionally, you should have deep technical, analytical, and troubleshooting skills, the ability to prioritize tasks in a fast-paced environment, experience with SaaS-based solutions, and a background in implementing solutions for enterprise systems of record. In this dynamic environment, creativity, curiosity, and continuous learning are encouraged to support your career growth journey. Adobe provides a supportive work environment where ongoing feedback is valued, and colleagues are dedicated to helping each other succeed. If you are seeking a meaningful career opportunity where you can make a real impact, Adobe is the ideal place for you. Explore the possibilities and benefits offered by Adobe, and discover the unique experiences shared by our employees on the Adobe Life blog. To apply for internal opportunities at Adobe, update your Resume/CV and Workday profile, explore the Internal Mobility page on Inside Adobe, and prepare for interviews. If you are selected for an interview, remember to inform your manager to support your career growth. Adobe is committed to making its website accessible to all users, so if you require accommodations during the application process, please contact accommodations@adobe.com or call (408) 536-3015.,

As the Marketing Lead, Automotive at Wipro, you will be responsible for strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business outcomes. Your role will involve collaborating closely with senior automotive business, account, and sales leaders, along with a team of marketing experts, to enhance pipeline, sales, and revenue results through digital-first marketing initiatives tailored to meet buyers" requirements. In the realm of Demand Generation, you will focus on enhancing mindshare, deal origination, and client acquisition by executing targeted digital-first campaigns that showcase Wipro's thought leadership, case studies, and analyst accolades through virtual and in-person engagements aimed at assisting buyers in addressing challenges and seizing opportunities. For Account-Based Marketing, your goal will be to improve client retention and expand share of wallet by running targeted digital-first campaigns that bring Wipro's successful client collaborations to life through people-centered content programs to strengthen buyer relationships and expand Wipro's presence within accounts. In Deal Pursuit Marketing, you will work on increasing win rates and revenue by executing targeted digital-first campaigns that highlight and differentiate Wipro's solutions, enhancing clients" preference to collaborate with Wipro through engaging digital and in-person interactions during deal pursuits. The ideal candidate for this role is a collaborative and dedicated marketing leader with a knack for identifying business opportunities and crafting strategic marketing plans that drive tangible business outcomes. You should have experience collaborating with senior business, account, and sales leaders to develop and implement marketing programs. Proficiency in integrating various marketing channels such as website, email, social media, display ads, and events is crucial. Additionally, familiarity with Salesforce, Marketo, or similar tools is required, along with excellent written and verbal communication skills. Responsibilities include developing strategic marketing plans in collaboration with business teams, executing demand generation and account-based marketing initiatives, planning marketing activities with agencies, deepening industry knowledge, analyzing competition's strategies, managing leads, analyzing data for insights and improvements, strategizing win strategies with deal pursuit teams, organizing engaging events, building a network within and outside the organization, maintaining project plans, tracking execution, reporting status, and managing budgets. To be successful in this role, you should have 8-10 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns within enterprise organizations.,

As a candidate for this position, you will be responsible for ensuring the implementation of agreements with Brands and Markets. You will focus on cross-channel customer engagement tactics, workflow design, and validation to create omni-channel digital experiences across various platforms such as web, email, webinars, and CLM. Your role will involve developing and orchestrating engagement-oriented campaigns across different channels. Additionally, you will provide recommendations on the Omnichannel workflow within Salesforce and collaborate with the creative and production teams for necessary support across all channels and assets used in campaigns. Coordination with multiple markets to maintain localized omni-channel tactics by analyzing channel operations and engagement scores will be essential. Working closely with platform teams to request features, functions, and data capture to support omnichannel campaigns will also be part of your responsibilities. Furthermore, you will collaborate with cross-functional teams to support UAT and ensure testing meets BRD inputs. Experience working with Cross Functional teams, across production, creative, and platforms will be beneficial for this role. You will be required to evaluate and analyze Omnichannel program workflows continuously and optimize them for efficiency. An understanding of data dictionary, data structures, and data mart in relation to CRM will be advantageous. Your ability to work with dynamic data sets to deliver personalization will also be valuable. In terms of skills, you must have proficiency with SalesForce Marketing Cloud (SFMC) and hands-on experience in Salesforce Omni Channel campaign workflow. A minimum of 5 years of Workflow development experience in SalesForce Marketing Cloud is also required. Experience with omnichannel campaign orchestration and UAT is essential, along with exposure to setting up Data Extension and AMPscripts in SalesForce Marketing Cloud. Knowledge of HTML and CSS skills is desirable, and a basic understanding of JavaScript would be beneficial. Additionally, proficiency with marketing automation tools and processes such as SFMC, Eloqua, Marketo, Hubspot, Responsys, Adobe Campaign, or similar tools will be a good-to-have skill. Experience in designing custom objects, custom fields, picklists, workflow, approval processes, validation rules, and email generation according to application requirements will also be advantageous for this role.,

We are seeking a proactive and data-driven LinkedIn Sales Enablement Specialist with experience leveraging AI tools to enhance lead generation and sales enablement strategies. The ideal candidate will combine traditional outreach skills with modern, AI-powered prospecting methods to drive growth in our IT services pipeline. Key Responsibilities Lead Identification: Research and identify potential leads using LinkedIn Sales Navigator, AI-driven prospecting tools, webinars, industry events, and digital intelligence platforms. Lead Qualification: Use AI-based lead scoring and data enrichment tools to assess and qualify leads against the company’s ideal customer profile and market criteria. Outbound Communication: Engage prospects through automated outreach campaigns, personalized messaging (including AI-generated suggestions), and direct communication via LinkedIn, email, and phone. Lead Nurturing: Build intelligent, automated nurturing workflows using CRM and AI tools to keep leads engaged over time until they are sales-ready. CRM Management: Maintain up-to-date lead records in CRM systems like Salesforce or HubSpot, utilizing AI features for data hygiene, segmentation, and activity tracking. Collaboration: Partner with sales, marketing, and RevOps teams to align campaigns, messaging, and account-based strategies. Reporting: Leverage AI analytics and dashboarding tools to monitor lead funnel health, response rates, and conversion metrics. Report insights and trends to sales leadership. Market Analysis: Use AI-powered market intelligence platforms to monitor industry trends, competitive positioning, and potential whitespace opportunities. Continuous Improvement: Test and implement AI-enabled tools and automation strategies to increase productivity, optimize outreach, and enhance personalization at scale. Required Skills & Qualifications Proficiency with LinkedIn Sales Navigator and other B2B lead generation platforms. Experience with AI sales enablement tools (e.g., Apollo, ZoomInfo, ChatGPT, Clay, Lavender, Seamless.AI, Cognism, or similar). Hands-on knowledge of CRM platforms like Salesforce, HubSpot, or Zoho. Experience with email marketing platforms such as Mailchimp, Marketo, Lemlist, or Instantly. Understanding of sales automation and sequencing tools (e.g., Outreach, Salesloft). Strong written and verbal communication skills, with ability to craft compelling outreach. Solid grasp of IT services: software development, cloud computing, managed services, and cybersecurity. Experience implementing or integrating AI tools in a sales or marketing environment. Knowledge of GPT-based content generation and prompt engineering for sales messaging. APPLY NOW

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 Years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC? Manage end-to-end Multi Channel campaign process for Pharma industry? Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. ? Ensure progress, issues and agreements are properly documented and acted upon.? Ensure all quality standards are met ? Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills? Bachelor’s degree (preferably Science)? Minimum 3+ years of Email Marketing Experience.? Minimum 3 years of experience of working on MOS products: particularly Word, PowerPoint, Excel & Outlook. ? Strong analytical knowledge in the marketing space.? Impeccable time management and communication skills? Project and Client (Brand team) management experience is a must.? Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Salesforce Marketing Cloud Customer Data Platform Structured Query Language (SQL) React.js Campaign Management? Candidate should be a graduate? Minimum 1year experience in Email/Campaign Management required.? Strong verbal and written communication skills? Strong listening skills? Excellent customer service skills and experience in customer facing role. ? Able to work in a highly dynamic environment and able to multi-task. ? Intimate knowledge of Campaign Management Best Practices and trends.? Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must.? Knowledge of AEM - Desirable? Other email delivery applications: Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don’t have Adobe – high proficiency? Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts

Skill set : Marketing Automation (ELOQUA , PARDOT, MARKETO) OR Adobe Experience Management (content) + (HTML,CSS,JAVASCRIPT)+ Team Handling "JOB IN HYDERABAD" Contact Whatsapp : +91 8712693586 \ Pranaya.K@liveconnections.in Required Candidate profile Experience in Marketing Automation Experience in Adode Experience Manager

Job Title - GN - SONG - MT - Marketing Automation B2B ( Microsoft Dynamics 365 Marketing ) - Senior Manager Management Level: 6-Senior Manager Location: Pune, PDC3B Must-have skills: Adobe Real-Time CDP Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 14 to 16 Years Educational Qualification: Minimum 15 Years of Education

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… As a part of the AI, Martech, and Personalization team, you’ll act as a bridge between marketing, data, and development teams. You’ll play a part in our mission to drive measurable business outcomes through enhanced customer engagement and loyalty by enabling segmentation, automation, and dynamic personalization.. This is your chance to be a vital part of an innovative, fast-moving team where your ideas and technical expertise drive success. The Business Analyst works to connect platform capabilities and data to marketing use cases. As a data-driven team member, you’ll work closely with data, development, analytics, AI, marketing, and other partners to build, implement, and maintain solutions to support personalized journeys and experiences. You’ll be working on identity resolution, real-time events, and data flows, working with cross-functional teams to ensure real-time behaviors and data needed to power campaigns is available and high-quality. You’ll have an in-depth functional understanding of customer data platforms (CDPs) and marketing automation platforms and a strong understanding of digital marketing. Additionally, you’ll be working hands-on to configure the platforms, support complex campaigns, and enable new functionality. As Martech & Personalization Specialist, you’ll be expected to create technical documentation, translate business needs into technical user stories for development, and manage and assist with UAT. You’ll also be expected to enter and manage trouble tickets, and assist with monitoring data flows. The ideal candidate is proficient in technical problem-solving but also has a business-oriented vision. You understand how operational roles solve everyday business needs. Responsibilities Include Working with internal teams to understand business requirements for personalization and segmentation use cases, then translating them into technical specification documentation and writing technical user stories for development teams. Collaborating closely with cross-functional teams, including Analytics, AI&D, Business Intelligence, and Enterprise Architecture, to identify and document data requirements and implement effective and compliant data collection strategies like tagging, streaming, or batch delivery. Documenting architecture, data flows, processes, and configurations across the tech stack. Maintaining a data dictionary for marketing automation platform and CDP. Assisting with CDP and marketing automation platform configuration to capture, integrate, manage, and activate customer data for marketing campaigns. Participating in User Acceptance Testing (UAT) for personalization use cases and other activities. Actively monitoring and troubleshooting data collection, data pipelines, and connector issues across the tech stack, ensuring the integrity and reliability for data delivery. Entering and managing trouble tickets for platform performance or data collection issues across the entire stack with internal and external support teams. Communicating project status, timelines, deliverables, and roadblocks to partners and team members. Testing and enabling AI and Machine Learning features, built by internal teams or embedded within the platforms, to evolve platform capabilities. Partnering with internal SMEs to create, document, and maintain data governance practices, ensuring data quality, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA). Contributing to standards and best practices, fostering consistency and efficiency. Providing training and support to internal stakeholders. Providing recommendations for business process redesign and best practices; creating documentation as needed. Establishing strong relationships with internal stakeholders and partners Stay up to date with industry trends, best practices, and emerging technologies related to customer data management and personalization. You’ll Need To Have Bachelor’s degree in digital marketing, marketing, or a related field. 4 or more years of relevant work experience. Hands-on experience working with customer data platforms (like Adobe Experience Platform), marketing automation platforms (like Marketo or Eloqua), or decisioning engines like Pega CDH.. 4 or more years experience with digital marketing. Ability to work in a fast-paced, dynamic, customer and team-oriented work environment. Strong problem-solving skills and the ability to make data-driven decisions. Great communication skills, you can translate business needs to technical teams and visa versa. Even Better If You Have Experience with data architecture and customer data modeling. Experience with Pega CDH, Adobe Experience Platform B2B RTCDP, Marketo Engage, Adobe Journey Optimizer, Adobe Target, and Adobe Launch. Extensive experience working with APIs (REST, webhooks, SOAP, etc.) Significant experience working with large datasets and working with query languages such as SQL Understanding of SDK implementations. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. #VBGDXP Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.

Job Title: Digital Marketing Manager Department / Business Unit: Marketing Location Delhi Reports to VP Marketing South Asia We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge. Job Purpose This role will be responsible for leading digital transformation, online marketing channels, building website traffic, digital brand presence, and driving acquisitions. The inclement will own all aspects of demand generation marketing for India and South Asia markets. Work closely with members of the marketing verticals in defining the digital road map, strategy, and performance marketing. Principal Accountabilities Lead and grow the demand generation marketing function in the Cambridge South Asia marketing team. Create and own the digital initiatives to budget, timeline, and results. Develop a deep understanding and knowledge of Cambridge's Education, English, and Academic products rapidly. Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc. Develop dashboards on campaign efficiencies and ROI's. Deep knowledge of the Digital ecosystem. Hands-on experience in implementing and executing acquisitions via PPC, SEO, Display, Paid Social, Email Marketing, Nurture Campaigns, Video, Lead Generation, Content Syndication, Programmatic buying, Google Analytics, and other digital sources. Strategize the mix of marketing channels for maximum optimization and conversion of leads into customers. Define and construct Account-Based Marketing programs for high-value accounts like Group Schools using best-in-class digital strategies and dashboards. Be data-driven to spot trends and opportunities, bring digital disruption, and influence and optimize the buyer journey. Develop digital marketing programs and initiatives for Cambridge's Community Management project e-commerce projects and online innovations. Be proficient in Salesforce or equivalent platform. Champion the digital lead management and conversion processes. Champion a zero-lead loss policy and monitor lead scoring across all funnel stages to uncover opportunities for optimization. Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue Design and implement marketing automation programs across Cambridge's digital channels (website, email, social media, etc.) to drive brand awareness, intent, buyer journeys, and conversions. Deep knowledge of the Digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding. Develop and manage content marketing strategies across digital channels, with a focus on audience engagement and thought leadership. Lead the creation of engaging social media content and campaigns that drive brand awareness and drive community engagement across platforms such as Facebook, LinkedIn, Twitter, etc. Analyse social media performance regularly to determine content effectiveness, optimize campaigns, and refine targeting strategies for greater audience engagement. Monitor and report on the performance of paid and organic social media campaigns, identifying trends and providing actionable insights to improve future campaigns. Develop and track key social media performance metrics such as reach, impressions, engagement rates CTR, and conversion rates. Additional Duties Perform any other duties that may be expected of you by your immediate Manager. KNOWLEDGE Bachelor's in computer science or Equivalent from a reputed university with additional Digital Marketing qualifications. 12+ years of solid digital marketing experience as a Digital Marketing Manager. Executed high-volume digital and demand generation programs through rapid growth in B2B and B2C. B2G experience will be a definite plus. Skills Demonstrated and proven experience in building, managing, and optimizing Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, Display, Retargeting, and other ad platforms. Experience in using HubSpot, Marketo, and similar tools effectively. Capabilities in building multichannel ABM and demand generation strategies that fuel category and new business growth for various Cambridge business verticals. Have an impressive understanding of marketing analytics and attribution modelling. Good analytical and quantitative skills; easily interpret data and translate it into actionable insights with a test and learn mindset. Ability to scale transactions and products digitally. Managed scale and delivered hyper-growth digitally. Possess exceptional interpersonal, communication, and relationship-building skills with a proven ability to meet deadlines and goals. Able to work well in a matrix structure and environment. Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background. We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet. To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role.

Position Description 🚀 Growth Thinkers LLP → is Hiring: Executive till Head [ Product & Business Development ] Company Description Growth Thinkers LLP is a premier consulting firm specializing in B2B operations, including Franchising, Retailing & Distribution, Restructuring, and Research across various sectors. Our firm is dedicated to delivering strategic insights and tailored solutions that drive business growth and efficiency. With a focus on innovation and client success, Growth Thinkers LLP provides expert consulting to help businesses navigate complex market challenges. 🌍 Markets: India+ America (NAMER) + MENA region 💼 Stage: Early-growth, high-velocity Co. 💰 Compensation: Revenue share → Base + Incentive We’re – a lean, focused growth partner for fast-moving startups and brands across the globe. We work with clients in Retail, SaaS, HRTech , and E-commerce, helping them scale through Franchising, Marketing, Automation, and AI-driven solutions. Now, we’re looking for a Sales Leader who can take full ownership of our revenue function. 🎯 The Opportunity This isn’t a typical sales manager role. We’re looking for someone who can: Build and lead the entire inside sales function Manage a global sales pipeline across India, North America and MENA Work with the founder and cross-functional teams to close high-value deals Mentor and scale a small but driven BDR/intern team Set up and optimise CRM systems, outreach workflows, and reporting You’ll shape our entire go-to-market motion — from lead generation to client onboarding — and be directly involved in building a high-performance revenue engine. Role Description This is a full-time remote role for an Ambassador - Artificial Intelligence Business. The Ambassador will be responsible for promoting AI solutions, conducting market research, building and maintaining client relationships, and representing the company at industry events. Day-to-day tasks include developing marketing strategies, creating content to support AI business initiatives, and collaborating with the technical team to align product offerings with market needs. ✅ Skills & Experience We’re looking for someone with: Proven experience in inside sales, pipeline management, and B2B client acquisition Strong command of CRM tools (e.g., HubSpot, Zoho, Pipedrive) and sales automation Expertise in email marketing, LinkedIn outreach, and managing lead-gen workflows Ability to train, manage, and grow a sales team A consultative, outcome-driven sales approach with excellent communication skills Strategic understanding of content-led sales and performance-based funnels A collaborative and flexible mindset, with the ability to operate in a fast-moving environment CRM & Sales Tools Salesforce, HubSpot, Zoho CRM, pipeline management, lead scoring Product & Tech Knowledge SaaS platforms, cloud solutions (AWS, Azure), cybersecurity basics Data & Analytics Sales forecasting, data visualization (Tableau, Power BI), market analysis Technical Communication Translating complex tech into business value, consultative selling Digital Marketing Fluency SEO/SEM basics, marketing automation tools (e.g., Marketo, Mailchimp) Contract & Deal Structuring Pricing models, licensing agreements, ROI modeling AI & Emerging Tech Understanding of AI/ML applications, automation trends, digital transformation 🔧 Bonus Skills That Add Value API familiarity – Knowing how products integrate with other platforms Cybersecurity awareness – Especially relevant to handle sensitive data Technical writing – For proposals, RFPs, and client documentation 💡 Soft Skills with Technical Impact Strategic negotiation Cross-functional collaboration with product and engineering teams Adaptability to tech evolution Emotional intelligence for client engagement Experience with global markets, particularly North America, is valuable in this role. 📈 What You’ll Own Leading the sales strategy and execution Setting up and optimizing the lead → pitch → close pipeline Collaborating with content, performance, and automation teams Guiding and reviewing sales team performance Personally handling and closing select high-value opportunities Reporting directly to the founder and contributing to overall growth planning 💼 Engagement You'll work directly with the founding team Add Revenue share based on earnings from all closed deals, solo or team-driven You’ll help shape how global businesses discover and engage with growth partners Post 3 months: Promotion in the Core team, Option to move to a Higher base + Maange New BU Launch + Incentives + ESOP. ✨ Why Join Growth Thinkers LLP? You’ll build from scratch — and scale fast You’ll have autonomy, accountability, and the opportunity to create a lasting impact Hybrid, with availability for periodic in-person meetings as needed We’re open to long-term growth paths, including partner-level ownership for the right individual. 📩 Interested in the role? Apply here on LinkedIn or reach out via DM. Email at vicepresident@growththinkers.com. Let’s start a conversation. Let’s build something smart, lean, and impactful — as a Team together!

Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts. Our market reach, diverse solutions and services portfolio, and digital platform Ingram Micro Xvantage™ set us apart Role Summary Ingram Micro India is seeking a passionate and performance-driven Growth Marketing Manager to lead strategic marketing engagements with leading IT & Networking brands. This role is at the intersection of marketing innovation and channel transformation—designed for professionals who can think beyond traditional vendor/partner marketing. You will serve as a Marketing Business Partner to our vendor ecosystem, managing end-to-end marketing plans, campaign execution, budget optimization, and stakeholder alignment. You’ll also play a pivotal role in scaling global marketing programs and crafting customized multi-vendor campaigns that deliver measurable business impact across the channel. This is not a traditional marketing role. It's a strategic, high-ownership position that blends digital transformation, creativity, analytics , and relationship management in a fast-paced, globally connected environment. Key Responsibilities Strategy & Planning Build and execute data-driven marketing strategies aligned with vendor and business objectives. Represent Ingram Micro’s marketing capabilities to vendors to secure MDF and expand co-marketing investments. Identify whitespace opportunities, new use cases, and untapped channel segments. Campaign Management Design and execute end-to-end campaigns (single-vendor and multi-vendor) for both Channel Partners and End Users. Drive demand generation, product awareness, and partner engagement through integrated digital and offline initiatives. Relationship & Stakeholder Engagement Act as a trusted marketing advisor to vendor partners, business managers, and internal teams. Collaborate with global marketing teams to localize and launch global campaigns in India. Analytics & Reporting Track, analyze, and report campaign performance with a clear focus on ROI and KPIs. Leverage insights to continually optimize campaign effectiveness. Program Leadership Spearhead marketing programs, lifecycle campaigns, and thought leadership initiatives. Coordinate with creative, digital, and events teams to ensure high-quality execution and stakeholder satisfaction. Operational Excellence Manage Marketing Development Funds (MDF) effectively across multiple vendor portfolios. Ensure accurate forecasting, budget tracking, and process compliance. What You’ll Bring 10+ years of experience in B2B marketing, preferably in IT/Tech/Distribution ecosystem. MBA in Marketing preferred. Experience with Channel, Vendor, or Field Marketing in the IT, Telecom, Retail, Distribution, Technology industry is highly desirable. Strong background in digital marketing, marketing automation (Marketo preferred), demand generation, and campaign ROI analytics. Proven experience managing multi-vendor marketing campaigns and go-to-market programs will be added advantage Exceptional stakeholder management, negotiation, and presentation skills. Strategic mindset with a “can-do” attitude and the ability to work independently and cross-functionally. Strong financial acumen in managing marketing budgets and reporting. Why Join Ingram Micro? Be part of a global technology leader driving digital innovation in the IT distribution space. Work with top global IT brands and lead impactful marketing programs that shape the channel landscape in India. Join a dynamic, collaborative, and future-ready marketing team committed to growth, creativity, and excellence.

As a Graphic Design intern at Banter Marketo, you will have the opportunity to apply your skills in Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, and Figma to create engaging and visually appealing content for our brand. Key Responsibilities Collaborate with the marketing team to develop creative concepts for social media, email campaigns, and website graphics. Design eye-catching visuals for promotional materials such as flyers, posters, and digital ads. Assist in the production of video content, including editing and adding effects in Adobe Premiere Pro. Create and maintain brand assets, ensuring consistency across all platforms. Stay up-to-date on industry trends and incorporate new design techniques into your work. Take part in brainstorming sessions to generate fresh ideas for marketing initiatives. Provide support for various design projects and tasks as needed. If you are a creative thinker with a passion for design and a drive to learn and grow, we want you to join our team and help us bring our brand to life through visually compelling content. About Company: Banter Marketo is a premier digital marketing agency based in Delhi, India, celebrated for delivering customized marketing strategies that drive brand growth and business impact. With a team of seasoned experts, Banter Marketo combines creativity with data-driven insights to design campaigns that resonate with audiences and amplify brand reach. Offering a spectrum of services, including social media management, PPC, content marketing, SEO, and content marketing, the agency leverages innovative tools and strategies to ensure measurable results for clients. Banter Marketo specializes in helping brands thrive in a competitive market landscape by maximizing online visibility and engagement. Whether through retargeting campaigns, lead generation, or strategic planning, the agency is committed to building sustainable relationships with clients by focusing on their unique needs and goals, making them a trusted partner in digital transformation and growth.

*Job Title:* AI & Social Media Marketing Staff (with Photography Expertise) *Job Summary:* We are seeking a highly skilled and versatile staff member with expertise in Artificial Intelligence (AI), Social Media Marketing, and Photography. As a key member of our team, you will leverage AI insights to inform marketing strategies, create engaging social media content, and capture high-quality visuals using your photography skills. This role requires a unique blend of technical, creative, and analytical abilities, and we are looking for someone who can effectively balance these demands to drive our marketing efforts forward. *Key Responsibilities:* AI & Data Analysis 1. *Apply AI Tools and Techniques:* Utilize AI tools and techniques to analyze data and inform marketing decisions. This includes working with machine learning algorithms, natural language processing, and predictive analytics to gain insights into customer behavior and market trends. 2. *Stay Updated on AI Trends:* Continuously update your knowledge on the latest AI trends and applications in marketing. This involves attending workshops, webinars, and conferences, as well as reading industry publications to stay ahead of the curve. 3. *Data-Driven Decision Making:* Use data analytics to measure the effectiveness of marketing campaigns and provide recommendations for improvement. This includes analyzing metrics such as engagement rates, conversion rates, and return on investment (ROI). Social Media Marketing 1. *Develop Social Media Strategies:* Create and implement comprehensive social media strategies that align with our brand's goals and objectives. This includes identifying target audiences, developing content calendars, and managing social media campaigns. 2. *Content Creation:* Develop engaging content for social media platforms, including text, images, videos, and live streams. This involves understanding our brand's tone and voice, as well as staying up-to-date with the latest social media trends and best practices. 3. *Social Media Management:* Manage our social media presence across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. This involves responding to comments and messages, monitoring analytics, and adjusting our strategy based on performance data. 4. *Campaign Management:* Plan and execute social media campaigns that drive engagement, conversions, and brand awareness. This includes working with cross-functional teams to develop campaign concepts, creating content, and managing budgets. Photography 1. *Capture High-Quality Visuals:* Use your photography skills to capture high-quality photos and videos for social media and marketing campaigns. This involves understanding lighting, composition, and editing techniques to produce visually appealing content. 2. *Visual Content Creation:* Develop visual content that aligns with our brand's messaging and aesthetic. This includes working with graphic designers, art directors, and other creatives to develop cohesive visual campaigns. 3. *Equipment and Editing:* Utilize personal camera equipment and editing software to produce high-quality visuals. This involves staying up-to-date with the latest camera technology and editing software, as well as understanding best practices for editing and retouching images. Web Knowledge 1. *Web Development and Design:* Familiarity with web development and design principles is a plus. This includes understanding HTML, CSS, JavaScript, and other web development technologies. 2. *Optimize Visual Content:* Optimize visual content for web platforms, including social media, websites, and blogs. This involves understanding how to compress images, use alt tags, and optimize image file names for search engine optimization (SEO). *Requirements:* - *AI and Data Analysis:* Strong knowledge of AI and its applications in marketing, including machine learning, natural language processing, and predictive analytics. - *Social Media Marketing:* Proven experience in social media marketing and content creation, including developing social media strategies, creating engaging content, and managing social media campaigns. - *Photography:* Excellent photography skills with attention to detail and composition, including understanding lighting, editing techniques, and visual storytelling. - *Web Knowledge:* Familiarity with web development and design principles, including HTML, CSS, JavaScript, and other web development technologies. - *Analytical and Problem-Solving Skills:* Strong analytical and problem-solving skills, including the ability to analyze data, identify trends, and provide recommendations for improvement. - *Communication and Collaboration:* Excellent communication and collaboration skills, including the ability to work effectively with cross-functional teams, including marketing, sales, and product development. *Nice to Have:* - *Certification in AI, Marketing, or Photography:* Certification in AI, marketing, or photography is a plus, including certifications such as Google Analytics, HubSpot, or Adobe Certified Expert. - *Experience with AI-Powered Marketing Tools:* Experience with AI-powered marketing tools and platforms, including tools such as Marketo, Pardot, or Salesforce. - *Knowledge of Graphic Design:* Knowledge of graphic design principles and software, including Adobe Creative Suite, is a plus. *What We Offer:* - *Competitive Salary and Benefits:* Competitive salary and benefits package, including health insurance, retirement plan, and paid time off. - *Opportunity to Work with a Dynamic Team:* Opportunity to work with a dynamic team and contribute to innovative projects, including social media campaigns, marketing initiatives, and product launches. -

Hands-on experience with email marketing platforms (ActiveCampaign, HubSpot, Mailchimp, Marketo, etc).Strong understanding of email automation, segmentation, and lifecycle marketing,sales funnels, CRM integrations. Only Male Candidates can apply.

We are seeking a highly motivated and experienced Team Lead, Campaign Management to join our growing team in Gurugram. In this critical role, you will be responsible for overseeing the successful execution of diverse digital campaigns, primarily focusing on email marketing, while leading and mentoring a dedicated team. What you will do : Lead and manage a team of campaign specialists, providing guidance, mentorship, and performance feedback to ensure high-quality campaign execution and professional growth. Oversee the end-to-end execution of digital campaigns , with a primary focus on email marketing, ensuring timely delivery, accuracy, and adherence to client specifications and best practices. Develop and implement operational processes and workflows to optimize campaign efficiency, quality, and scalability. Monitor campaign performance and team productivity, identifying areas for improvement and implementing corrective actions as needed. Collaborate cross-functionally with internal stakeholders (e.g., Sales, Client Services, Creative, Technical teams) to ensure seamless campaign delivery and client satisfaction. Troubleshoot and resolve complex campaign-related issues , demonstrating strong problem-solving and decision-making abilities. Ensure compliance with industry regulations, data privacy standards (e.g., GDPR, CAN-SPAM), and internal policies. Contribute to the continuous improvement of campaign management strategies, tools, and technologies. Prepare and present reports on team performance, campaign metrics, and operational insights to management. Must-Have Skills: Minimum 3+ years of progressive experience in campaign management, digital marketing operations, or email marketing execution. Strong understanding of operational processes, systems, and principles related to campaign execution. Excellent leadership and team management skills , with a demonstrated ability to motivate, guide, and develop team members. Exceptional communication skills (written and verbal) for effective internal and external collaboration. Strong analytical and problem-solving abilities to identify issues, propose solutions, and make sound managerial decisions. Detail-oriented with a commitment to accuracy and quality in all deliverables. Ability to work independently and collaboratively within a dynamic team environment. Willingness to work in night shifts as required to support global operations. Preferred Qualifications: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field. (B. Tech/BCA/MCA or equivalent technical degree preferred). Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Marketo, Braze, Mailchimp, etc.). Familiarity with CRM systems and marketing automation tools.

Qualification: Any Graduate / Post Graduate (Pass outs from 2022 to 2024) Required Experience: 0 to 1 Year Job Responsibilities: Manage and execute digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, social media, and content marketing. Analyze web traffic and social media performance using tools like Google Analytics , Google Ads , and other social media platforms. Collaborate with the team to create compelling content and visuals for online platforms. Track and report on the effectiveness of marketing campaigns and make data-driven recommendations for improvements. Optimize the company website for better SEO and user engagement. Assist in managing paid advertising campaigns on Google Ads , Facebook Ads , LinkedIn Ads , and Instagram . Create and edit marketing materials using Adobe Creative Suite , Canva , and other tools. Support marketing automation efforts using tools like Marketo and HubSpot Marketing Hub . Desired Candidate Profile: Strong understanding of digital marketing channels, tools, and best practices (SEO, SEM, email marketing, social media, content marketing, web analytics). Proficiency with marketing and analytics tools (e.g., Google Analytics , Google Ads , social media platforms, CRM systems, Adobe Creative Suite ). Basic knowledge of HTML , CSS , and content management systems is desirable. Excellent written and verbal communication skills with attention to detail. Strong analytical, organizational, and project management skills. Creative mindset with a passion for technology and digital innovation. Social Media Management: Tools: Hootsuite, Buffer, Sprout Social Use Cases: Scheduling posts Analyzing performance Engaging with the audience Video Marketing: Tools: Adobe Premiere, Final Cut Pro, Canva Video Use Cases: Video production Video editing SEO & Analytics: Tools: Google Analytics, SEMrush, Ahrefs Use Cases: Traffic analysis Keyword research Paid Advertising: Tools: Google Ads, Facebook Ads Manager, LinkedIn Ads, Instagram Use Cases: PPC campaign management Content Creation & Design: Tools: Canva, Adobe Creative Suite, Figma Use Cases: Creating visual content UX/UI collaboration Marketing Automation: Tools: Marketo, HubSpot Marketing Hub Use Cases: Automating workflows Lead nurturing

Job Title - Marketing Automation - B2C (Braze) | Consultant + S&C GN Song | Marketing Transformation Management Level : 09 - Consultant Location: Bangalore/ Gurgaon/Mumbai/Hyderabad Must have skills: Braze/ Any Adobe Marketing Automation Platforms (Adobe Journey Optimizer, Adobe Campaign, Marketo) Good to have skills: Project Management, Strategy & Consulting, Job Summary : As a Consultant, you will be responsible for designing, building, and configuring customer engagement solutions (Braze/Adobe) to meet business process and marketing automation requirements. Your typical day will involve designing innovative cross-channel campaign strategies, gathering business requirements, and configuring marketing journeys within Braze. You will conduct capability assessments, define target operating models, and develop marketing use cases and business cases to optimize marketing effectiveness. Roles & Responsibilities: - Design innovative campaign strategies and marketing plans across channels using Braze. Gather business requirements and design processes and solutions for Braze implementation. Set up marketing journeys, programs, and campaigns within the Braze platform. Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases. Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes. Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools. Contribute to thought leadership and business development in the campaign management and digital advertising space. Professional & Technical Skills: - 4+ years of hands-on/functional consultant experience in Braze implementation with deep functional, industry and client facing experience (or) Equivalent Adobe experience (Adobe Campaign, Adobe Journey Optimizer, Marketo). Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions. Proven ability to design customer experience journeys and next-best-action strategies using Braze. Expertise in customer acquisition, journey lifecycle and engagement strategies. Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns. Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions. Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe. Additional Information: - The ideal candidate should possess a strong educational background with BE/BTech + MBA is prefered, along with a proven track record of delivering impactful solutions using Braze/Marketing Automation Platform. The Candidate should follow proven methodologies and best practices to enable clients to meet business objectives using Braze. The Candidate should also be able to provide post-go-live consulting, ensuring smooth adoption and optimization of Braze implementations. This position is based at our Mumbai/Bangalore/Gurgaon/Hyderabad/Pune/Chennai office. About Our Company | AccentureQualification Experience: Minimum 5 year(s) of experience is required Educational Qualification: B.Tech/BE + MBA (Is Preferred)

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Marketing Automation Associate The opportunity We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your Key Responsibilities Build and execute Marketing Automation campaigns with varying complexities and sizes. Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution. Work with BMC Products support team to have new contacts added to Marketo system Regular reporting to key stakeholders on the performance of marketing automation campaigns Provide project support to team members throughout the various stages of the project, including testing Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY. Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements. Skills And Attributes For Success Experience with marketing automation platform preferably in Adobe Marketo Engage Effective problem solving Analytics and Insight tracking of automated marketing program performance Familiarity with Agile planning and Agile project management skills Proficient communication, verbally or writer and storytelling to conceptualize solutions and comfortably present to internal Basic knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint To qualify for the role, you must have A university degree or college diploma in Digital Marketing or a related field. Min. 1 year of experience with Marketo Experience in Marketing Automation campaign configuration Ability to review processes and make suggestions for automation. Ability to translate business needs into technical solutions in MA platform. Ideally, you’ll also have Strong interest in data management and analytics Analytics and basic consulting skill Attention to detail Having Adobe Marketo Engage Expert certification is plus Technologies and Tools Adobe Marketo Engage or related marketing automation tool experience Working knowledge of HTML, CSS, and scripting Microsoft Office suite, especially Excel and Microsoft SharePoint Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront What We Look For Stakeholder management Effective Communications Adaptability and learning acumen Marketing automation accumen What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. (Example) Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Marketing Automation Associate The opportunity We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your Key Responsibilities Build and execute Marketing Automation campaigns with varying complexities and sizes. Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution. Work with BMC Products support team to have new contacts added to Marketo system Regular reporting to key stakeholders on the performance of marketing automation campaigns Provide project support to team members throughout the various stages of the project, including testing Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY. Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements. Skills And Attributes For Success Experience with marketing automation platform preferably in Adobe Marketo Engage Effective problem solving Analytics and Insight tracking of automated marketing program performance Familiarity with Agile planning and Agile project management skills Proficient communication, verbally or writer and storytelling to conceptualize solutions and comfortably present to internal Basic knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint To qualify for the role, you must have A university degree or college diploma in Digital Marketing or a related field. Min. 1 year of experience with Marketo Experience in Marketing Automation campaign configuration Ability to review processes and make suggestions for automation. Ability to translate business needs into technical solutions in MA platform. Ideally, you’ll also have Strong interest in data management and analytics Analytics and basic consulting skill Attention to detail Having Adobe Marketo Engage Expert certification is plus Technologies and Tools Adobe Marketo Engage or related marketing automation tool experience Working knowledge of HTML, CSS, and scripting Microsoft Office suite, especially Excel and Microsoft SharePoint Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront What We Look For Stakeholder management Effective Communications Adaptability and learning acumen Marketing automation accumen What We Offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. (Example) Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Job Title - GN - SONG - MT - Industry-Banking- Senior Manager Management Level :6 Senior Manager Location:Gurgaon, Mumbai, Bangalore Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing Good to have skills:Marketing Job Summary : The Banking Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global banking Industry Clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & Responsibilities: Collaborate with firms to define and achieve marketing objectives. Design strategies for marketing, audience/segmentation, personalization, optimization, and channels. Develop acquisition, engagement, and retention campaigns. Analyze market trends and competitors to design client approaches. Shape operating models and address client challenges. Drive innovation and offer thought leadership. Provide solutions for complex marketing problems in financial services. Advise key client decision-makers on marketing strategy. Manage projects, including timelines, budgets, resources, and teams. Lead business development, proposal responses, and create marketing assets. Work with a team to develop strategic assessments and written materials. Professional & Technical Skills: Deep Industry Knowledge: Financial Products & Services:Understanding loans, mortgages, insurance, investments, banking, consumer banking, credit cards, capital markets and financial markets. Customer Segmentation & Behavior:Segment based on behavior, demographics, and psychographics. Financial Regulations & Compliance:Knowledge of industry and functional compliance standards like GDPR, MiFID II, AI Act, etc. Risk Management:Identify and mitigate risks in marketing strategies. Marketing Skills: Strategic Thinking:Develop comprehensive strategies aligned with business goals. Digital Marketing:Expertise in SEO, SEM, social media, email, content marketing, marketing automation, and CRM systems. Data Analysis:Interpret marketing data and derive insights using analytics tools. Customer-Centric Approach:Create targeted campaigns based on customer needs. Creative Thinking:Generate creative ideas and solutions. Project Management:Oversee campaigns, manage budgets, timelines, resources, and collaborate effectively. Platform Skills: CRM Systems:Proficiency in one or multiple CRM solutions offered by Salesforce / Adobe / Microsoft Dynamics / HubSpot. Marketing Automation:Expertise in Marketo / HubSpot / Pardot. Data Analytics:Hands-on experience in Google Analytics / Adobe Sensei / Tableau / Power BI. CMS:Experience with WordPress / Drupal / Adobe Experience Manager. Social Media Tools:Skill in Hootsuite / Buffer / Sprinklr / Meltwaters / Sprout Social. Multi-channel Marketing:Expertise in Adobe Campaign / SFMC / similar solutions. Technology Skills: Omnichannel Transformation:Enhance customer experience with digital technologies. Generative AI & Machine Learning:Implement AI-driven marketing strategies. Cloud Computing:Manage AWS, Azure, or Google Cloud-based solutions. Cybersecurity:Protect customer data with best practices and tools. Integration:Design martech stack for seamless user experience. Additional Requirements: Support business development and thought leadership. Adapt to fast-paced environments both offshore and onshore. Strong communication, presentation, and client handling skills. Team building and leadership skills to motivate diverse teams and achieve goals. Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | Accenture Qualification Experience: Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans Proven experience in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans. In-depth knowledge of digital marketing, market research, and campaign deployment and optimization Hands-on working experience as seasoned marketer in a multinational financial services industry or as marketing consultant to global financial firms. Experience in working with senior management levels within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, engineering or a related field

A high-growth Indian soonicorn is on the hunt for a results-driven Digital Marketing Manager with 3-5 years of experience. You will be responsible for developing and executing the entire digital marketing strategy to drive brand awareness, lead generation, and customer acquisition. If you are an expert across multiple digital channels and have a passion for using data to optimize performance, this is your chance to build a marketing engine from the ground up. What You'll Do (Your Responsibilities): Multi-Channel Strategy: Develop, execute, and manage comprehensive digital marketing campaigns across all channels, including SEO, SEM (Google Ads), Social Media (paid and organic), Email Marketing, and Content Marketing. Performance Marketing: Own the performance marketing budget and strategy, focusing on optimizing campaigns for key metrics like CPA, ROAS, and LTV. SEO & Content: Drive the SEO strategy to improve organic search rankings and lead the content marketing efforts to attract and engage our target audience. Data & Analytics: Measure and report on the performance of all digital marketing campaigns, using tools like Google Analytics to analyze trends and provide actionable insights. Optimization: Continuously A/B test and optimize landing pages, ad copy, and campaigns to improve conversion rates and drive growth. What We're Looking For (Your Qualifications): Experience: 3-5 years of hands-on experience in digital marketing, preferably in a B2C or B2B tech startup. Channel Expertise: Proven expertise in managing SEO, SEM (PPC), Social Media Marketing, and Email Marketing campaigns. Analytical Skills: A highly data-driven mindset with strong proficiency in Google Analytics and other marketing analytics platforms. Tools Proficiency: Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo), SEO tools (e.g., Ahrefs, SEMrush), and ad platforms. Strategic & Hands-On: You can think strategically about the big picture but are also willing to roll up your sleeves and execute campaigns yourself. Results-Oriented: A relentless focus on achieving measurable results and a proven track record of driving business growth through digital marketing. Our Unique Application Process: To fast-track your application directly to hiring managers, we use a two-step process: Submit Your Resume: Apply here. AI-Powered Interview: You will be invited to a short, recorded video interview. This is your chance to showcase your skills and personality beyond your resume.

Job Purpose Reporting to the APAC Marketing Operations Manager, and working closely with local business stakeholders, the Marketing Specialist is responsible to develop and implement a comprehensive integrated marketing operations plan to help each IS business unit meet its annual objectives by generating customer engagement, demand, and loyalty. Key Accountabilities - In conjunction with the APAC Marketing Operations Manager and local BU Directors, develop marketing strategies and plans in support of business growth objectives and market share expansion - Work with key global and local stakeholders on product marketing initiatives, including the execution of new product launch strategies - Support Strategic Marketing and business planning initiatives as required by gathering market intelligence and conducting research activities. This may include competitor analysis, researching industry trends, market size & share, value chain and market segmentation analysis. - Develop and execute channel partner marketing initiatives as directed to encourage increased Dealer engagement, loyalty, and growth. - Responsible for managing advertising and public relations program, and working with third parties where necessary to develop message content, artwork, media mix, and schedule in line with sales and marketing objectives - Develop and implement a Digital Marketing plan for the IS businesses in accordance with global guidelines and in coordination with APAC Marketing Operations Manager - Develop local marketing collateral as required such as literature, catalogues, Point of Sale, and promotional merchandise, including new product release and product bulletins. - Responsible for ensuring the coordination and preparation of marketing and customer events, including trade shows, seminars, road shows, and training - In conjunction with the global ecommerce team and business unit stakeholders, develop marketing initiatives to drive increased traffic and adoption of shop.donaldson.com - Support each BU to establish the annual marketing budget and manage accordingly - Responsible for reviewing and developing sales tools and resources for sales people and Distributors - Develop and distribute email marketing communications to customers as required. - Champion the adoption of the global CRM lead management process to manage, track, and report on marketing generated leads and opportunities - Prepare regular reports for management that include key performance indicators including ROI and ROAS, to ascertain if marketing efforts are having their desired impact and provides feedback and recommendations to management. Key Qualifications & Requirements Specific academic or professional qualifications/experience/competence necessary for this position Education Qualification: Bachelors degree in business or Marketing Technical Competence & Skills: Results orientated, driven, self-starter Analytical, strong problem solving skills Innovative, creative, bring new ideas to the table Ability to plan, organize, multi-task, meet deadlines, and adapt to changing priorities Work as a member of executive-level teams and committees. Strong public and group speaking and presentation skills. Good business acumen and strong marketing analysis skills Leadership Competence: Leadership (setting pace, decisiveness, change management, team development, ability to influence, organizational awareness). Good negotiation & presentation skills Able to work within tight deadlines and handle high level of stress Independent and self-motivated Possess high standard and quality of work with eye for details Relevant Experience: Minimum of 3+ years marketing experience working for a large B2B Multinational Company in the Industrial or Manufacturing sector Proficiency (3+ years) of using customer relationship management (CRM) platforms, such as Microsoft Dynamics or Salesforce.com. Minimum of 3+ years digital marketing strategy and best practices (SEO, SEM, social media) Proficiency (3+ years) of using Microsoft Office software (Excel, PowerPoint, Outlook, and Word). Experience with marketing automation platforms such as Marketo or Eloqua is desirable Others (% of travel, language, etc.): Fluent written and oral English communication capability is a must. Ability to travel about 20%

Develop and execute campaigns, manage brand consistency, create content, analyze performance, lead teams, foster media relations, and align messaging across departments to meet business goals. Required Candidate profile Experience in leading marketing teams with strong communication, project management & analytical skills Proficient in HubSpot/Marketo digital marketing & managing priorities in fast-paced environments