1358 Marketo Jobs - Page 11

Job Description We’re looking for an experienced Senior/Lead Marketing Automation Specialist with deep expertise in Marketo to lead strategic automation initiatives, set up or migrate instances, and drive campaign performance at scale. The ideal candidate should be well-versed in lead lifecycle strategy, campaign optimization, and marketing data governance. If you’re someone who succeeds in a fast-paced environment and can advise both clients and internal stakeholders on best practices, we’d love to hear from you. Key Skills 5–8 years of hands-on experience with Marketo. Strong experience in Marketo instance setup or migration. Proven ability to define and execute lead lifecycle strategies: scoring, routing, nurturing. Proficient in creating scalable campaign frameworks and reusable global templates. In-depth knowledge of segmentation, personalization, and engagement optimization. Experience in managing email deliverability, A/B testing, and performance analytics. Familiarity with data governance, privacy compliance, and deliverability standards. Strong documentation and process implementation skills. Ability to lead client calls, discovery sessions, and training workshops. Insight into AI trends and integration opportunities within marketing automation. Roles and Responsibilities Lead the setup or migration of Marketo instances from other platforms. Design and implement scalable lead lifecycle frameworks (scoring, routing, nurturing). Build reusable campaign templates and structures for enterprise-wide use. Manage end-to-end strategy and execution of global Marketo campaigns. Monitor and improve campaign performance using A/B testing and analytics. Enhance audience segmentation, personalization, and engagement strategies. Maintain optimal Marketo instance health: folder structure, asset hygiene, field management. Ensure data compliance, deliverability best practices, and privacy standards. Create and maintain SOPs, documentation, and naming conventions for internal teams. Conduct platform audits, develop automation roadmaps, and suggest enhancements. Guide AI feature adoption within Marketo and integrated tools. Act as a trusted consultant for internal and client stakeholders. Drive enablement sessions, training, and ongoing support to ensure platform success.

Skill :Hubspot , CSM, CRM Exp : 12+ Yrs Roles and Responsibility Manage and oversee program operations to ensure successful project delivery. Develop and implement effective program management strategies and plans. Collaborate with cross-functional teams to achieve business objectives. Analyze program performance data to identify areas for improvement. Ensure compliance with organizational policies and procedures. Foster strong relationships with stakeholders to drive business growth. Job Requirements Strong understanding of program management principles and practices. Excellent communication, leadership, and problem-solving skills. Ability to work in a fast-paced environment and adapt to changing priorities. Proficiency in program management tools and technologies. Strong analytical and decision-making skills. Experience working with IT Services & Consulting teams is preferred.

We’re Hiring: Content Specialist Location: Noida, Uttar Pradesh Email: kapil.kumar@vensure.com Company: Vensure Employer Solutions Immediate Joiners Preferred Vensure Employer Solutions is looking for a sharp, articulate, and detail-driven Content Specialist with 2.5–3 years of experience in content writing. A graduate degree in English from a reputable university is preferred, but we welcome talented candidates from all academic backgrounds. The role requires flexibility to work night shifts and strong communication abilities. Key Responsibilities & Requirements: Excellent command of English—both written and verbal Experience in content creation and client-facing communication Ability to draft dashboards, user manuals, and internal documentation Familiarity with content tools like MadCap Flare, HubSpot, or Marketo is a plus Proficiency in MS Word, PowerPoint, and Excel Highly organized, detail-oriented, and collaborative Freshers with strong writing skills and relevant exposure are also encouraged to apply. To Apply: Send your resume to kapil.kumar@vensure.com or reach out via DM. Only shortlisted candidates will be contacted.

Department Commercial GBS- Omnichannel Ops, MES Are you an expert in marketing automation? Do you have experience in executing multichannel campaigns? We are looking for a Sr. Marketing Automation Manager to join our team in the Commercial, GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The position As a Sr. Marketing Automation Manager, you are required to own and manage the delivery of day-to-day campaign operation tasks thereby ensuring best in class omnichannel campaign execution and efficient operations for a great affiliate and customer experience across selected markets. You will have both the technical depth and breadth needed to play an SME role on SFMC along with strong project and stakeholder management experience that have resulted in successful implementations across multiple channels like email, WhatsApp and SMS. You will be responsible for handling end to end process of managing the requests in the queue and ensuring a timely delivery. Day to day execution of multichannel campaigns. Evolve multichannel campaign operations in close collaboration with the line manager. Drive adoption of newer channels like WhatsApp and SMS alongside email for execution of omnichannel journeys. Quality and process responsible. Contributor to deliver on Multichannel Execution Service KPIs. Qualifications To be successful in this role, you should have the following qualifications: Masters Degree or above preferably in Computer Engineering/IT. 10+ years of experience with digital marketing is a requirement inclusive digital campaign management and analysis, marketing automation and building platform integrations and APIs. 7+ years of experience using Salesforce Marketing Cloud. Knowledge of HTML/CSS/Amp script/SQL for Salesforce Marketing Cloud. Excellent communication skills and a desire to improve processes. Proficiency in pharma (digital) marketing. Deep knowledge of -and experience with Salesforce CRM and Salesforce Marketing Cloud. Experience with OCE-Marketing and OCE-Sales (IQVIA solution) is a plus but not mandatory. Experience activating on channels like WhatsApp and SMS within journeys in SFMC. Relevant certifications on Salesforce Marketing Cloud would be a plus. Strong analytical and problem-solving skills. Highly trustworthy and excellent at building cross-functional collaboration. Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations. Proven analytical and problem-solving skills. Shift timings are 12 PM to 8.30 PM. About the department The Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast-paced and dynamic department plays a crucial role in driving the success of our business.

Job Title: Senior Growth Marketer Location: Chennai, IN Reference No: 2990 Office Type: Flexible Elevate Your Career with Zalaris Zalaris is a rapidly expanding global leader in Tech HR and payroll solutions. We’re big enough for you to grow and be a part of an international environment but small enough for you to be visible and truly make a difference. We foster open communication and short decision-making paths that encourage creative and innovative thinking. Zalaris’ culture is rooted in values inspired by Nordic working ethos: everyone matters, aiming high and team spirit . We’re committed to building a diverse, inclusive, and authentic workplace where everyone brings their own uniqueness. Zalaris’ employees come from different backgrounds, cultures, and walks of life, and we are proud of it. Role Summary We are seeking a strategic and performance driven Senior Growth Marketer to lead and execute global marketing campaigns initiatives for our rapidly growing company. This role is suited for an experienced B2B marketer with a background in payroll, HR technology, SaaS, or consulting who can deliver measurable results across international markets. As part of our global marketing team, you will be responsible for developing integrated, multi-country campaigns that drive awareness, demand generation, and customer engagement across EMEA and APAC. Your Responsibilities Global Marketing Strategy & Execution Own the strategy and execution of global, multi-channel campaigns to support business objectives across regions. Work cross-functionally with regional sales, product, and customer success teams to ensure local relevance and global consistency. Integrated Campaigns & Demand Generation Design and launch high-impact marketing programs across digital, content, events, and partner marketing to generate pipeline. Execute ABM and persona-based campaigns across key industries and geographies. Product & Customer Marketing Partner with product marketing to support global launches, sales enablement, and competitive differentiation. Identify and promote customer success stories to build credibility in priority markets. Analytics & Optimization Measure and report on marketing performance metrics, using insights to improve effectiveness and ROI across campaigns and regions. Maintain a data-driven approach to decision-making and growth marketing. What We’re Looking For 8+ years of global B2B marketing experience, ideally in payroll, HR tech, SaaS, or consulting. Experience with global marketing operations and stakeholder management across time zones and cultures. Expertise in demand generation, digital marketing, ABM, performance marketing and content strategy. Proficiency in CRM and marketing automation tools (e.g. HubSpot, Salesforce, Marketo). End-to-end campaign management from ideation to execution to nurturing leads, Experience with SEA and omni-channel marketing. Strong project management, communication, and analytical skills. Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus. What We Offer Multicultural working environment Friendly and supportive colleagues Flat organizational structure Growth and development opportunities Flexible working conditions Competitive compensation and benefits package Ready to become part of our team? Join us at Zalaris and be a part of a vibrant, collaborative community of Tech HR and payroll experts dedicated to grow and innovate. #team Zalaris

Description Director of Digital Demand, India Location: Remote (Mumbai) EGNYTE YOUR CAREER. SPARK YOUR PASSION. Role Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values: Invested Relationships Fiscal Prudence Candid Conversations About Egnyte Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere. Visit www.egnyte.com for more. About The Role We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact. You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation. What You’ll Do 📈 Digital Performance Strategy & Innovation Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets. Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization. Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage. Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline. 🚀 Channel Leadership & Optimization Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement. Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes. Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging. Lead ethical first-party data strategy to enable privacy-first personalization across channels. 📅 Planning & Budget Ownership Lead quarterly and semi-annual planning for all digital demand channels. Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact. Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI. 📊 Analytics & Performance Insight Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting. Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion. Translate data into actionable insights to improve spend efficiency and pipeline contribution. 🤝 Cross-Functional Leadership Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment. Act as the senior-most digital marketing leader in India and key contributor to global demand strategy. Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack. Your Qualifications ✅ Must-Have Experience 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role. Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs. Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization. Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking. Experience building and scaling AI-enhanced campaigns or tools into workflows. 💡 Preferred Qualifications Prior leadership experience with globally distributed or hybrid marketing teams. Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.) Demonstrated ability to translate AI and data innovations into real business outcomes. Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.). Strategic thinker with the agility to experiment, learn fast, and scale what works. Why Join Us? Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges. Lead and innovate within a global digital demand engine at scale. Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. Marketing Automation Senior Associate The opportunity We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your key responsibilities Tactical execution of Marketing Automation campaigns with varying complexities and sizes Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data Support process improvements and educate users on campaign best practices Standardization and documentation of technical processes using our internal systems Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY Work towards organizational objectives along with stakeholders’ project Skills and attributes for success Analytical thinking Data-Driven Decision Making Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a related field. Understanding of Digital Marketing eco-system and marketing automation Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in MA platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines. Having Marketo Engage Expert certification is plus Technologies and Tools Marketo or any other Marketing Automation platform Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc Microsoft Office SharePoint Working knowledge of HTML, CSS, and scripting What we look for Marketing Automation acumen Strong team contributor Ready to learn and adapt Problem solving skills Stakeholder management Effective communication What we offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Job Description We are looking for a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. The ideal candidate will be responsible for building responsive email templates and landing pages while leveraging marketing automation tools to support campaign workflows. If you’re passionate about combining technical expertise with marketing execution, we’d love to hear from you. Key Skills Proficiency in HTML5, CSS3, Bootstrap, and jQuery. Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. Strong understanding of responsive email design and landing page development. Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. Excellent oral and written communication skills. Front-end development exposure including AJAX, Flash Script, and JavaScript frameworks (preferred). Strong troubleshooting and stakeholder collaboration skills. Understanding of email marketing best practices and deliverability. Roles and Responsibilities Develop responsive email templates and optimize landing pages following industry best practices. Use marketing automation tool APIs to customize forms, landing pages, and campaign components. Configure and execute campaign workflows using tools like Marketo. Conduct quality assurance tests across devices and platforms using tools like Litmus or EmailOnAcid. Collaborate with creative and marketing teams to brainstorm campaign concepts. Consult internal stakeholders and clients on front-end development best practices. Troubleshoot technical issues and ensure timely resolution. Suggest improvements to clients’ digital assets aligned with business objectives. Maintain and manage project data in project management systems. Participate in creative team meetings and contribute to innovation and strategy. Stay current with industry trends in email marketing and automation.

Job Overview : We are seeking a dynamic and strategic Channel Marketing Manager to drive partner marketing initiatives and accelerate growth through our channel ecosystem. This role is pivotal in building and executing co-marketing programs with our partners, enabling them to effectively market and sell our SaaS solutions. Responsibilities : Developing and implementing channel marketing programs: This involves creating campaigns and promotional materials specifically targeted at channel partners, such as distributors and value-added resellers. Managing channel relationships: Building and maintaining strong relationships with channel partners is crucial. This includes regular communication, understanding their needs, providing support and training, and addressing concerns. Driving sales enablement: Equipping partners with the resources and tools needed to effectively sell and market the organization's products or services, such as product guides, sales training, and promotional materials. Analysing market trends and competitor activities: Staying informed about industry trends, market dynamics, and competitors helps in adapting marketing strategies and positioning products effectively. Developing and managing the channel marketing budget: Ensuring optimal allocation of resources and maximizing return on investment (ROI) are key aspects of this role. Monitoring and analysing channel performance: Tracking sales figures, evaluating performance metrics, and identifying areas for improvement are essential for continuous optimization of strategies. Requirements and Qualifications Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing within a SaaS or tech environment Strong understanding of SaaS business models and partner ecosystems Proven ability to manage multiple projects and stakeholders in a fast-paced environment. Excellent communication, collaboration, and project management skills. Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

Director of Digital Demand, India Location: Remote (Mumbai) EGNYTE YOUR CAREER. SPARK YOUR PASSION. Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values: • Invested Relationships • Fiscal Prudence • Candid Conversations ABOUT EGNYTE Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere. Visit www.egnyte.com for more. About the Role We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact. You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation. WHAT YOU’LL DO: 📈 Digital Performance Strategy & Innovation • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets. • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization. • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage. • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline. 🚀 Channel Leadership & Optimization • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement. • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes. • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging. • Lead ethical first-party data strategy to enable privacy-first personalization across channels. 📅 Planning & Budget Ownership • Lead quarterly and semi-annual planning for all digital demand channels. • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact. • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI. 📊 Analytics & Performance Insight • Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting. • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion. • Translate data into actionable insights to improve spend efficiency and pipeline contribution. 🤝 Cross-Functional Leadership • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment. • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy. • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack. YOUR QUALIFICATIONS: ✅ Must-Have Experience • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role. • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs. • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization. • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking. • Experience building and scaling AI-enhanced campaigns or tools into workflows. 💡 Preferred Qualifications • Prior leadership experience with globally distributed or hybrid marketing teams. • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.) • Demonstrated ability to translate AI and data innovations into real business outcomes. • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.). • Strategic thinker with the agility to experiment, learn fast, and scale what works. Why Join Us? • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges. • Lead and innovate within a global digital demand engine at scale. • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.

Location: Indore Employment Type: Full-time We are looking for a highly motivated and experienced Digital Marketing Manager with a strong specialization in product marketing to join our dynamic marketing team. The ideal candidate will have 3-5 years of hands-on experience in developing and executing comprehensive digital marketing strategies to drive product awareness, adoption, and revenue growth. This role requires a blend of strategic thinking, tactical execution, and a deep understanding of the product lifecycle. Responsibilities: • Product Launch & Lifecycle Marketing: o Develop and execute digital marketing strategies for new product launches, including pre-launch, launch, and post-launch activities. o Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration. o Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and conversion. • Digital Campaign Management: o Design, implement, and optimize digital marketing campaigns across various channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn, Facebook, Twitter, Instagram), email marketing, and display advertising. o Conduct A/B testing and experimentation to continuously improve campaign performance and ROI. o Monitor, analyze, and report on campaign performance, identifying trends and insights to optimize future strategies. • Content Strategy & Promotion: o Work with the content team to develop compelling product-centric content (e.g., landing pages, blog posts, case studies, videos, webinars) that resonates with target audiences. o Strategize and execute digital promotion plans for product content to maximize reach and engagement. • Website & SEO Optimization: o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and SEO including optimization for voice search and AI-driven platforms. o Implement SEO best practices for product-related content to improve organic search rankings. o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and Search Everywhere Optimization (SEO). • Market Research & Analysis: o Conduct market research to understand target audiences, competitor strategies, and industry trends to inform product marketing efforts. o Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and provide actionable insights. • Cross-functional Collaboration: o Act as a key liaison between the marketing, product, sales, and customer success teams to ensure alignment and consistency in product messaging and GTM strategies. o Present product marketing strategies and performance updates to stakeholders. Requirements: • 3-5 years of proven experience in digital marketing with a strong focus on product marketing. • Demonstrable experience in developing and executing successful digital marketing campaigns across multiple channels (SEM, Social, Email, Display). • Solid understanding of the product development lifecycle and go-to-market strategies. • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot). • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. • Experience with SEO/SEM tools and best practices. • Excellent written and verbal communication skills, with a keen eye for detail. • Ability to work independently and collaboratively in a fast-paced environment. • Strong project management and organizational skills.

Description Job Description We are looking for a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. The ideal candidate will be responsible for building responsive email templates and landing pages while leveraging marketing automation tools to support campaign workflows. If you’re passionate about combining technical expertise with marketing execution, we’d love to hear from you. Skills Key Skills Proficiency in HTML5, CSS3, Bootstrap, and jQuery. Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. Strong understanding of responsive email design and landing page development. Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. Excellent oral and written communication skills. Front-end development exposure including AJAX, Flash Script, and JavaScript frameworks (preferred). Strong troubleshooting and stakeholder collaboration skills. Understanding of email marketing best practices and deliverability. Responsibilities Roles and Responsibilities Develop responsive email templates and optimize landing pages following industry best practices. Use marketing automation tool APIs to customize forms, landing pages, and campaign components. Configure and execute campaign workflows using tools like Marketo. Conduct quality assurance tests across devices and platforms using tools like Litmus or EmailOnAcid. Collaborate with creative and marketing teams to brainstorm campaign concepts. Consult internal stakeholders and clients on front-end development best practices. Troubleshoot technical issues and ensure timely resolution. Suggest improvements to clients’ digital assets aligned with business objectives. Maintain and manage project data in project management systems. Participate in creative team meetings and contribute to innovation and strategy. Stay current with industry trends in email marketing and automation. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Description Job Description We are looking for a skilled Marketing Automation Specialist with hands-on experience in Marketo to support our marketing operations. This role involves executing high-performing email campaigns, managing Marketo assets, and maintaining data integrity. The ideal candidate should have a strong understanding of marketing automation workflows and lead management practices. If you are passionate about campaign optimization and marketing operations, we’d love to connect. Skills Key Skills 3–5 years of experience working with Marketo. Proficient in building and deploying email campaigns, nurture flows, and lead scoring models. Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo. Knowledge of CRM integration and sync-related troubleshooting. Understanding of marketing data hygiene, list management, segmentation, and campaign reporting. Ability to define and support lead lifecycle processes, including MQLs and lead routing rules. Familiarity with A/B testing methodologies and campaign performance optimization. Good communication and stakeholder management skills. Attention to detail with the ability to maintain a clean and scalable Marketo instance. Responsibilities Roles and Responsibilities Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo. Create and manage Marketo assets, including landing pages, forms, and workflows. Optimize campaign performance through A/B testing, data analysis, and reporting. Maintain accurate data through segmentation, list hygiene, and CRM sync checks. Implement and document scalable campaign processes and consistent naming conventions. Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models. Monitor and improve email deliverability, bounce rates, and overall campaign health. Troubleshoot issues with campaign execution, integrations, or sync errors. Ensure ongoing Marketo instance hygiene and governance. Act as the primary point of contact for client stakeholders regarding campaign execution. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Description Job Description We’re looking for an experienced Senior/Lead Marketing Automation Specialist with deep expertise in Marketo to lead strategic automation initiatives, set up or migrate instances, and drive campaign performance at scale. The ideal candidate should be well-versed in lead lifecycle strategy, campaign optimization, and marketing data governance. If you’re someone who succeeds in a fast-paced environment and can advise both clients and internal stakeholders on best practices, we’d love to hear from you. Skills Key Skills 5–8 years of hands-on experience with Marketo. Strong experience in Marketo instance setup or migration. Proven ability to define and execute lead lifecycle strategies: scoring, routing, nurturing. Proficient in creating scalable campaign frameworks and reusable global templates. In-depth knowledge of segmentation, personalization, and engagement optimization. Experience in managing email deliverability, A/B testing, and performance analytics. Familiarity with data governance, privacy compliance, and deliverability standards. Strong documentation and process implementation skills. Ability to lead client calls, discovery sessions, and training workshops. Insight into AI trends and integration opportunities within marketing automation. Responsibilities Roles and Responsibilities Lead the setup or migration of Marketo instances from other platforms. Design and implement scalable lead lifecycle frameworks (scoring, routing, nurturing). Build reusable campaign templates and structures for enterprise-wide use. Manage end-to-end strategy and execution of global Marketo campaigns. Monitor and improve campaign performance using A/B testing and analytics. Enhance audience segmentation, personalization, and engagement strategies. Maintain optimal Marketo instance health: folder structure, asset hygiene, field management. Ensure data compliance, deliverability best practices, and privacy standards. Create and maintain SOPs, documentation, and naming conventions for internal teams. Conduct platform audits, develop automation roadmaps, and suggest enhancements. Guide AI feature adoption within Marketo and integrated tools. Act as a trusted consultant for internal and client stakeholders. Drive enablement sessions, training, and ongoing support to ensure platform success. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Marketing Platform Auto Analyst Qualifications: BTech/MCA/BCA Years of Experience: 3 to 5 years Language - Ability: English(International) - Advanced About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable. Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also required. Experience with campaign creation and ability to build campaign on different automation platforms as per client’s BRD document. Understanding of offers, collaterals, segment, and collateral mapping concepts. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Risk & Issue management Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Execution experience in database marketing, experience working in high pressure environments. 2 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client Bachelor s degree in computer science, Computer Engineering, Computer Information Systems will be preferred Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics Understanding of marketing operations, processes, business requirements Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects Strong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign Classic Knowledge of HTML and CSS, JavaScript Understanding of email, social, mobile and display best practice Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work

Overview Build The Future At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill India’s Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media.The person will work closely with the product manager(s), members of the content team, marketing agencies, designers and our author/affiliates ecosystem. This is an individual contributor position.This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing? Digital Demand Generation Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. Performance Marketing & Paid Media Optimization Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. Demand Generation Via Organic & Social Media Channels Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. Data Analytics Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. What you need to be considered? 2-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals. Education & Certifications MBA with specialization in marketing, digital marketing, advertising or related field Certifications on Google Ads, Meta Ads, or growth hacking are a plus. Why work for us? At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts contribute to the lives of millions. There has never been a better time to join McGraw Hill. In our culture of curiosity and innovation, you will be able to own your growth and develop as we do. The work you do at McGraw Hill will be work those matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. If you are curious, open to new ideas and ready to make a difference, we want to talk to you. We have a collective passion for the work we do and a curiosity to find new solutions. If you share our determination, together we will drive learning forward. Here’s what we offer: At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions. McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 49062

Qualys (QLYS) is a cybersecurity company headquartered in the USA and is currently seeking a Marketing Operations Manager to join the Marketing team in Pune, India. As a Marketing Operations Manager at Qualys, you will work closely with marketing leadership to identify key performance indicators (KPIs) that drive business growth. You will be responsible for developing automated reporting mechanisms and on-demand dashboards to track these KPIs effectively. One of your primary responsibilities will be to enhance data fluency within the marketing organization by creating standardized metrics, intuitive dashboards, and generating valuable business insights based on Salesforce data. You will also be involved in developing, optimizing, and maintaining dashboards using Salesforce and Tableau, focusing on user experience, interactivity, and dynamism. In addition, you will play a crucial role in driving the marketing database strategy by analyzing data gaps and contact acquisition strategies. Your oversight will ensure the accuracy, completeness, and timeliness of marketing data. You will also lead key monthly and quarterly processes such as business reviews and other essential reports. Collaboration is key in this role, as you will partner with other teams including Business Applications, Sales Operations, and Finance on cross-functional projects. The ideal candidate for this position should have over 10 years of experience in data engineering, business intelligence, or analytics. It is essential to have a deep understanding of Salesforce.com from a marketing perspective and familiarity with common enterprise Martech tools such as Bizible, Marketo, and Salesforce. Moreover, a minimum of 2 years of work experience with BI tools like Tableau or PowerBI is required. We are looking for a high-energy self-starter with a passion for data who thrives in a fast-paced and rapidly changing environment. Your proactive approach to driving process improvements and your commitment to a metrics-driven, continuous improvement mindset will be highly valued in this role.,

As a Digital Marketing Developer at ProjectTree, a prominent software development company with offices in Surat and Ahmedabad, you will play a crucial role in creating, managing, and optimizing digital marketing campaigns across diverse channels to enhance traffic and boost conversion rates. Your responsibilities will include planning, executing, and refining digital marketing campaigns on platforms like email, social media, PPC, and SEO. Collaboration with cross-functional teams to address complex business challenges, development of landing pages and digital assets aligned with campaign objectives, and tracking and reporting campaign performance metrics for continuous improvement are key aspects of this role. Additionally, staying abreast of the latest trends and best practices in digital marketing is essential. The ideal candidate should possess at least 1 year of experience in Digital Marketing Services development, a solid grasp of digital marketing principles and best practices, and proficiency in creating, managing, and optimizing campaigns across various channels. Familiarity with tools like Google Analytics, Google AdWords, and Facebook Ads Manager, as well as experience with CMS platforms such as WordPress or Drupal, is crucial. Strong analytical and problem-solving skills, effective written and verbal communication abilities, and a proactive approach to learning are desired qualities. Preferred qualifications include experience with marketing automation platforms like HubSpot or Marketo, familiarity with CRM platforms such as Salesforce, and an understanding of SEO best practices for content optimization. If you meet the specified qualifications and are enthusiastic about this opportunity, we encourage you to submit your resume and a cover letter. We are excited to hear from you and discuss the potential of you joining our team at ProjectTree!,

*Job Title:* AI & Social Media Marketing Staff (with Photography Expertise) *Job Summary:* We are seeking a highly skilled and versatile staff member with expertise in Artificial Intelligence (AI), Social Media Marketing, and Photography. As a key member of our team, you will leverage AI insights to inform marketing strategies, create engaging social media content, and capture high-quality visuals using your photography skills. This role requires a unique blend of technical, creative, and analytical abilities, and we are looking for someone who can effectively balance these demands to drive our marketing efforts forward. *Key Responsibilities:* AI & Data Analysis 1. *Apply AI Tools and Techniques:* Utilize AI tools and techniques to analyze data and inform marketing decisions. This includes working with machine learning algorithms, natural language processing, and predictive analytics to gain insights into customer behavior and market trends. 2. *Stay Updated on AI Trends:* Continuously update your knowledge on the latest AI trends and applications in marketing. This involves attending workshops, webinars, and conferences, as well as reading industry publications to stay ahead of the curve. 3. *Data-Driven Decision Making:* Use data analytics to measure the effectiveness of marketing campaigns and provide recommendations for improvement. This includes analyzing metrics such as engagement rates, conversion rates, and return on investment (ROI). Social Media Marketing 1. *Develop Social Media Strategies:* Create and implement comprehensive social media strategies that align with our brand's goals and objectives. This includes identifying target audiences, developing content calendars, and managing social media campaigns. 2. *Content Creation:* Develop engaging content for social media platforms, including text, images, videos, and live streams. This involves understanding our brand's tone and voice, as well as staying up-to-date with the latest social media trends and best practices. 3. *Social Media Management:* Manage our social media presence across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. This involves responding to comments and messages, monitoring analytics, and adjusting our strategy based on performance data. 4. *Campaign Management:* Plan and execute social media campaigns that drive engagement, conversions, and brand awareness. This includes working with cross-functional teams to develop campaign concepts, creating content, and managing budgets. Photography 1. *Capture High-Quality Visuals:* Use your photography skills to capture high-quality photos and videos for social media and marketing campaigns. This involves understanding lighting, composition, and editing techniques to produce visually appealing content. 2. *Visual Content Creation:* Develop visual content that aligns with our brand's messaging and aesthetic. This includes working with graphic designers, art directors, and other creatives to develop cohesive visual campaigns. 3. *Equipment and Editing:* Utilize personal camera equipment and editing software to produce high-quality visuals. This involves staying up-to-date with the latest camera technology and editing software, as well as understanding best practices for editing and retouching images. Web Knowledge 1. *Web Development and Design:* Familiarity with web development and design principles is a plus. This includes understanding HTML, CSS, JavaScript, and other web development technologies. 2. *Optimize Visual Content:* Optimize visual content for web platforms, including social media, websites, and blogs. This involves understanding how to compress images, use alt tags, and optimize image file names for search engine optimization (SEO). *Requirements:* - *AI and Data Analysis:* Strong knowledge of AI and its applications in marketing, including machine learning, natural language processing, and predictive analytics. - *Social Media Marketing:* Proven experience in social media marketing and content creation, including developing social media strategies, creating engaging content, and managing social media campaigns. - *Photography:* Excellent photography skills with attention to detail and composition, including understanding lighting, editing techniques, and visual storytelling. - *Web Knowledge:* Familiarity with web development and design principles, including HTML, CSS, JavaScript, and other web development technologies. - *Analytical and Problem-Solving Skills:* Strong analytical and problem-solving skills, including the ability to analyze data, identify trends, and provide recommendations for improvement. - *Communication and Collaboration:* Excellent communication and collaboration skills, including the ability to work effectively with cross-functional teams, including marketing, sales, and product development. *Nice to Have:* - *Certification in AI, Marketing, or Photography:* Certification in AI, marketing, or photography is a plus, including certifications such as Google Analytics, HubSpot, or Adobe Certified Expert. - *Experience with AI-Powered Marketing Tools:* Experience with AI-powered marketing tools and platforms, including tools such as Marketo, Pardot, or Salesforce. - *Knowledge of Graphic Design:* Knowledge of graphic design principles and software, including Adobe Creative Suite, is a plus. *What We Offer:* - *Competitive Salary and Benefits:* Competitive salary and benefits package, including health insurance, retirement plan, and paid time off. - *Opportunity to Work with a Dynamic Team:* Opportunity to work with a dynamic team and contribute to innovative projects, including social media campaigns, marketing initiatives, and product launches. -

As a key member of our team, you will play a central role in unifying and operationalizing marketing efforts across the HCLTech IT Infrastructure Services portfolio. Your responsibilities will include aligning internal stakeholders, presales, business marketing leads, and external platforms to ensure consistent narratives and impactful campaigns. In addition to driving strategic programs, you will lead the adoption of Martech within the marketing team, ensuring the effective use of HCLTech's marketing automation, ABM, and analytics tools. Your main responsibilities will involve leading centralized, cross-unit marketing programs to build a unified HCLTech IT Infrastructure Services brand and narrative. You will be tasked with owning and enhancing key marketing assets such as decks, case study repositories, campaign templates, and web pages. Collaborating with marketing leads and corporate teams, you will develop and execute integrated campaigns to support the overall marketing strategy. In the realm of Account-Based Marketing (ABM), you will design and execute personalized campaigns across key global accounts. Working closely with sales and delivery teams, you will craft account strategies based on customer insights and data, utilizing digital tools to track engagement throughout the buyer journey. Your role will also encompass managing marketing operations, including campaign planning, governance, budgeting, reporting, and compliance. Partnering with digital, web, and automation teams, you will drive the adoption of Martech tools within the marketing team, ensuring seamless integration and effective utilization of tools such as campaign automation, dashboards, and CRM integration. Collaboration with Presales will be essential to align marketing activities with bid strategies and major pursuits, while also maintaining and governing the IT Infrastructure Services section on HCLTech.com. In terms of content, PR, and thought leadership, you will develop strategies for internal and external campaigns across various channels. Collaboration with corporate communications will be crucial to enhancing brand visibility through media, events, and analyst interactions. You will be responsible for tracking and reporting on campaign performance, lead progression, and pipeline contribution. Delivering quarterly performance updates and leadership communication will be part of your routine tasks. Additionally, you will manage internal platforms and enable consistent communication to stakeholders. Leading sales and marketing enablement initiatives, you will provide updated content, decks, and campaign kits, promoting the effective use of Martech tools through training, process integration, and sharing best practices. To excel in this role, you should ideally have 8-12 years of B2B marketing experience, preferably in technology services or enterprise IT. A strong understanding of marketing operations, campaign execution, and ABM is essential, along with experience using Martech platforms such as Salesforce, Eloqua/Marketo, Demandbase/6sense, and analytics tools. Your ability to align stakeholders across various departments, coupled with excellent communication, project management, and analytical skills, will be key to your success. Experience in global, matrixed organizations is highly valued. Additionally, having an MBA or advanced degree in Marketing, Communications, or Technology is a plus. Experience in rolling out and governing marketing technology, as well as a background in content marketing, PR, or digital enablement, would also be beneficial.,

Company Description CreateBytes is a multifaceted studio offering design, marketing, tech, product, and application development solutions. Our aim is to build innovative products and services for our clients that can serve as platforms for further service provision. We consistently prioritize using our clients' ideas as a research ground to deliver cutting-edge solutions. Our vision is to become a one-stop tech solution for all industrial fields, reflecting our clients' personalities in our work. Role Description Position: Growth Marketing Lead Location: Gurgaon, Onsite Experience: 5-8 Years in B2B Technology Marketing CORE RESPONSIBILITIES Performance Marketing & Paid Acquisition Google Ads Campaign Management : Oversee monthly advertising spend across Search, Display, and YouTube campaigns Target high-intent keywords Maintain target cost-per-acquisition per qualified lead Achieve minimum 4:1 return on advertising spend across all campaigns LinkedIn Advertising Optimization : Target decision-makers including CTOs, founders, and product managers at growth-stage companies Conduct systematic A/B testing of creative assets, audience segments, and bidding strategies Generate sales-qualified leads monthly through LinkedIn advertising Prioritize lead quality metrics over volume-based KPIs Cross-Platform Retargeting Implementation : Deploy comprehensive pixel tracking across all customer touchpoints Develop lookalike audiences based on highest-value client profiles Create multi-stage retargeting funnels with target conversion rates exceeding 30% Content Marketing & Brand Building LinkedIn Strategy Management: Oversee both company page and executive personal branding initiatives Maintain engagement rate across all published content Generate qualified leads monthly through LinkedIn channel optimization Multi-Platform Content Development: Instagram: Manage posts and stories weekly, emphasizing visual storytelling and behind-the-scenes content Twitter: Execute daily thread strategies, real-time engagement, and industry conversation leadership YouTube: Coordinate monthly case study videos, executive interviews, and technical educational content Blog: Publish 2-3 SEO-optimized articles weekly Content Systems and Process Development: Establish content calendar with 90-day advance planning capabilities Create standardized content frameworks and templates for consistent brand messaging Implement client success story documentation and case study development processes Position executive leadership as thought leaders in AI-powered development sector SEO & Organic Growth Strategy Technical SEO Implementation : Execute comprehensive website audits and optimization initiatives Improve Core Web Vitals scores and overall page speed performance Implement schema markup for enhanced search engine result page visibility Achieve top 3 search rankings for 50+ relevant industry keywords within 12 months Content SEO Strategy Development : Conduct keyword research using enterprise SEO platforms (SEMrush/Ahrefs) for strategic content planning Develop topic cluster architecture around core service offerings Build high-authority backlink profiles through guest posting and strategic partnerships Target featured snippet opportunities for high-intent search queries Lead Generation & Conversion Optimization Lead Generation Systems Development : Generate qualified leads monthly across all marketing channels Maintain 15% or higher lead-to-opportunity conversion rate Build automated lead scoring and nurturing sequence workflows Implement multi-touch attribution modeling for accurate ROI tracking Conversion Rate Optimization : Execute systematic A/B testing of landing pages, forms, and call-to-action elements Implement live chat and chatbot solutions for immediate lead capture Develop downloadable resources and lead magnets for top-of-funnel engagement Marketing Analytics & Performance Reporting Performance Tracking and Analysis : Deliver comprehensive weekly reporting on all key performance indicators with actionable insights Conduct monthly cohort analysis and customer acquisition cost optimization Perform quarterly strategic reviews with data-driven growth recommendations Maintain real-time dashboard monitoring of critical business metrics Data-Driven Decision Making : Utilize Google Analytics, LinkedIn Analytics, and Facebook Analytics for strategic insights Implement comprehensive UTM tracking systems for all marketing campaigns Develop customer journey mapping and attribution models Conduct ROI analysis for all marketing investments and budget allocation Essential Skills Marketing Automation Platforms : HubSpot, Mailchimp, or Marketo implementation and management experience Analytics and Measurement : Google Analytics 4, Google Tag Manager, Google Search Console proficiency Advertising Platform Management : Google Ads (certified), LinkedIn Campaign Manager, Facebook Ads Manager SEO and Research Tools : SEMrush, Ahrefs, or equivalent enterprise SEO platform experience Design and Creative Tools : Canva Pro, Adobe Creative Suite basics, or Figma proficiency Social Media Management : Buffer, Hootsuite, or Sprout Social platform experience CRM Integration : Salesforce, HubSpot, or Pipedrive integration and management Video Content Creation : Basic video editing capabilities for social media content production CANDIDATE REQUIREMENTSProfessional Background 5-8 years progressive experience in B2B technology marketing or digital agency environments Demonstrated track record of achieving 5x or greater growth in previous marketing roles Startup experience preferred, ideally with Series A-C stage technology companies Agency background with understanding of client services business models Technical product marketing experience with SaaS platforms or development services Required Core Competencies Content Creation : Exceptional writing abilities with basic design and visual content creation skills Data Analysis : Advanced proficiency with spreadsheets, analytics platforms, and performance reporting Project Management : Proven ability to manage multiple concurrent campaigns and initiatives Client Relationship Management : Experience developing client testimonials and comprehensive case studies Video and Multimedia : Comfort with on-camera appearances and multimedia content creation

Hi Everyone, We are excited to announce a job opportunity at IRIS KPO Resourcing India Pvt Ltd for the position of Marketing Operations Associate (Marketo Certified). Candidate must have Marketo Expert Certificate. Location: Nungambakkam, Chennai Shift: UK Shift (2 PM 11 PM) Work Days: Monday to Friday We are seeking skilled and detail-oriented professionals with 2-5 years of experience Marketing Automation with Marketo. Salary: Best in the industry Web Link : https://www.iris.co.uk/ LinkedIN : https://www.linkedin.com/company/iris-outsourcing-and-global-product-development-centre/posts/?feedView=all Key Responsibilities: Advising the sector marketing team on the best approach to structure, build and implement campaigns, from initial design through to reporting campaigns outcomes - Building and executing campaigns in Marketo, including segmentation, testing and deployment, and continually evaluating these for improvements - Ensure campaigns are built in the right area of Marketo and that all relevant tags, scoring etc is applied - Quality assurance checks on marketing campaigns & programs. - Work with the internal teams to define KPIs and ensure alignment with our reporting structure - Understand and evaluate campaign metrics and distribute campaign performance to the marketing team - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth - Create recommendations to improve campaigns continuously - Serve as technical support for all Marketo and campaign issues - Contribute to Marketo best practice adding to the teams knowledge share Requirements: Experience: 2 - 5 years in Marketing Operations Education: Any Degree Skills: Strong verbal and written communication skills Software Expertise : Adobe Marketo (Certified) Willingness to work from the Chennai office (Nungambakkam) - Hybrid 2 Days a week working from office. Comfortable with UK Shift timing (2 PM 11 PM) Female candidates provided with one-way (drop) cab facility If you're passionate about Marketing automation excellence and looking to grow in a dynamic international environment, Share your resumes to sivaarun.m@iriskpo.in

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. DisciplineBrand & Marketing Role TypeMarketing Automation The opportunity We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your key responsibilities Tactical execution of Marketing Automation campaigns with varying complexities and sizes Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data Support process improvements and educate users on campaign best practices Standardization and documentation of technical processes using our internal systems Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY Work towards organizational objectives along with stakeholders’ project Skills and attributes for success Analytical thinking Data-Driven Decision Making Audience Segmentations and targeting Stakeholder management Troubleshooting Familiarity with Agile planning and Agile project management skills To qualify for the role, you must have Any university degree or college diploma in Digital Marketing or a related field. Understanding of Digital Marketing eco-system and marketing automation Experience in Marketing Automation campaign configuration Min. 5 years of experience, and min. 3 years with Marketo Ability to translate business needs into technical solutions in MA platform. Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Ideally, you’ll also have Strong interest in data management and analytics Storytelling and consulting skills Attention to detail Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines. Having Marketo Engage Expert certification is plus Technologies and Tools Marketo or any other Marketing Automation platform Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc Microsoft Office SharePoint Working knowledge of HTML, CSS, and scripting What we look for Marketing Automation acumen Strong team contributor Ready to learn and adapt Problem solving skills Stakeholder management Effective communication What we offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Marketing Automation Associate The opportunity We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. Your key responsibilities Build and execute Marketing Automation campaigns with varying complexities and sizes. Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution. Work with BMC Products support team to have new contacts added to Marketo system Regular reporting to key stakeholders on the performance of marketing automation campaigns Provide project support to team members throughout the various stages of the project, including testing Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY. Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements. Skills and attributes for success Experience with marketing automation platform preferably in Adobe Marketo Engage Effective problem solving Analytics and Insight tracking of automated marketing program performance Familiarity with Agile planning and Agile project management skills Proficient communication, verbally or writer and storytelling to conceptualize solutions and comfortably present to internal Basic knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint To qualify for the role, you must have A university degree or college diploma in Digital Marketing or a related field. Min. 1 year of experience with Marketo Experience in Marketing Automation campaign configuration Ability to review processes and make suggestions for automation. Ability to translate business needs into technical solutions in MA platform. Ideally, you’ll also have Strong interest in data management and analytics Analytics and basic consulting skill Attention to detail Having Adobe Marketo Engage Expert certification is plus Technologies and Tools Adobe Marketo Engage or related marketing automation tool experience Working knowledge of HTML, CSS, and scripting Microsoft Office suite, especially Excel and Microsoft SharePoint Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront What we look for Stakeholder management Effective Communications Adaptability and learning acumen Marketing automation accumen What we offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. (Example) Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… As a part of the AI, Martech, and Personalization team, you’ll act as a bridge between marketing, data, and development teams. You’ll play a part in our mission to drive measurable business outcomes through enhanced customer engagement and loyalty by enabling segmentation, automation, and dynamic personalization.. This is your chance to be a vital part of an innovative, fast-moving team where your ideas and technical expertise drive success. The Business Analyst works to connect platform capabilities and data to marketing use cases. As a data-driven team member, you’ll work closely with data, development, analytics, AI, marketing, and other partners to build, implement, and maintain solutions to support personalized journeys and experiences. You’ll be working on identity resolution, real-time events, and data flows, working with cross-functional teams to ensure real-time behaviors and data needed to power campaigns is available and high-quality. You’ll have an in-depth functional understanding of customer data platforms (CDPs) and marketing automation platforms and a strong understanding of digital marketing. Additionally, you’ll be working hands-on to configure the platforms, support complex campaigns, and enable new functionality. As Martech & Personalization Specialist, you’ll be expected to create technical documentation, translate business needs into technical user stories for development, and manage and assist with UAT. You’ll also be expected to enter and manage trouble tickets, and assist with monitoring data flows. The ideal candidate is proficient in technical problem-solving but also has a business-oriented vision. You understand how operational roles solve everyday business needs. Responsibilities Include Working with internal teams to understand business requirements for personalization and segmentation use cases, then translating them into technical specification documentation and writing technical user stories for development teams. Collaborating closely with cross-functional teams, including Analytics, AI&D, Business Intelligence, and Enterprise Architecture, to identify and document data requirements and implement effective and compliant data collection strategies like tagging, streaming, or batch delivery. Documenting architecture, data flows, processes, and configurations across the tech stack. Maintaining a data dictionary for marketing automation platform and CDP. Assisting with CDP and marketing automation platform configuration to capture, integrate, manage, and activate customer data for marketing campaigns. Participating in User Acceptance Testing (UAT) for personalization use cases and other activities. Actively monitoring and troubleshooting data collection, data pipelines, and connector issues across the tech stack, ensuring the integrity and reliability for data delivery. Entering and managing trouble tickets for platform performance or data collection issues across the entire stack with internal and external support teams. Communicating project status, timelines, deliverables, and roadblocks to partners and team members. Testing and enabling AI and Machine Learning features, built by internal teams or embedded within the platforms, to evolve platform capabilities. Partnering with internal SMEs to create, document, and maintain data governance practices, ensuring data quality, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA). Contributing to standards and best practices, fostering consistency and efficiency. Providing training and support to internal stakeholders. Providing recommendations for business process redesign and best practices; creating documentation as needed. Establishing strong relationships with internal stakeholders and partners Stay up to date with industry trends, best practices, and emerging technologies related to customer data management and personalization. You’ll Need To Have Bachelor’s degree in digital marketing, marketing, or a related field. 4 or more years of relevant work experience. Hands-on experience working with customer data platforms (like Adobe Experience Platform), marketing automation platforms (like Marketo or Eloqua), or decisioning engines like Pega CDH.. 4 or more years experience with digital marketing. Ability to work in a fast-paced, dynamic, customer and team-oriented work environment. Strong problem-solving skills and the ability to make data-driven decisions. Great communication skills, you can translate business needs to technical teams and visa versa. Even Better If You Have Experience with data architecture and customer data modeling. Experience with Pega CDH, Adobe Experience Platform B2B RTCDP, Marketo Engage, Adobe Journey Optimizer, Adobe Target, and Adobe Launch. Extensive experience working with APIs (REST, webhooks, SOAP, etc.) Significant experience working with large datasets and working with query languages such as SQL Understanding of SDK implementations. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. #VBGDXP Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.