1356 Marketo Jobs - Page 10

Job Description We are looking for a driven and detail-oriented Associate Manager – Services Marketing to support demand generation and brand visibility for our IT services business. In this role, you will create and manage integrated campaigns, build compelling content, and work closely with sales, delivery, and product teams to generate qualified leads and ensure consistent messaging across all marketing channels. If you’re experienced in B2B services marketing and passionate about driving measurable outcomes through digital and content-led strategies, this role is for you. Key Skills Proven experience in B2B service marketing, preferably in IT or SaaS domains. Strong understanding of lead and demand generation frameworks. Hands-on experience in digital marketing channels including email, SEO, paid media, and social. Ability to create high-quality content—blogs, whitepapers, landing pages, case studies. Proficiency in tools like HubSpot, Salesforce, Marketo, or similar marketing automation platforms. Strong grasp of performance marketing and metrics-driven decision-making. Project management capabilities and ability to handle multiple campaigns. Effective communication and collaboration skills for working across teams. Familiarity with digital tools such as Google Analytics, LinkedIn Ads, and SEMrush. Roles and Responsibilities Plan and execute integrated marketing campaigns for IT service lines. Create go-to-market strategies for new offerings and service enhancements. Develop content assets tailored to various stages of the B2B buyer journey. Manage lead generation initiatives across digital, email, social, and paid channels. Collaborate with sales and delivery teams to align on messaging and target audience. Monitor campaign performance and optimize for quality leads and conversions. Support event participation, webinars, and digital campaigns. Conduct competitor research and market analysis to inform strategy. Mentor junior team members and contribute to internal knowledge sharing.

Job Description We are looking for a seasoned B2B digital marketer to lead demand generation and content strategy for our digital marketing services. In this role, you will drive qualified leads, build impactful campaigns, and create high-converting content tailored to a global B2B audience. The ideal candidate brings a strong mix of hands-on execution and strategic planning, with deep knowledge of SEO, paid media, and analytics. If you’re passionate about growth marketing, content strategy, and driving business results, we’d love to hear from you. Key Skills Proven experience in creating and executing lead and demand generation campaigns for B2B digital marketing services. Strong knowledge of digital marketing channels, including SEO, SEM, PPC, email, social media, and analytics. Excellent content execution skills—blogs, whitepapers, case studies, landing pages, and newsletters. Hands-on experience with marketing automation and CRM platforms like HubSpot, Marketo, or Salesforce. Proficient in analyzing campaign performance, optimizing for ROI, and making data-driven decisions. Familiarity with tools like Google Analytics, Google Ads, SEMrush, and LinkedIn Ads. Strong project management and multitasking capabilities in a fast-paced environment. Excellent communication and stakeholder management skills. Experience working closely with sales, product, and service delivery teams to ensure campaign alignment. Leadership qualities to mentor junior team members and foster collaboration. Roles and Responsibilities Lead the planning and execution of full-funnel digital marketing campaigns to generate qualified leads. Own content strategy across key stages of the buyer journey, awareness, consideration, and decision. Manage paid campaigns across search, social, and other digital channels, with a focus on performance. Collaborate with internal teams to align messaging, campaign objectives, and market positioning. Monitor, measure, and report on campaign performance, and continuously optimize for better outcomes. Conduct competitive analysis and market research to inform strategy and content planning. Stay on top of digital marketing trends, tools, and best practices to drive innovation. Ensure timely delivery and high-quality execution across all marketing initiatives. Contribute to internal process improvements and knowledge sharing within the marketing team.

What you´ll do Service Cloud & Enquiry Management: Oversee the end-to-end Enquiry Management process, ensuring inquiries are handled efficiently and providing excellent customer service. Manage the Service Cloud system to ensure customer inquiries are tracked, resolved, and fed back into the CRM and VOC systems to improve future experiences. Work with cross-functional teams to ensure smooth integration between CRM, Service Cloud, and other customer experience tools. CRM Strategy & Execution: Develop and execute a comprehensive B2B CRM strategy for India, aligned with business objectives such as lead engagement, customer retention, repeat purchases, and improved funnel velocity. Oversee the B2B CRM campaign calendar, collaborating with internal stakeholders and agencies to ensure efficient and impactful campaign execution. Lead the future deployment of CRM strategies and campaigns across other IMEA countries, ensuring consistency and adapting to regional needs. VOC Program Management: Lead the Voice of the Customer (VOC) program in aliment with global VOC team, gathering customer feedback, analyzing trends, and identifying opportunities for improvement. Conduct VOC sessions with local SBUs in India to share insights and findings, facilitating conversations on customer pain points and expectations. Work with the Global Customer Experience team to ensure alignment of VOC activities across regions, sharing key insights and contributing to broader customer experience strategies. Although the role does not own improvement areas, you will play a key role in facilitating feedback sessions and ensuring actionable insights are shared with relevant teams. Marketing Automation & Campaign Management: Use Marketo and other marketing automation tools to create, execute, and optimize lead nurturing campaigns that drive customer engagement and conversion. Ensure the seamless integration of CRM, automation, and VOC data to drive personalized and effective campaigns across all customer touchpoints. Continuously test and optimize campaigns to improve lead qualification, engagement, and ROI. Operations Management in India: Lead and manage CRM and VOC operations in India, ensuring that all campaigns, processes, and tools are aligned with Henkel’s regional and global standards. Oversee daily operations, ensuring optimal performance of CRM campaigns, lead management, enquiry handling, and VOC initiatives within India. Cross-Functional Collaboration: Align with local SBUs and the Global Customer Experience team to ensure consistent execution of CRM and VOC strategies across regions. Work closely with internal teams (Marketing, Sales, Customer Service, Product Divisions, eCommerce, Tech) and external agencies to ensure seamless campaign execution and alignment on business objectives. Agency and Stakeholder Management: Manage relationships with external agencies, ensuring timely delivery and high-quality execution of CRM campaigns and VOC reporting. Lead cross-functional teams to ensure alignment on objectives, tracking, and performance measurement. Customer Segmentation & Insights: Develop and implement advanced customer segmentation strategies that leverage VOC insights, CRM data, and market trends to create personalized campaigns. Use data-driven insights to continuously refine customer journeys, optimize lead conversion, and improve overall campaign effectiveness. What makes you a good fit Minimum 5 years of experience in digital transformation and customer experience, preferably in the B2B or manufacturing sector. Hands-on experience with Salesforce Service Cloud, enquiry management systems, and CRM platforms. Proficient in marketing automation tools (Marketo, Adobe, Salesforce). Proven ability to lead VOC programs, analyse feedback, and present strategic insights. Strong background in B2B marketing, with experience influencing both tech and business stakeholders. Excellent project management and agency handling capabilities. Demonstrated experience in multi-country roles with adaptability to regional market needs. Strong communication and presentation skills for engagement with senior leadership. Experience leading teams and driving cross-functional marketing programs. Self-motivated with strong multi-tasking, budget management, and timeline adherence. Some perks of joining Henkel Diverse national and international growth opportunities Globally wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Best-in-class Group Medical Insurance policy covering employee, spouse and up to 2 children Competitive accident and term life policies for up to 3 times annual gross salary Progressive OPD policy of INR 30,000 for employee, spouse and up to 2 children At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets. JOB ID: 25083361 Job Locations: India, Maharashtra, Navi Mumbai Contact information for application-related questions: talent.acquisition@henkel.com Please do not use this email address for sending your application or CV. . Applications sent via e-mail will not be accepted. Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application Job-Center: If you have an application already

Description Job Description We are looking for a seasoned B2B digital marketer to lead demand generation and content strategy for our digital marketing services. In this role, you will drive qualified leads, build impactful campaigns, and create high-converting content tailored to a global B2B audience. The ideal candidate brings a strong mix of hands-on execution and strategic planning, with deep knowledge of SEO, paid media, and analytics. If you’re passionate about growth marketing, content strategy, and driving business results, we’d love to hear from you. Skills Key Skills Proven experience in creating and executing lead and demand generation campaigns for B2B digital marketing services. Strong knowledge of digital marketing channels, including SEO, SEM, PPC, email, social media, and analytics. Excellent content execution skills—blogs, whitepapers, case studies, landing pages, and newsletters. Hands-on experience with marketing automation and CRM platforms like HubSpot, Marketo, or Salesforce. Proficient in analyzing campaign performance, optimizing for ROI, and making data-driven decisions. Familiarity with tools like Google Analytics, Google Ads, SEMrush, and LinkedIn Ads. Strong project management and multitasking capabilities in a fast-paced environment. Excellent communication and stakeholder management skills. Experience working closely with sales, product, and service delivery teams to ensure campaign alignment. Leadership qualities to mentor junior team members and foster collaboration. Responsibilities Roles and Responsibilities Lead the planning and execution of full-funnel digital marketing campaigns to generate qualified leads. Own content strategy across key stages of the buyer journey, awareness, consideration, and decision. Manage paid campaigns across search, social, and other digital channels, with a focus on performance. Collaborate with internal teams to align messaging, campaign objectives, and market positioning. Monitor, measure, and report on campaign performance, and continuously optimize for better outcomes. Conduct competitive analysis and market research to inform strategy and content planning. Stay on top of digital marketing trends, tools, and best practices to drive innovation. Ensure timely delivery and high-quality execution across all marketing initiatives. Contribute to internal process improvements and knowledge sharing within the marketing team. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Description Job Description We are looking for a results-driven Marketing Manager to lead demand generation and content initiatives for our Marketing Automation Services team. This role calls for a marketer with hands-on experience in campaign strategy, lead generation, and automation tools such as Marketo. If you’re passionate about building marketing pipelines, driving MQLs, and aligning content with the B2B buyer journey, we’d love to connect with you. Skills Key Skills Proven experience in end-to-end B2B demand generation strategy. Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua. Deep understanding of B2B buyer journeys and content-led lead nurturing. Hands-on experience in setting up automated workflows, segmentation, and A/B testing. Ability to create compelling content across formats (blogs, landing pages, whitepapers, etc.). Familiarity with campaign analytics, lead scoring, and performance tracking. Strong communication and collaboration skills across teams. Knowledge of SEO, SEM, and paid digital channels (preferred). Experience in marketing IT or SaaS solutions to a global audience (preferred). Ability to manage and mentor junior marketers while meeting tight deadlines. Responsibilities Roles and Responsibilities Develop and execute multi-channel marketing campaigns to drive pipeline growth. Design and implement automated lead-nurturing workflows to improve conversion rates. Align marketing initiatives with sales and product teams for better lead handoff and MQL quality. Drive content marketing efforts across key buyer journey stages. Analyze and report campaign performance, optimize for ROI, and engagement. Lead A/B testing and audience segmentation to improve personalization and targeting. Keep up with marketing trends, automation best practices, and competitor insights. Share marketing automation knowledge across teams and lead by example. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Description Job Description We are looking for a driven and detail-oriented Associate Manager – Services Marketing to support demand generation and brand visibility for our IT services business. In this role, you will create and manage integrated campaigns, build compelling content, and work closely with sales, delivery, and product teams to generate qualified leads and ensure consistent messaging across all marketing channels. If you’re experienced in B2B services marketing and passionate about driving measurable outcomes through digital and content-led strategies, this role is for you. Skills Key Skills Proven experience in B2B service marketing, preferably in IT or SaaS domains. Strong understanding of lead and demand generation frameworks. Hands-on experience in digital marketing channels including email, SEO, paid media, and social. Ability to create high-quality content—blogs, whitepapers, landing pages, case studies. Proficiency in tools like HubSpot, Salesforce, Marketo, or similar marketing automation platforms. Strong grasp of performance marketing and metrics-driven decision-making. Project management capabilities and ability to handle multiple campaigns. Effective communication and collaboration skills for working across teams. Familiarity with digital tools such as Google Analytics, LinkedIn Ads, and SEMrush. Responsibilities Roles and Responsibilities Plan and execute integrated marketing campaigns for IT service lines. Create go-to-market strategies for new offerings and service enhancements. Develop content assets tailored to various stages of the B2B buyer journey. Manage lead generation initiatives across digital, email, social, and paid channels. Collaborate with sales and delivery teams to align on messaging and target audience. Monitor campaign performance and optimize for quality leads and conversions. Support event participation, webinars, and digital campaigns. Conduct competitor research and market analysis to inform strategy. Mentor junior team members and contribute to internal knowledge sharing. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Description Job Description We are looking for a dynamic Marketing Manager to drive demand generation and content marketing for our Salesforce Services portfolio. The ideal candidate will have strong B2B marketing experience, hands-on expertise in campaign planning and execution, and a deep understanding of Salesforce Clouds. If you’re passionate about creating high-impact marketing strategies and driving measurable results, we’d love to hear from you. Skills Key Skills Proven experience in B2B lead and demand generation campaigns. In-depth knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.). Expertise in marketing automation tools such as Marketo. Ability to create compelling, high-quality content across multiple formats. Strong audience segmentation and customer journey mapping skills. Hands-on experience in campaign optimization and performance tracking. Familiarity with Salesforce tools for campaign execution and analytics. Strong communication and collaboration skills. Experience mentoring junior marketers and leading cross-functional initiatives. Understanding of data privacy compliance and marketing data hygiene. Responsibilities Roles and Responsibilities Develop and execute integrated marketing campaigns to promote Salesforce consulting and implementation services. Design marketing automation workflows for lead nurturing and conversion. Create and manage engaging content tailored to the B2B buyer journey. Collaborate with product, sales, and technical teams to align marketing efforts with business objectives. Use Salesforce tools for segmentation and personalized campaign execution. Analyze campaign data, derive insights, and implement performance improvements. Stay updated with Salesforce’s evolving offerings and industry best practices. Ensure compliance with global data privacy regulations and maintain data quality. Share best practices across the team and support in mentoring junior marketers. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Must-have skills: Adobe Real-Time CDP Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

Role & responsibilities Work on UI based platforms to set-up digital events, basis the event specifications received from requester. Self-review the output and share for review/approval. Make sure the deliverable is as per the defined quality standards. Adherence to all the required processes, checklist, and service levels. Communication with internal/external stakeholder for campaigns Flag any risks to the supervisor if needed or identified during operations. Accountability for resolving client issues and escalating to the appropriate person to the point of resolution. Must Have Skills: Working experience on Platform as a solution Quick learner and self-starter Eye for detail Analytical bent of mind and logical reasoning

About IDP IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world. Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world. Learn more at www.careers.idp.com Role purpose We are seeking a highly skilled and experienced engineering manager to join our team. In this role, you will be responsible for leading and coordinating multiple projects across diverse teams. Your primary focus will be on developing efficient processes, executing effective strategies, and ensuring the timely completion of projects. As an engineering manager, you will play a key role in researching and developing innovative products. You will also be responsible for creating project budgets and overseeing their successful execution throughout the year. Collaborating closely with various teams, you will ensure that projects are delivered on schedule and within budget, maintaining a high level of quality and adherence to organizational objectives. Key accountabilities Delight our customers by delivering prompt, professional, and thorough solutions to their IT needs consistent with the demands of our growing business. Taking an end-to-end approach to service management and following through on service delivery through technology and other related resolver teams. Monitoring the current integrated Contact Center solution via integration, application, and network dashboards. Interrogating and understanding data produced from the monitoring dashboard tools. Continual Service Improvements and recommendations based on lessons learnt through incident and problem management and system monitoring. Service now: Triage Incident Management on level 2 support, troubleshoot problem management using the ITIL framework. Work in 24/7 rotational shift and ensure incidents are triaged and resolved within the agreed SLA Support the Contact Centre System Administrator for product enhancements, implementations, unit testing, and coordination of changes to the Contact Centre cloud platforms, as required for system configuration on ACD and IVR routing rules, menus, users, agent skills, supervisors, hours of operations, teams, points of contact, dialing lists and rules, queues and other messaging, call recording services, studio scripting, and other components. Collaborate with the System Administrator, developers, and cross-functional teams across IDP’s integrated landscape Support in creating new and maintaining existing technical documentation. Liaison with third-party vendors, partners, and suppliers, including Verizon, Nice inContact, TCL, Airtel, and Genesys. Creating of monthly service level performance reports and any other reports required Relationships Internal Global Student Placement & IELTS Contact Centre teams Service Desk team System Administrator DigiTech team Student Placement Operations team Student placement Marketing team Student placement Tech & Development teams External Third-party vendors, partners and suppliers, including Verizon, Nice InContact, Connect, TCL and Airtel Required Experience Essential Requirements Bachelor’s degree or relevant professional engineering qualification with major in information technology computer science, information science, computer systems analysis, or a related field. 5 to 6 years of professional experience with minimum 3 to 4 years of experience in contact centre tech support or telephony technology. Willing to work in 24/7 rotational shift Knowledge and experience in effectively working with the ITIL framework Ability to effectively articulate technical challenges and solutions Experience in supporting customers around the globe and willing to work in shift hours Personal profile: analytical, inquisitive, service and team-oriented, friendly demeanour adopter. Desirable Requirements Previous mandatory Genesys PureCloud and optional Nice inContact experience Mandatory: Experience with complex data and/or voice networks, ISDN PRI, SIP and hosted PBX Experience in handling GSM, SBC, Edge, Network routers and voice Gateways Experience with network and application monitoring tools especially Splunk. Exposure to SAP Cloud products namely C4C and Marketo, AWS, middleware support or any CRM application Mandatory: Contact Centre network, ACD/IVR, dialler, workforce management, software or other solution operations or technical experience like Avaya Cisco etc...

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. UAT tester The opportunity We are looking for passionate professionals who will be responsible for user acceptance testing of various Marketing technology products used within BMC Your key responsibilities UAT testing of various Marketing technology products – Web, social, eMarketiong & mobile Write and execute test cases and scripts Troubleshoot issues and support development of solutions by analysing test results and presenting findings. Experience in writing and executing the test cases and scripts. Manage stakeholders by understanding the requirements, liaising at ease with the customers in terms of job receipts, complaints, reporting and reviews Track work pipeline and deliver as per defined SLA & commitments Skills and attributes for success Working knowledge of Enterprise CMS (AEM - Adobe Manager Suit, Wordpress or other related CMS) Troubleshoot issues and support development of solutions by analysing test results and presenting findings. Experience of end-to-end marketing technology platforms i.e. email marketing, web publishing, social media management, video hosting, automation processes, mobile operating systems. Should be comfortable in a global and virtual teaming environment, should be excellent in both written and verbal communication with stakeholders across geography. (Clients are from UK) To qualify for the role, you must have Working knowledge of Enterprise CMS (Unily, AEM - Adobe Manager Suit, Wordpress or other related CMS) Experience of end to end Marketing technology products/platforms i.e. email marketing, web publishing, social media management, video hosting, automation processes, mobile operating systems. Experience with QA and user experience testing process, methodologies and tools. Experience in writing and executing the test cases and scripts. Proven ability to manage time effectively, prioritize work to meet frequent deadlines, and deliver a quality product. Ability to troubleshoot issues and support development of solutions by analysing test results and presenting findings. Experience managing stakeholders by understanding the requirements, liaising at ease with the customers in terms of job receipts, complaints, reporting and reviews Experience with tracking work pipeline and deliver as per defined SLA & commitments Strong marketing technology background Excellent written and verbal communication. (Clients are from UK) Ideally, you’ll also have Ability to think strategically/end-to-end with result-oriented mindset Ability to build rapport within the firm and win the trust of the clients Technologies and Tools Content management system (AEM, Wordpress etc) Marketing automation platforms (Marketo, Sprinklr, Hubspot etc) MS Office tools (Word, Excel, IE); web/production technologies such as HTML, XML, JavaScript, and CSS What we look for A professional who has technical experience and enthusiasm to learn new things in this fast-moving environment Self-motivated individual who strives to learn new technology and help improve the existing standard testing process Professional who is willing to work with cross functional team to work with Product managers and EY IT team What we offer EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Job description: Air Travel Digital Marketing Expert About Optiontown: We are a leading travel e-commerce company disrupting aviation with innovation flight subscription and ancillary products. Our company grew out of MIT back in 2003 and we are committed to providing seamless travel experiences while prioritizing customer satisfaction, innovation, and sustainability. As we continue to grow and expand our digital footprint, we are seeking a seasoned Digital Marketing Manager with extensive experience in the airline industry to drive our online marketing strategy and execution. AS THE DIGITAL MARKETING MANAGER, YOU WILL BECOME PART OF A CORE TEAM THAT'LL TAKE OPTIONTOWN TO A SUCCESSFUL IPO WITHIN NEXT 4 YEARS AND JOIN THE LIST OF MILLIONAIRES!! Job Overview: We are looking for a results-oriented and dynamic Digital Marketing Expert with 8-10 years of experience specifically within the airline or travel industry. This role will be responsible for managing and optimizing our digital marketing campaigns, leveraging advanced data insights to enhance customer engagement, and ensuring that all digital touch points align with our overall marketing objectives and business goals. Key Responsibilities: 1) Strategy Development & Execution: a) Develop and implement comprehensive digital marketing strategies tailored to the airline industry, focusing on customer acquisition, engagement, and retention across multiple channels (search engines, social media, email, content, etc.). b) Optimize marketing campaigns to maximize ROI, leveraging data analytics, A/B testing, and conversion rate optimization techniques. c) Lead the strategic planning and execution of digital media initiatives, ensuring alignment with brand guidelines and business objectives. 2) Campaign Management & Optimization: a) Oversee paid media campaigns (PPC, display ads, social media ads, programmatic buying) to drive traffic, bookings, and brand visibility. b) Track and analyze key performance indicators (KPIs) and digital metrics (CPC, CPL, CPA, ROAS) to monitor campaign effectiveness and identify areas for improvement. c) Utilize advanced SEO/SEM strategies to ensure high organic search rankings and visibility for airline offerings. Customer Insights & Analytics: d) Conduct market research to understand target audiences, customer behavior, and emerging digital trends in the airline industry. e) Use data-driven insights to refine digital marketing strategies, personalize messaging, and optimize user experience across digital platforms. f) Collaborate with the analytics team to report on campaign performance, customer behavior, and emerging digital trends, presenting actionable insights to senior leadership. 3) Content & Social Media Management: a) Develop engaging, high-quality content that resonates with customers, increases engagement, and aligns with seasonal travel trends and promotions. b) Manage social media presence across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to build community, promote offers, and enhance customer interaction. c) Collaborate with creative teams to develop compelling visual and written content for digital campaigns. 4) Partnership & Vendor Management: a) Work with third-party agencies, vendors, and technology partners to enhance digital marketing performance, improve media buying, and integrate new marketing tools. b) Negotiate contracts and manage relationships with external service providers (ad agencies, influencers, technology providers, etc.). 5) Brand & Reputation Management: a) Ensure consistent brand messaging across all digital channels while adhering to brand guidelines. b) Monitor and manage online reviews and customer feedback to enhance brand reputation and customer loyalty. 6) Team Leadership & Collaboration: a) Mentor and guide junior digital marketing team members, fostering a collaborative and results-driven team environment. b) Work closely with cross-functional teams, including product, sales, customer service, and IT, to align digital marketing efforts with broader business initiatives. Qualifications: Bachelor's or Master’s degree in Marketing, Digital Marketing, Business or related field. 4-6 years of hands-on experience in digital marketing, with a strong background in the airline or travel industry. Proven experience managing large-scale paid media campaigns, SEO/SEM, and social media marketing. Expertise in data analysis, A/B testing, and campaign optimization techniques to drive business outcomes. Strong understanding of digital analytics tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.) and marketing automation platforms (HubSpot, Marketo, etc.). Experience with CRM systems and customer journey mapping to enhance customer retention strategies. Deep knowledge of travel industry trends, customer behavior, and competitive landscape. Strong project management skills with the ability to handle multiple priorities and deadlines. Excellent communication, leadership, and interpersonal skills. Desirable Skills: Experience with airline flight or packages marketing and promoting travel packages or deals. Familiarity with programmatic advertising and advanced digital marketing technologies Understanding of UX/UI principles and how they affect digital campaign performance. Knowledge of AI-powered marketing tools and automation. Why Join Optiontown? Competitive salary and benefits package. Opportunities for career growth in a fast-paced and innovative industry. Work in a dynamic, collaborative environment with passionate colleagues. Be part of a company that’s at the forefront of transforming the airline industry through digital innovation. If you are a strategic thinker with a passion for digital marketing and a proven track record in the airline sector, we would love to hear from you! Job Types: Full-time, Permanent, Fresher Pay: As per industry standard Benefits: Flexible schedule Health insurance Paid sick time Schedule: Day shift Experience: Digital marketing: 6 years (Required) Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Health insurance Paid sick time Paid time off Work Location: In person

Our Mission: 6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Our People: People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career. About The Role This is an exciting opportunity for an enthusiastic, hands-on marketer who thrives on solving complex problems and embracing new challenges head-on. At 6sense, we’re expanding our Marketing Operations team and looking for someone eager to make an impact. This role is ideal for someone who’s not only analytically sharp but also passionate about scaling account-based go-to-market strategies through smart use of data, technology, and process. If you’re ready to dive in and help drive measurable results, we want to hear from you. What You’ll Do Own and manage the health, growth, and enrichment of our Contact database, ensuring it supports scalable, account-based go-to-market strategies. Use 6sense to analyze in-focus Accounts and identify key Personas, enriching our CRM with accurate, actionable data. Ensure data hygiene, consistency, and operational sanity across systems. Collaborate closely with global Marketing teams to ensure the right Personas are identified, maintained, and activated for campaign execution. Partner with RevOps, SalesOps, and CSOps to align on data standards, enrichment workflows, and reporting needs. Support segmentation, audience building, and campaign readiness by maintaining a clean, enriched, and campaign-ready Contact database. Leverage 6sense to surface insights, orchestrate workflows, and continuously improve the quality and performance of our go-to-market data. Develop and deliver actionable insights through dashboards and reports on marketing performance, pipeline health, and campaign ROI. Partner with GTM teams to ensure alignment on data, reporting, and campaign execution. What You Bring 2+ years of experience in GTM operations, database management, or a related field. Strong understanding of CRM data management, enrichment strategies, and persona segmentation in a B2B environment. Hands-on experience with tools like Salesforce and Marketo. Familiarity with ABM platforms—especially 6sense—is a strong plus. Proven ability to analyze and interpret data to drive decision-making and improve marketing effectiveness. Experience working with global marketing teams and cross-functional stakeholders (RevOps, SalesOps, and CSOps). Excellent Excel skills and comfort working with large datasets. A detail-oriented mindset with a passion for data hygiene, process optimization, and scalable systems. Solid understanding of the B2B buyer journey and how to influence it through data and automation. Strong communication and collaboration skills, with the ability to translate technical insights into actionable strategies. Our dual missions — one for the world, one for us : For the world: Improve transparency and trust in the B2B ecosystem. For ourselves: Lead fulfilling, impactful lives. Our core values (how we act). Have Empathy. Continuously push the barrier. Make data-driven decisions. Take smart risks. Have fun at work Our Benefits: Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices. We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds. Equal Opportunity Employer: 6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com. We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com

Who are we? Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications. Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - Mirror, DAP and Analytics. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including over 85 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2 Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners. Position Overview: We are looking for a Strategy and Operations Specialist with a strong background in data analysis, marketing automation, and stakeholder collaboration to optimize and scale our marketing efforts. The Strategy and Operations Specialist will be responsible for driving marketing efficiency through data-driven insights, operational excellence, and cross-departmental collaboration. This role will serve as the key operational backbone of the marketing team, managing data, reporting, and workflows, while working closely with key stakeholders from marketing, sales, product, and finance. Key Responsibilities: Data-Driven Marketing Insights: Analyze marketing data to uncover actionable insights. Generate reports and dashboards that measure campaign performance, lead quality, and ROI, providing insights to marketing leadership and other stakeholders. Marketing Automation & CRM: Oversee the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and seamless integration with CRM systems like Salesforce. Implement automated workflows to optimize lead nurturing and scoring. Stakeholder Collaboration: Partner with teams across marketing, sales, product, and finance to share data-driven insights, optimize cross-functional processes, and align marketing strategies with company goals. Present findings and recommendations to various stakeholders for decision-making. Lead Management & Nurturing: Own the lead management process, from lead capture to nurturing, ensuring timely and accurate routing to the sales team. Work with sales teams to optimize lead conversion and improve sales-marketing alignment. Data Analysis & Reporting: Build and manage comprehensive dashboards that track key performance metrics, campaign effectiveness, lead conversions, and pipeline impact. Provide regular reporting to marketing, sales, and executive teams. Performance Optimization: Continuously monitor and analyze the performance of marketing campaigns and workflows, identifying opportunities for improvement in conversion rates, engagement, and overall marketing effectiveness. Marketing Technology (MarTech) Stack Management: Manage and optimize the company’s marketing technology stack, ensuring all tools are integrated, data is accurate, and processes are streamlined. Research and recommend new tools or enhancements. Audience Segmentation & Personalization: Use data and insights to create segmented audience lists and develop personalized marketing strategies, improving engagement and conversion through tailored messaging. Cross-Departmental Reporting: Provide insights to sales, finance, and executive leadership teams to track marketing ROI, pipeline contribution, and overall campaign performance. Help align marketing KPIs with broader company objectives. Key Qualifications: Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Experience: 5+ years of experience in marketing operations, data analysis, and campaign optimization, preferably in a SaaS or B2B environment. Stakeholder Management: Excellent communication and collaboration skills with the ability to work across departments and present data insights to non-technical stakeholders. Technical Skills: Expertise in CRM systems (Salesforce preferred), data management, and integration. Advanced skills in data analytics and reporting tools like Google Analytics, Tableau, or Power BI. Strong understanding of lead scoring models and marketing attribution. Analytical Skills: Ability to synthesize data from multiple sources and present actionable insights. Strong proficiency in analyzing large data sets and translating them into business recommendations. Marketing Knowledge: Strong understanding of digital marketing tactics, including email marketing, paid campaigns, SEO, and content marketing. Familiarity with audience segmentation, personalized marketing, and omnichannel marketing strategies. Problem-Solving: A data-driven mindset with a passion for optimizing marketing workflows and processes. Demonstrated ability to identify opportunities for improvement and drive initiatives forward. What We Offer: Competitive salary and benefits package. Opportunities for professional development and career growth. A collaborative and innovative work environment. Note: We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are seeking a passionate Marketing Specialist with a strong interest in technology and innovation to join our dynamic team. In this role, you will be instrumental in positioning DaVinci as a market leader in the smart manufacturing sector. You will work in a fast-paced, product-driven environment, utilizing your creativity and technical aptitude to execute impactful marketing strategies and campaigns that drive global awareness and engagement. Key Responsibilities: 1. Digital Marketing Execution: Develop and implement digital marketing campaigns to highlight DaVinci’s unique capabilities in global markets (MENA, US, and beyond). Optimize SEO/SEM strategies to enhance product discoverability and engagement. 2. Product-Focused Content Creation: Create high-quality, technical content such as product guides, whitepapers, case studies, and blog posts tailored to the manufacturing industry. Collaborate with the design team to develop engaging visuals, including infographics and product demos. 3. Tech-Driven Marketing Strategies: Leverage marketing automation tools (HubSpot, Marketo) and CRM platforms (Salesforce) to drive lead generation and nurturing. Utilize analytics tools (Google Analytics, Tableau) to track and optimize campaign performance. 4. Social Media & Branding: Strategically manage social media channels to position DaVinci as the go-to solution for smart manufacturing. Drive thought leadership through engaging posts, webinars, and industry discussions. 5. Market Research & Insights: Conduct competitor analysis and identify positioning opportunities for DaVinci. Monitor industry trends and adapt marketing strategies to maintain product relevance and impact. 6. Cross-Team Collaboration: Collaborate with product teams to understand new features and translate them into compelling marketing messages. Work closely with sales teams to align marketing initiatives with business objectives and customer needs. Required Skills & Qualifications: Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field (technical background preferred). Experience: 2 – 5 years in B2B marketing, SaaS marketing, or product marketing for tech companies. Technical Skills: Marketing Automation: HubSpot, Mailchimp. CRM: Salesforce or similar. Analytics: Google Analytics, Tableau, or Power BI. SEO/SEM: SEMrush, Ahrefs, Google Ads. Social Media: Linkedin and Instagram. Content: Blogs or Articles. Other Skills: Strong technical writing skills to communicate DaVinci’s capabilities and value proposition effectively. Analytical mindset with the ability to derive insights from complex data. Knowledge of graphic design tools (Canva, Figma, Adobe Suite) is preferred. Enthusiasm for technology and product innovation, with a drive to stay updated on market trends.

Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. Your Impact On Our Mission As a Senior Marketing Operations Associate you’ll enable the Lifecycle Marketing Team to reach the right B2B audiences with the right message at the right time, thereby increasing the number of practices using Zocdoc, adopting our full suite of products, and garnering value from Zocdoc’s platform. You’ll enjoy this role if you... Enjoy independently untangling complex problems and finding efficient, scalable solutions Are curious and proactive—always looking for ways to make campaigns smarter, faster, or more personalized through data and automation Get satisfaction from bringing order to chaos—whether it’s cleaning up messy data or streamlining a process Thrive in a cross-functional environment and loves being the connective tissue between data, tools, and people Find joy in the details and takes pride in delivering polished, error-free work Are dynamic and adaptive and prefer working in fast paced, regularly changing environments Your day to day is… Audience Sizing: Partnering with Lifecycle Marketing Managers, Commercial Analytics, Sales, and Product Teams to determine campaign qualifiers enabling us to predict potential impact and help inform campaign strategy. Audience Creation: Extracting, manipulating, and combining data from various sources such as Cistern, Salesforce, Marketo, Braze and Amplitude to create campaign audiences Assisting in audience segmentation based on shared characteristics such as job title, specialty, practice location, product selection, practice tenure, EHR, product login and behavioral activity Providing data for campaign personalization purposes. This will require data scrubbing to ensure the data can be used for customer-facing purposes. Campaign Production: Build and deploy email marketing campaigns end-to-end, including ad hoc sends and multi-step nurture or drip journeys. Creating and managing personalized email campaigns that dynamically adapt to customer data and behavior (to be included over time) Assisting with QAing all campaigns to ensure flawless execution and 100% accuracy across copy, links, tracking, and dynamic content Data Hygiene: Helping maintain high data quality standards by cleaning audience data for customer-facing use, identifying and removing stale or invalid contacts, and implementing best practices to support email deliverability and engagement. Performance Reporting: Helping build dashboards that provide clear, actionable reporting on campaign performance across channels (with an emphasis on email) Process Optimization: Analyzing current marketing workflows, particularly those related to audience creation, identify inefficiencies, and recommend improvements to increase campaign velocity and impact Cross-functional Collaboration: Working closely with Marketing, Data, and Sales Ops teams to ensure seamless campaign execution and accurate data flow across systems You’d be successful in this role if you have… 2–4 years of experience in data analysis and manipulation, ideally for marketing in a B2B environment Proven ability to define, size, and segment audiences using multiple data sources and customer attributes Strong analytical reasoning skills. Ability to understand the relevant data, ask the right questions, and maintain strong data literacy regarding data definitions Advanced proficiency in querying and manipulating data using tools like Gsheets, Excel & Snowflake. SQL preferred. Experience querying CRMs like Salesforce also preferred Demonstrated interest in learning: Email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards, marketing automation platforms like Adobe Marketo, Braze and Customer Relationship Management Tools like Salesforce CDPs etc. Salesforce experience (preferred) Best practices for data hygiene, list management, and email deliverability Exceptional attention to detail, especially in QAing campaigns and validating data for customer-facing use Familiarity with reporting tools like Looker, Snowflake, or Amplitude and experience designing reporting dashboards in Excel or similar tool A Bachelor’s degree from a top tier institution with a minimum of 60% in 10th/12th/ graduation Strong project management skills Excellent verbal and written communication skills Independent problem-solving capabilities Benefits An incredible team of smart and supportive people A competitive compensation package, including attractive medical insurance Amazing perks – think catered lunch every day, Ping Pong, etc. Daycare/creche facility for kids The chance to create a better healthcare experience for millions of patients! Corporate wellness programs with Headspace Cellphone and wifi reimbursement Competitive parental leave Sabbatical leave (over 5 years) Annual sponsored health check-ups Zocdoc is certified as a Great Place to Work 2022-2024 About Us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone , we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. 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We are looking for a skilled Hubspot Developer to join our team at Apptad Technologies Pvt Ltd. The ideal candidate will have experience in developing and implementing Hubspot solutions, with a strong understanding of the platform's features and functionality. Roles and Responsibility Design, develop, and deploy Hubspot applications and workflows. Collaborate with cross-functional teams to identify business requirements and implement solutions. Develop custom integrations using Hubspot's API and SDK. Troubleshoot and resolve technical issues related to Hubspot implementation. Provide training and support to end-users on newly implemented Hubspot solutions. Stay up-to-date with the latest Hubspot features and best practices. Job Requirements Strong understanding of Hubspot's architecture and data model. Experience with programming languages such as Java, Python, or JavaScript. Familiarity with Agile development methodologies and version control systems like Git. Excellent problem-solving skills and attention to detail. Ability to work collaboratively in a team environment. Strong communication and interpersonal skills. NP : Immediate

Overview Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company. Responsibilities Responsibilities Sales Technology is a passionate team of engineers working diligently to solve a variety of customer-centric problems and challenges. We unleash the potential of other Atlassians working closely with Sales , Partner & Marketing Operations team. As a team, we build intelligent sales and support systems, analytics, and smart tools which leverage a diverse landscape of Atlassian services such as RPA, Salesforce-slack integration etc As a Salesforce developer, you will provide your expertise to other Atlassians, design/implement Salesforce solutions, and implement integrations with Salesforce by leveraging MuleSoft and micro-services. This role presents an excellent opportunity for the right individual to play a vital role in helping build Go-to-Market Selling motions and Partner Experiences. A strong knowledge/background in Lead Management, Opportunity to Quote and Channel Enablement domains. Candidate will have track record of success in the defining solutions of enterprise-scale is essential. Key Responsibilities Include, But Not Limited To Be involved in all aspects of delivery including supporting our customer-facing community with Sales Cloud environments in Lightning. Drive, develop and maintain small to medium project deliverables. Drive standardization, process consistency, and data quality across business processes. Build and maintain effective working relationships with SalesTech Product Management team and business stakeholders. Ensure software developed adheres to best practices and quality standards through code and design reviews Work with peers to analyze technical design options and implement solutions that are efficient, scalable, and meet the acceptance criteria Qualifications 3-5 years of solution, design and development experience in building solutions on Sales Cloud/Experience Cloud/SF Partner Community. Minimum 3 year Experience working with Salesforce Lightning experience, creating custom lightning components in aura and LWC frameworks, working with SLDS and JavaScript. Full life cycle experience in solution definition and development and apex/unit testing of the Salesforce application. Deployment experience using ANT and SFDX. Migration tools/changeset/vscode/workbench for salesforce will be preferred. Analysis skills to understand the Business Problem and propose the best technical solution. Enterprise implementations of complex SFDC applications, with reports, workflow, working with several SFDC objects. Expertise in Apex, Visual force, Web Services, SOQL, SOSL, AJAX, XML, JavaScript and HTML. Develop and maintain Visualforce, Force.com pages, and integration to other third-party solutions. Maintain multiple user roles, security, profiles, workflow rules, and flows etc. Strong technical and virtual collaboration skills are a must. Salesforce Admin and Platform Developer I or Experience Cloud Consultant certifications Working knowledge of GIT Version control with Bitbucket/Github/Gitlab and deployment pipelines. Good to Have (Optional)** Working knowledge of agile is a plus. Experience working on Integrations with Mulesoft/Workato. Experience working with Marketo/Marketing Cloud Core Java knowledge will be added advantage. Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits . About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh .

About PathFactory PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue. PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions. Position Summary We’re hiring a Solutions Engineer, and we’re open to considering candidates at the Associate or Mid-Level depending on experience. Whether you're early in your career with strong technical aptitude or a seasoned professional who’s led customer-facing solutions work, we’d love to hear from you. If you are passionate about solving business and technical problems, delivering creative solutions, and driving customer success, this role offers the opportunity to make a direct impact. As a Solutions Engineer, you will play a critical role in driving product adoption and optimizing the use of PathFactory for our clients through your technical expertise and strategic problem-solving. You’ll bring your background in MarTech, CRM, and implementation best practices to design customized solutions that align with client goals. You excel at understanding and methodically handling new challenges, crafting creative and scalable solutions, and thinking outside the box. You possess the ability to develop a holistic understanding of client needs in every engagement, convey confidence in finding the right answers, and are proactive in self-educating and asking for help when needed. Upon joining, you might be asked to spend 1-2 months performing Support duties to help ramp up to the Solutions Engineer role. Beyond this period, you will continue to assist the Support team as needed. All members of the Solutions team may periodically be asked to help our Support team, so we are looking for someone who is ready to contribute where needed. Key Responsibilities Troubleshoot technical issues and triage them as needed with other teams as needed Configure the PathFactory platform for new clients in alignment with their strategic requirements, while remaining agile to changing requirements. Act as the strategic advisor for your assigned clients by developing a deep understanding of their use cases and combining business and technical skills to guide solutions Provide insights and feedback by supporting our customers’ use of the platform to help improve the product itself Demonstrate empathy and active listening in customer interactions, ensuring alignment with their goals and concerns. Collaborate with Customer Success Managers to design and develop scalable solutions that drive measurable value. Translate reports and analytics into actionable insights for our customers Participate in the execution of team quarterly goals and initiatives. Requirements 1+ years of experience in the MarTech industry in a marketing operations, support, associate consulting, or implementation role 1+ year of experience in HTML, JavaScript, CSS, Liquid Template Language, and APIs 1+ years of experience in the following platforms is highly desirable. If you do not have work experience in all of them, you should have worked with at least the Marketing Automation subset: Marketing Automation Platforms such as Eloqua, Pardot, Marketo, and HubSpot Client Relationship Management applications such as Salesforce or MS-CRM Dynamics Content Management Systems such as WordPress, AEM, Acquia Analytics platforms such as Google Analytics, Adobe Analytics, or Tableau Strong communication, time management, and task prioritization skills Ability to excel as both an individual contributor and a team player Curiosity and willingness to learn new software applications or Google new concepts Highly coachable and keen interest in growing their career at PathFactory, and willing to take steps to grow Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory. Location This is a remote role in India, preferably in Chennai, Bangalore, Delhi, Hyderabad, or Mumbai. Flexibility for other locations will be considered. Working hours are typically 9:00 AM to 5:00 PM EST, though flexibility may be required based on client needs. Our Interview Process We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below: 30-minute audio screening with HR to introduce the role and learn about your background 60-minute video interview with the hiring manager to discuss your values, aptitude, and work experience, and for you to learn more about the day-to-day aspects of the role Take-home assignment to showcase your technical aptitude and experience 60-minute video panel interview to review the assignment, meet the team, and share more about yourself Interested? We’d love to hear from you. If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through. PathFactory is an equal-opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. Powered by JazzHR 2HNfeR5cQo

About PathFactory PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue. PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions. Position Summary We are looking for someone to join our team as a Senior Solutions Engineer. In this position, you will support clients in both a tactical support capacity and a strategic, consultative role in partnership with a Customer Success Manager. You will also be given the opportunity to develop your leadership skills by offering mentorship and coaching to junior members on the Solutions and/or Support team. You will use your expertise in digital marketing technologies, front-end web languages, and business problem-solving to help our customers work through any challenges they encounter as they utilize our software. This is a hands-on, collaborative role on a small but mighty team, where you'll have the opportunity to innovate, experiment, and grow while directly contributing to customer satisfaction and retention. Key Responsibilities Drive the adoption and effective use of the PathFactory platform for our customers Act as the strategic advisor for your assigned clients by deeply understanding client use cases and combining your business problem-solving, deep knowledge of the platform, and technical skills to help create optimal paths toward resolution Troubleshoot issues our customers face and act as a link between our Customer Experience Team and our Engineering and Product Team Demonstrate empathy and active listening in customer interactions, ensuring alignment with their goals and concerns Proactively identify issues and opportunities to create value for clients Communicate complex findings to the clients clearly and in terms that are easy to understand Provide feedback and insight from supporting our customers to help improve our platform Collaborate with Customer Success Managers to design and develop scalable solutions leveraging the PathFactory platform for our customers Mentor and coach junior members of the Support and Solutions Teams as needed Translate reports and analytics into actionable insights for our customers Support Sales by discovering the marketing challenges of our prospects and determining the best solutions and use cases of the PathFactory platform for them Create and own team quarterly goals to help lead major initiatives beyond day-to-day responsibilities Requirements 5+ years of experience required in a client-facing role within the MarTech space, ideally in marketing operations, consulting, or solutions engineering. 2+ years of experience in HTML, CSS, JavaScript, Liquid Template Language, Application Integrations, and APIs 5+ years of experience in Marketing Automation Platforms such as Eloqua, Pardot, Marketo, and HubSpot. Experience with at least one of the following platforms: Client Relationship Management applications such as Salesforce or MS-CRM Dynamics Content Management Systems such as WordPress, AEM, Acquia Analytics platforms such as Google Analytics, Adobe Analytics, or Tableau Strong problem-solving mindset with a proven ability to adapt to new Martech stacks and complex business challenges. Excellent communication and organizational skills, with the ability to explain complex concepts simply Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory. Location This is a remote role in India, preferably in Chennai, Bangalore, Delhi, Hyderabad, or Mumbai. Flexibility for other locations will be considered. Working hours are typically 9:00 AM to 5:00 PM EST, though flexibility may be required based on client needs. Our Interview Process We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below: 30-minute audio screening with HR to introduce the role and learn about your background 60-minute video interview with the hiring manager to discuss your values, aptitude, and work experience, and for you to learn more about the day-to-day aspects of the role Take-home assignment to showcase your technical aptitude and experience 60-minute video panel interview to review the assignment, meet the team, and share more about yourself Interested? We’d love to hear from you. If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through. PathFactory is an equal-opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. Powered by JazzHR uY8hErQwa9

Job Title - GN - SONG - MT - LifeSciences - Associate Director Management Level: 05/ Associate Director Location: Gurugram, Mumbai, Pune, Bengaluru, Hyderabad, Chennai Must have skills: Life Sciences Good to have skills: Digital Marketing Job Summary: The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Areas of Work: Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development. Roles & Responsibilities: Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below. Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns: Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution: Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design : Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies – Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization : Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements: Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role: Support overall growth of practice across all the pillars – Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Professional & Technical Skills: In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers Additional Information: MBA from a tier 1 institute with preferably bachelor’s degree in marketing, Journalism, Communications, or a related field Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Our Company | Accenture About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team. , Experience: Minimum 15+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Job Description We are looking for a skilled Marketing Automation Specialist with hands-on experience in Marketo to support our marketing operations. This role involves executing high-performing email campaigns, managing Marketo assets, and maintaining data integrity. The ideal candidate should have a strong understanding of marketing automation workflows and lead management practices. If you are passionate about campaign optimization and marketing operations, we’d love to connect. Key Skills 3–5 years of experience working with Marketo. Proficient in building and deploying email campaigns, nurture flows, and lead scoring models. Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo. Knowledge of CRM integration and sync-related troubleshooting. Understanding of marketing data hygiene, list management, segmentation, and campaign reporting. Ability to define and support lead lifecycle processes, including MQLs and lead routing rules. Familiarity with A/B testing methodologies and campaign performance optimization. Good communication and stakeholder management skills. Attention to detail with the ability to maintain a clean and scalable Marketo instance. Roles and Responsibilities Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo. Create and manage Marketo assets, including landing pages, forms, and workflows. Optimize campaign performance through A/B testing, data analysis, and reporting. Maintain accurate data through segmentation, list hygiene, and CRM sync checks. Implement and document scalable campaign processes and consistent naming conventions. Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models. Monitor and improve email deliverability, bounce rates, and overall campaign health. Troubleshoot issues with campaign execution, integrations, or sync errors. Ensure ongoing Marketo instance hygiene and governance. Act as the primary point of contact for client stakeholders regarding campaign execution.

The primary driver for everyone in our world-class team is the pursuit of excellence. We are constantly seeking qualified and dynamic professionals to join our global team. In addition to offering competitive compensation, our employees have the opportunity to collaborate with industry-leading clients, acquire knowledge of the latest techniques and technologies, and contribute to shaping the future of marketing. As a MarTech Consultant (MTC) at RightWave, located in Noida, India, you will be part of the Operations department. If you are a Graduate in Computer Science or Information Technology with a passion for CRM and a desire to work with cutting-edge technologies, this role is tailor-made for you. Proficiency in HTML, CSS, SQL, and CRMs, along with meticulous attention to detail, is essential. If you aspire to build a career in Marketing Automation and possess knowledge and experience in CRM tools such as Marketo, Eloqua, Salesforce, or Netsuite, it would be advantageous, although not mandatory. Strong communication and analytical skills are a must-have for this role. Your responsibilities as a MarTech Consultant include creating and executing e-marketing campaigns, managing marketing databases, and engaging with global customers to identify and exceed their expectations. Providing exceptional service to our customers and ensuring a delightful experience is a key focus. A strong drive to excel in all endeavors is expected from you. To be eligible for this position, you should hold a degree in Computer Science, Information Technology, Marketing, Business Administration, Operations, or a related field. RightWave is a trailblazer in developing tools and services in the Marketing Automation domain, offering a nurturing environment for continuous learning and personal growth.,

Job Description We’re looking for an experienced Senior/Lead Marketing Automation Specialist with deep expertise in Marketo to lead strategic automation initiatives, set up or migrate instances, and drive campaign performance at scale. The ideal candidate should be well-versed in lead lifecycle strategy, campaign optimization, and marketing data governance. If you’re someone who succeeds in a fast-paced environment and can advise both clients and internal stakeholders on best practices, we’d love to hear from you. Key Skills 5–8 years of hands-on experience with Marketo. Strong experience in Marketo instance setup or migration. Proven ability to define and execute lead lifecycle strategies: scoring, routing, nurturing. Proficient in creating scalable campaign frameworks and reusable global templates. In-depth knowledge of segmentation, personalization, and engagement optimization. Experience in managing email deliverability, A/B testing, and performance analytics. Familiarity with data governance, privacy compliance, and deliverability standards. Strong documentation and process implementation skills. Ability to lead client calls, discovery sessions, and training workshops. Insight into AI trends and integration opportunities within marketing automation. Roles and Responsibilities Lead the setup or migration of Marketo instances from other platforms. Design and implement scalable lead lifecycle frameworks (scoring, routing, nurturing). Build reusable campaign templates and structures for enterprise-wide use. Manage end-to-end strategy and execution of global Marketo campaigns. Monitor and improve campaign performance using A/B testing and analytics. Enhance audience segmentation, personalization, and engagement strategies. Maintain optimal Marketo instance health: folder structure, asset hygiene, field management. Ensure data compliance, deliverability best practices, and privacy standards. Create and maintain SOPs, documentation, and naming conventions for internal teams. Conduct platform audits, develop automation roadmaps, and suggest enhancements. Guide AI feature adoption within Marketo and integrated tools. Act as a trusted consultant for internal and client stakeholders. Drive enablement sessions, training, and ongoing support to ensure platform success.

Skill :Hubspot , CSM, CRM Exp : 12+ Yrs Roles and Responsibility Manage and oversee program operations to ensure successful project delivery. Develop and implement effective program management strategies and plans. Collaborate with cross-functional teams to achieve business objectives. Analyze program performance data to identify areas for improvement. Ensure compliance with organizational policies and procedures. Foster strong relationships with stakeholders to drive business growth. Job Requirements Strong understanding of program management principles and practices. Excellent communication, leadership, and problem-solving skills. Ability to work in a fast-paced environment and adapt to changing priorities. Proficiency in program management tools and technologies. Strong analytical and decision-making skills. Experience working with IT Services & Consulting teams is preferred.