Salesforce Business Analyst (Marketing & Integrations)

Job Summary

highly skilled and motivated Business Analyst

Key Responsibilities

• Business Analysis & Strategic Partnership:

   Partner with marketing and web marketing stakeholders to gather, analyze, and document business requirements, translating them into clear functional and technical specifications.

• SFDC & Integrations Management:

• Serve as a subject matter expert on SFDC and lead the

  end-to-end integration process

  , from requirements gathering and design to implementation, testing, and post-launch support.
• Manage and support the integration ecosystem, ensuring seamless data flow between SFDC and various third-party marketing tools.
• Proactively troubleshoot and resolve integration issues, collaborating with both internal and external technical teams.

• M&A Project Leadership:

   Play a critical role in system consolidation and data migration during mergers and acquisitions, ensuring business continuity and data integrity.

• Tool Management & Optimization:

   Evaluate, implement, and optimize marketing technology tools to drive efficiency and enhance marketing performance.

• Process Improvement & Documentation:

   Analyze existing business processes and workflows, identifying opportunities for improvement and documenting best practices for long-term scalability.

• Reporting & Data Analysis:

   Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable, data-driven insights to stakeholders.

Qualifications

• Experience:

   5-6 years of experience as a Business Analyst, with a proven track record in marketing and technology environments.

• Technical Skills:

• Expertise in

  Salesforce.com (SFDC) administration and integrations

  .
• Proficiency in data analysis, data mapping, and a strong understanding of

  data hygiene principles

  .
• Experience with

  project management methodologies

   (e.g., Agile, Scrum) and tools (e.g., Jira, Asana).
• Knowledge of various marketing tools, including marketing automation platforms (e.g., Marketo, Pardot) and web analytics platforms (e.g., Google Analytics).

• Personal Attributes:

• A proactive, results-oriented "go-getter" who takes initiative and thrives in an environment with minimal supervision.
• Exceptional organizational skills with the ability to manage multiple priorities and deadlines effectively.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex information to both technical and non-technical audiences.

• Certifications:

• A

  Salesforce Administrator Certification

   is strongly preferred.