Head of Digital Marketing

doodleblue Innovations

15 years

0 Lacs

chennai tamil nadu india

Posted:3 days ago| Platform:

Apply

Skills Required

marketing drive strategy vision seo content positioning storytelling ads video leadership analytics hubspot crm analyze metrics ai consulting retargeting automation marketo management communication planning

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview

Digital Marketing Head

Key Responsibilities

Marketing Strategy & Leadership
Build and execute a
comprehensive digital marketing roadmap
aligned with business growth goals.
Lead a team of marketers, content specialists, and agencies to deliver impactful campaigns.
Drive
brand positioning, storytelling, and thought leadership
initiatives.
Performance Marketing & Demand Generation
Own
SEO/SEM, LinkedIn campaigns, Google Ads, email marketing, and lead generation funnels.
Implement
account-based marketing (ABM)
for enterprise clients.
Define and monitor KPIs across campaigns, ensuring measurable ROI.
Content & Brand Visibility
Oversee
website, blogs, case studies, whitepapers, and video content
to strengthen digital presence.
Partner with leadership and delivery teams to create
client success stories and GTM assets.
Analytics & Optimization
Leverage
Google Analytics, HubSpot, Zoho, or equivalent CRM/marketing tools
for campaign tracking.
Continuously analyze performance metrics, optimize campaigns, and maximize ROI.
Partnerships & Innovation
Explore
new-age digital channels (AI-driven marketing, influencer marketing, webinars, podcasts)
.
Collaborate with business units, sales, and delivery teams to
translate market trends into campaigns.

Qualifications & Skills

10–15 years of
progressive experience in digital marketing
, preferably in
IT services/consulting or B2B enterprise markets.
Proven track record of
driving lead generation and revenue-focused campaigns
globally.
Strong expertise in
SEO/SEM, LinkedIn marketing, Google Ads, retargeting, and content marketing.
Hands-on with
analytics, CRM & marketing automation platforms
(HubSpot, Marketo, Zoho, etc.).
Exceptional
stakeholder management, leadership, and communication skills.
Ability to
balance strategic planning with tactical execution.

More Jobs at doodleblue Innovations

Python (Gen AI)

Chennai, Tamil Nadu, India

4.0 - 4.0 yrs

Salary: Not disclosed

React Native Developer

Chennai, Tamil Nadu, India

4.0 - 4.0 yrs

Salary: Not disclosed

Java + React(Fullstack Developer)

Pune, Maharashtra, India

5.0 - 5.0 yrs

Salary: Not disclosed

Python Developer

Bengaluru, Karnataka, India

8.0 - 8.0 yrs

Salary: Not disclosed

AI/ML Architect

Chennai, Tamil Nadu, India

5.0 - 5.0 yrs

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.