Head of Digital Marketing

Key Responsibilities

• Develop, implement, and manage comprehensive

  digital marketing strategies

  to drive lead generation, user acquisition, and brand awareness.
• Manage and optimize

  performance marketing campaigns

  across Google Ads, LinkedIn, Meta, and other relevant platforms.
• Oversee

  content marketing

  , including blogs, SEO, email marketing, and social media campaigns to increase engagement and inbound leads.
• Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
• Analyze marketing performance data, generate insights, and present actionable reports to leadership.
• Manage marketing budgets and ensure efficient ROI-driven spending.
• Lead and mentor a small marketing team or coordinate with agencies/freelancers to execute campaigns effectively.
• Drive

  employer branding

  and

  B2B lead generation

  initiatives tailored for recruitment and staffing audiences.
• Stay updated with digital marketing trends, recruitment technology, and competitive strategies.

Requirements

• 6+ years

  of proven experience in

  digital marketing

  , with at least

  2+ years in a managerial or leadership role

  .
• Must have experience working with

  startups

  , preferably in the

  recruitment, staffing, or HR tech

  domain.
• Strong expertise in

  SEO, SEM, social media marketing, email campaigns, and content marketing

  .
• Hands-on experience with tools such as

  Google Analytics, HubSpot, SEMrush, Meta Business Suite, and LinkedIn Campaign Manager

  .
• Data-driven mindset with excellent analytical and reporting skills.
• Strong communication, leadership, and project management abilities.
• Creative thinker with the ability to translate ideas into impactful campaigns.

Preferred Qualifications

• Experience in

  growth marketing or demand generation

  for SaaS or recruitment platforms.
• Exposure to

  B2B marketing

  and

  performance-based lead generation

  .
• Ability to thrive in a

  fast-paced, startup environment

  and manage multiple projects simultaneously.

What We Offer

• Opportunity to build and scale marketing for a growing HR tech brand.
• A collaborative, innovative, and fast-moving startup culture.
• Competitive compensation with performance-based incentives.
• Professional growth and leadership opportunities.