1365 Marketo Jobs - Page 16

Job Title: Marketing Automation Expert Experience: 8–15 years Industry: B2B SaaS About the Role: We are looking for a results-oriented Marketing Automation Expert with around 8-15 years of experience to lead our demand generation and automation initiatives in a B2B SaaS environment. The ideal candidate will have hands-on expertise in tools like HubSpot, Marketo, and a strong understanding of the SaaS buyer journey. You will be responsible for building and optimizing multi-channel campaigns across paid search, social, email, and web while aligning marketing automation with CRM systems like Salesforce to ensure smooth lead management, nurturing, and conversion workflows. Your role will also include managing lifecycle campaigns, improving funnel velocity, implementing lead scoring models, and building a high-performing demand engine that consistently delivers MQLs and drives pipelines. In addition to campaign execution, you will lead data-driven optimization efforts through regular analysis of key metrics such as CPL, CTR, CAC, and ROI. You should be experienced in tools such as GA4, HubSpot Analytics, and Salesforce dashboards to track performance and generate actionable insights. You will manage website performance and CRO initiatives, run A/B tests, and improve landing page experience. A strong grasp of SEO/SEM strategy, content alignment, and paid media performance is essential. Experience with ABM platforms (e.g., Demandbase, 6sense), CDPs, or personalization tools will be considered a strong advantage. You will also be responsible for developing reporting frameworks and helping marketing and sales teams align through shared KPIs and insights. This role is highly cross-functional, requiring collaboration with content, product marketing, sales, and RevOps to ensure cohesive go-to-market execution. The ideal candidate brings a growth mindset, strong communication skills, and the ability to manage multiple stakeholders and vendors. A background in B2B SaaS, along with certifications in tools like HubSpot, Salesforce, or Google Ads, is preferred. We offer a collaborative and fast-paced environment where you’ll have the opportunity to take ownership, influence growth strategies, and play a key role in scaling our marketing function. If you’re passionate about automation, demand generation, and using data to drive decisions, we’d love to hear from you. Must-Have Skills: 8–15 years of experience in marketing automation Hands-on experience with HubSpot, Marketo, Eloqua Deep understanding of B2B SaaS sales cycles and buyer journeys Strong command of Salesforce or other CRMs and marketing automation integrations Proven success in managing SEO, SEM, and performance marketing campaigns Proficiency in analytics platforms (e.g., HubSpot, Zoho CRM/Salesforce dashboards) Demonstrated ability to manage lead scoring, nurturing, and full-funnel reporting Excellent communication and cross-functional collaboration skills Good-to-Have Skills: Experience with ABM platforms (Demand base, 6sense, Roll Works) Familiarity with customer data platforms (CDPs) or personalization tools Certifications in HubSpot, Salesforce, Google Ads, or similar platforms Experience with CRO tools and A/B testing frameworks Background in managing marketing automation from the ground up

We are seeking a highly skilled and strategic Senior Go-To-Market (GTM) Technology Developer/Architect to lead the design, development, and optimization of our Salesforce ecosystem and its integrations with key third-party platforms such as Chilipiper, Salesloft, Marketo, and Salesforce CPQ. In this hybrid role—70% development and 30% administration—you will partner with cross-functional stakeholders to build scalable solutions that drive operational efficiency across our Sales, Marketing, and Customer Success functions. This is an ideal opportunity for a technical expert with deep Salesforce development experience and a strong understanding of GTM business processes to play a critical role in shaping our technology architecture. Key Responsibilities Architect and Implement Solutions: Design, develop, and deploy robust technical solutions within Salesforce and its integrated systems (Chilipiper, Salesloft/Gong, Marketo, CPQ) to support core GTM workflows. Development-Focused Execution: Take ownership of development activities (70%) including customizations, integrations, and platform extensions using Apex, LWC, and other technologies. Stakeholder Collaboration: Partner closely with Sales, Marketing, and Customer Success stakeholders to understand business strategies and translate them into scalable technical implementations. Code Quality & Reviews: Conduct and participate in peer code reviews to maintain high standards of code quality, reuse, and consistent design patterns. Full Lifecycle Participation: Contribute to the full application development lifecycle—including technical design, development, testing, deployment, and maintenance. Salesforce Administration: Manage routine administrative tasks (30%), including user support, configuration, data integrity, and performance tuning. Issue Resolution: Analyze, diagnose, and resolve system defects and issues during various stages of project delivery and production operations. Documentation & Best Practices: Develop and maintain comprehensive technical documentation for reference and operational continuity. Cross-Functional Collaboration: Work in partnership with operations and technical teams to align GTM technologies with business goals and long-term scalability. Qualifications and Skills Experience: 7+ years of Salesforce development experience, with proven expertise in Sales Cloud and Salesforce CPQ (including support for recurring billing models). Technical Proficiency: Solid experience in Salesforce integrations (REST/SOAP APIs, iPaaS platforms). Strong command of additional web technologies: SQL, SOQL, JavaScript, HTML, and CSS. Experience implementing GTM Tech AI Agents (AgentForce or Others) using LLM’s such as Chat GPT/Open AI, Claude/Anthropic and Google Gemini that integrate with multiple GTM tech systems Salesforce Ecosystem Expertise: Strong understanding of Salesforce data architecture and object model. Deep experience in Salesforce lead and opportunity management, quoting processes, and end-to-end GTM workflows. Process Knowledge: Familiarity with critical GTM processes, including: Lead-to-Opportunity Opportunity-to-Close Sales-to-Customer Success handoff Strategic Thinking: Ability to convert complex business requirements into elegant and sustainable technical solutions.

Skill required: Marketing Operations - Quality Management Designation: Campaign Management Associate Qualifications: BSc Years of Experience: 1 to 3 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? The QA Analyst will be responsible for supporting and coordinating all aspects of QA activities of Campaign Process. Will be responsible for the Quality of the overall Campaign build Very good understanding of Adobe implementation and underlying data model. Eye for detail and ability to track and highlight bugs and issues. Ability to identify critical or complex areas in the system and test accordingly Ensure all quality standards are met What are we looking for? Bachelor’s degree, willing to work across different shifts Minimum 1 year experience in Email/Campaign Management required. Intimate knowledge of Campaign Management Best Practices and trends. Completes quality audits in accordance with current campaign guidelines. Uses designated tools to ensure targets are met and turnaround times are adhered to with defined accuracy standards. applications, responsive websites Experience in testing multiple operating system platforms (Macintosh, Windows, iOS, Android). Experience in testing multiple versions of multiple browsers (Firefox, Chrome, Safari, Internet Explorer). Experience in testing multiple device types (handset, tablet, PC, etc) Knowledge of mobile devices and industry trends Experience with Automated Testing tools a plus Desire to collaborate with others in a team environment Strong analytical knowledge in the marketing space. Accountability for planning and managing test activities Able to work in a highly dynamic environment and able to multi-task. Impeccable time management and communication skills Experience of working on MOS products: particularly Word, PowerPoint, Excel & Outlook. Other email delivery applications: Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don’t have Adobe – high proficiency Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts

As the Head of marketing for Retail, Travel & Transport, Hospitality, and Services sector, you will be responsible for accelerating revenue growth, enhancing the brand reputation of these industries, and strengthening client relationships across the Americas. This will be achieved by driving strategic business priorities across the sector, expanding existing client portfolios, sourcing and shaping large transformation deals, differentiating with fields of play, and leveraging key strategic partnerships, whilst focusing on client centricity. Building geo-centric marketing plans, devising account-based and performance marketing campaigns to scale strategic clients, designing opportunity-centric activities to generate and win large transformation deals, and creating joint marketing programs to leverage hyperscalers and partners are some of the key activities that will contribute to the larger teams success. You will work closely with senior business leaders, account executives, and sales leaders and a dream team of marketing experts to drive thought leadership, win deals, improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers needs Key Activities: Account-based marketing & influence on pipeline growth -Strengthen buyer relationships, improve client retention, and grow share of wallet by developing and executing targeted, digital-first, account-based marketing campaign. Building a Strong Industry Brand - Build a relevant and impactful brand using levers of thought leadership, enhancing market presence of Wipro executives, through analyst relationship, content and solution marketing, media, thought leadership, speaker opportunities Large deal pursuits - Improve win rates and grow revenue by developing and executing targeted, digital-first deal pursuit campaigns that elevate and differentiate Wipros solutions. Demand Generation - Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipros thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities and focus on differentiating with industry relevant fields of play. Partner Marketing - Work withpartner ecosystem to create programs & campaigns Responsibilities: Collaborate with Sector Head and business teams to develop strategic marketing plans. Manage and mentor a team directly reporting into you Execute demand generation and account-based marketing covering existing and new accounts. Team with deal pursuit teams to devise win strategies using differentiated solutions. Partner with specialists and agencies to develop engaging in-person and virtual events. Interact and build a peer network within and outside the organization. Maintain project plans, track execution across teams, report status, and manage budget. Experience Of the 12+ years, 5+ of demand gen campaign experience and/or marketing program management experience. Experience building integrated marketing campaigns for an IT Services/B2B technology company & with digital strategy Experience managing and executing marketing for large deal and proactive pursuits. Candidate must have inclinationfor creative messaging as it relates to promotional content Must have experience handling large events and budgets Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Demandbase, ABM Programs (ITSMA etc.), Windows Suite, Adobe, etc. Handle both in-person and virtual events. Experience in managing end-to-end large events like NRF, CES, SAP Sapphire, Dreamforce would be critical.

Job Title: Senior Digital Marketing Team Lead Location: Hyderabad (Onsite) Shift Timing: General Shift (9:00 AM to 6:00 PM), 6 Days Working (Mon to Sat); 2nd Saturday is Work from Home Job Type: Full-time Experience Required: 5+ Years Industry: EdTech, Career Guidance & Mentorship About College Mentor: College Mentor is a premier career guidance and mentoring platform, empowering students from Engineering, Management, Architecture, and other academic backgrounds. We bridge the gap between aspiration and achievement through personalized mentorship, career counseling, exam preparation, and university exploration. Our mission is to help students make informed, confident decisions about their educational and professional journeys. Role Overview: We are seeking a Senior Digital Marketing Manager to lead our digital marketing function and drive high-impact growth strategies. This is a leadership role requiring expertise across all digital verticals, hands-on campaign execution, team management, and the ability to scale performance. You will be responsible for developing and owning the end-to-end digital marketing strategy, leading cross-channel campaigns, managing a high-performing team, and achieving measurable business outcomes. Key Responsibilities: Strategic Leadership: Define and execute a holistic digital marketing roadmap aligned with business growth and branding goals. Performance Marketing: Drive ROI-focused paid campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms to generate quality leads. Content Planning & Coordination: Lead content calendars, coordinate with creative teams, and ensure timely publishing of content across platforms. Social Media Strategy: Plan and manage social media strategy and execution to increase brand visibility, community engagement, and follower growth. SEO & Content Strategy: Own SEO initiatives to enhance organic reach; collaborate with writers and designers for keyword-rich, high-performing content. Video Editing & Multimedia: Have a working knowledge of video editing tools to oversee the creation of engaging short-form and long-form video content. Full-Stack Digital Expertise: Deep understanding and hands-on experience with all digital marketing verticals – performance, content, SEO, social, CRM, automation, and analytics. Data & Analytics: Monitor and report key KPIs; extract insights from tools like GA4, Meta Analytics, and CRM dashboards to optimize campaign performance. Marketing Automation: Implement and optimize marketing automation flows (email, SMS, retargeting) using platforms like HubSpot, Mailchimp, or similar. Team & Vendor Management: Lead and mentor internal team members; manage external vendors, agencies, and freelancers to ensure timely and high-quality delivery. Website & Landing Page Optimization: Collaborate with product/design teams to ensure user-friendly, conversion-focused website and landing pages. Experimentation & Innovation: Stay ahead of digital trends, test new channels, tools, and formats to identify growth opportunities. Required Skills & Qualifications: Minimum 5+ years of digital marketing experience, preferably in EdTech, SaaS, or youth/student-focused industries. Expertise in tools such as Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, SEMrush/Ahrefs, Mailchimp/HubSpot. Strong command over all key digital marketing areas – SEO/SEM, Paid Media, Content Marketing, Social Media, and CRO. Proven experience in leading content and social media teams or initiatives. Knowledge of basic video editing tools/platforms (e.g., Canva, Premiere Pro, InShot, CapCut, etc.) is a strong advantage. Strong analytical mindset with ability to work with data, derive insights, and make decisions. Excellent communication, leadership, and project management skills. Ability to work independently in a dynamic, fast-paced startup culture. Preferred Qualifications: Bachelor’s/Master’s degree in Marketing, Digital Media, Business, or related field. Experience using advanced marketing automation tools (HubSpot, Marketo, etc.) Understanding of the Indian and global higher education & career ecosystem. Prior experience in building or scaling marketing teams. What We Offer: A chance to lead and shape the digital marketing strategy of a fast-growing EdTech brand. Purpose-driven culture focused on student success and innovation. Supportive and collaborative work environment. Continuous learning and professional development opportunities. How to Apply: If you're a growth-driven marketer passionate about student success and digital excellence, we’d love to hear from you! 📧 Send your resume and portfolio to: ruchika.nigam@dreamanddegrees.com 🌐 Know more about us: https://collegementor.com

About the Role: At Splash, we ensure that all our clients are assisted by our most experienced and high-performing Product Consultants. Our goal is to resolve client issues efficiently while delivering an exceptional experience. As a Product Consultant, you will play a crucial role in tackling complex client queries, managing cases from start to finish and collaborating with internal teams to enhance the Splash client experience. What You Will Be Doing: Handle complex client queries, including bug fixes, detailed event setups and issues requiring specialized expertise Conduct in-depth research to provide effective recommendations that drive adoption and expansion of Splash products Provide enterprise-level support for the Splash platform and integrations, managing cases from start to finish Use creative problem-solving and critical thinking skills to develop solutions based on customer use cases Document client history, workflows and best practices for internal support guides Work with Priority and Priority Elite clients to offer long-term advice and support for program management Earn the opportunity to take on additional responsibilities, such as subject matter expertise, project contributions and mentoring new hires Qualifications: Bachelor's degree in Computer Science, Information Technology, Engineering or a related field is preferred Proven experience in a technical consulting or similar role, with a minimum of 2+ years Familiarity with SaaS platforms, preferably in marketing automation or CRM (e.g., Marketo, Salesforce) Experience supporting enterprise clients Excellent written and verbal communication skills, with a proactive approach to problem-solving Strong time management and prioritization skills Bonus: Experience with HTML, CSS, JavaScript, and API setup Salary :- Upto 12LPA

Reports To: Head - Business Marketing – Indus Appstore Experience: 5-7 years in Developer Marketing / Developer Relations / Ecosystem Development / ABM Strategy/ About Indus Appstore Indus Appstore is a homegrown alternative to global app marketplaces, designed with the Indian user in mind. It enables access to millions of apps across categories, supports native language interfaces , and enhances content discovery tailored for Indian preferences. With a robust ecosystem backing and an India-first philosophy, Indus Appstore is building the future of digital distribution — inclusive, open, and localized. Alongside our consumer product, we are focused on building a vibrant developer-facing platform that enables mobile app developers, Indian and Global alike,to list, distribute, and manage their apps with ease — all while benefiting from a zero-commission, transparent, and developer-first approach. As we scale aggressively, our focus is twofold: User Growth through differentiated, regional-first app discovery Developer Growth by building a viable, high-performance ecosystem for app developers Why This Role Is Mission-Critical There’s a strong pareto that exists in the global app economy, so it’s imperative to augment the sales efforts and go after the top enterprises and apps that drive 80-90% of the app usage and downloads. There is also a large opportunity that runs into millions of long-tail yet regionalized content and local/Indie developers that need to be brought in solely at the back of marketing efforts. We are looking for a Developer Relations Marketing Manager who can own, influence, and activate this developer universe by leading ecosystem engagement, building relationships, and becoming the bridge between the Indus Appstore platform and the developer community. Key Responsibilities Developer Pipeline & Product Marketing Build and execute a robust product marketing strategy targeting top 5,000 global apps and their parent developers. Design end-to-end journeys for KDMs (Product Heads, CTOs, Growth Leaders) to evaluate and onboard onto Indus Appstore. Create go-to-market toolkits and communication for new APIs, features, and dev tools Craft focussed playbooks for Enterprise developers across key geos (India, US, SEA, MENA) and verticals (gaming, fintech, OTT, edtech, utilities). Mid-sized and Long-tail developer ecosystem - Indies, startups, founders, local and regional app developers Developer Community & Ecosystem Building Create and scale an always-on developer ecosystem — through forums, programs, online platforms, and in-person networks. Establish a Developer Advocacy Council with marquee voices across India and abroad. Seed a developer-first culture and flywheel around product feedback, advocacy, and referrals Build a Dev Evangelist Network of power users, thought leaders, and influencers. Event Strategy & Thought Leadership Own a comprehensive event calendar – developer summits, global roadshows, partner meetups, webinars, and hackathons. Design & execute bespoke CXO roundtables , AMAs, and invite-only tech dinners for strategic relationship building. Build co-branded activations with partners (OEMs, infra providers, dev communities) Spearhead the platform’s thought leadership through podcasts, whitepapers, keynote opportunities, local and global publications and ecosystem reports. MQL & Martech Integration Build and manage a pipeline of Marketing Qualified Leads (MQLs) via developer signups, trials Work closely with the product teams, agency partners and utilise the martech stack to build an integrated attribution model and personalized outreach journey. Partner with sales and BD to convert leads into long-term developer partners. Content & Brand Narrative Work with social media, content and creative teams to curate and co-create platform stories, technical content, case studies, and success narratives with developers. Launch and scale a Dev Blog , periodic newsletters, and social storytelling via X, GitHub, LinkedIn, and more. Ensure brand consistency across all touchpoints while allowing for regional, cultural, and category nuance. Ideal Profile Must-Haves 5-7 years of experience in Developer Marketing / Developer Relations / B2B Tech Marketing Proven success building programs targeting enterprise and indie developers , especially in mobile-first industries Exposure to ABM frameworks , marketing automation tools (Hubspot, Marketo, etc.), and CRM systems Preferred Strong network in India and global developer ecosystems (SEA, MENA, US) Experience working with app stores, OEMs, or platform aggregators Comfort with both technical and business stakeholders Prior experience managing or collaborating with developer communities (Stack Overflow, GitHub, Discord, Reddit) Who You Are You have a builder’s mindset – proactive, agile, and able to function in ambiguity You can switch gears effortlessly between strategy and execution You thrive at the intersection of technology, marketing, and community You bring humility, hustle, and a strong sense of purpose to your work What We Offer A seat at the core of one of India’s most ambitious digital infrastructure plays Ownership of a mission-critical function with opportunity to create global impact High-agency, high-autonomy environment with the opportunity to lead from the front

Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services. As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify and Jive. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions. Position Summary Job Title: Senior Architect – Consulting & Solution Delivery Location: Open to India & Canada (Remote/Hybrid as applicable) Experience Level: 10+ Years Department: Technology Consulting / Delivery Reports To: Director – Technology Solutions / VP – Services Employment Type: Full-time Job Summary Grazitti Interactive is looking for a visionary and experienced Senior Architect to lead technical strategy, client engagements, and solution design across complex enterprise environments. The ideal candidate will bring deep architectural expertise, strong consulting capabilities, and a proactive approach to driving innovation and operational excellence in project delivery. This role will be instrumental in expanding our technical footprint, strengthening client trust, and enhancing delivery maturity. You will work with cross-functional teams and global clients to translate business needs into scalable, high-performing solutions. Key Responsibilities Client Engagement & Leadership Act as the technical face of Grazitti for high-value clients Lead stakeholder discussions and manage expectations throughout the engagement lifecycle Build lasting relationships with clients by delivering strategic value Requirement Gathering & Discovery Conduct detailed discovery sessions with business and technical stakeholders Translate complex business needs into clear, actionable solution architectures Identify opportunities for value addition, innovation, and technology optimization Solution Architecture & Design Architect scalable, secure, and performance-oriented solutions across evolving digital ecosystems Define standards for architecture, design patterns, and integration frameworks Maintain a balance between tailored innovation and delivery efficiency Project Oversight & Delivery Excellence Drive end-to-end ownership of project delivery in collaboration with project managers and development teams Ensure alignment with best practices, timelines, and client goals Conduct architectural reviews, code audits, and ensure high-quality outcomes Internal Capability Building & Revenue Growth Help standardize delivery processes and elevate technical oversight Mentor internal teams and contribute to knowledge-sharing initiatives Support strategic pricing models, such as blended billing, to unlock new revenue streams Required Qualifications & Skills 10+ years of experience in software architecture, technical consulting, or enterprise solution delivery Proven track record of leading client-facing engagements and multi-disciplinary teams Expertise in designing complex, cloud-based, and integration-heavy solutions Proficient in modern technologies such as microservices, APIs, DevOps, and cloud (AWS/Azure/GCP) Strong understanding of system design, scalability, and security best practices Excellent communication, presentation, and stakeholder management skills Ability to operate effectively across time zones and multicultural teams Nice-to-Have Prior experience in digital transformation projects or domain-specific consulting Certifications in architecture frameworks (TOGAF, AWS/Azure Architect, etc.) Experience with Agile, SAFe, or other delivery frameworks

Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions. What makes this opportunity interesting? 🇨🇦 Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents 🌟 Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment 🤖 Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable. We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more. Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally. OUR COMPANY VALUES guide our team and shape our culture. 👑 Customer First ⚡Speed & Impact 🔧 Own It 🤝 Trust & Integrity 🔁 Learn & Adapt 🤜🤛 Stronger Together We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances. Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our Executive Leadership team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment. We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges. About the Role We're looking for a remote Global Demand Generation Lead to orchestrate our global marketing transformation as we shift from generic marketing approaches to specialized, AI-powered campaign systems that drive always-on lead generation. In this role, you'll own the strategic orchestration of integrated multi-channel campaigns focused on demand generation, partner activation, and pipeline acceleration. You'll act as the central coordination point between content teams, paid media specialists, automation experts, and data analysts, designing campaigns that span LinkedIn/Google Ads, PR, inbound content, and organic channels while activating our reseller network as brand advocates. This is a strategic leadership position where you'll design and orchestrate campaigns rather than execute tactical tasks. You'll direct specialist teams (content creators, paid media experts, automation specialists) to execute your strategic vision, while you focus on campaign architecture, performance optimization, and cross-functional coordination. OUR IDEAL CANDIDATE brings 6+ years of experience in B2B SaaS campaign leadership roles like Demand Generation Manager, Growth Marketing Manager, or Marketing Operations Manager , with hands-on expertise in marketing automation platforms and multi-channel campaign orchestration. You think strategically while executing operationally, seeing campaigns not as isolated tasks but as powerful systems that connect people, content, automation, and data. You bring an ownership mindset that goes beyond execution—someone who truly owns outcomes and drives our team forward with the seniority and experience to lead our marketing transformation. Your performance will be measured by MQL-to-SQL conversion rates, influenced pipeline attribution, campaign calendar adherence, A/B testing optimization cycles, and cross-pod coordination effectiveness. You'll be part of our GTM tribe’s Demand Generation pod, work cross-functionally and report to the Head of Demand Generation . You'll be doing things like: Campaign Orchestration & Strategic Planning: Lead end-to-end global campaigns from brief to go-live; develop messaging frameworks and campaign briefs; maintain campaign calendar and facilitate quarterly planning; design always-on lead generation systems that build on previous learnings; manage campaign cadences including monthly, quarterly coordination, sprint reviews, retrospectives, and backlog grooming Cross-Functional Collaboration & Pod Coordination: Synchronize initiatives across regional pods, product teams, and brand specialists; facilitate planning between tribes and chapters; coordinate with Strategic Alliances and Customer Success teams; align global messaging with regional execution Multi-Channel Strategy & Execution: Define target personas and messaging architecture; develop campaigns spanning LinkedIn/Google Ads, PR, and inbound content; adapt strategies for channel partners and regional markets; expand into organic channels and shareable content; take accountability for paid media performance optimization Reseller Network Activation: Develop campaigns that activate resellers as brand advocates; create shareable content strategies for reseller amplification; design partner-led growth initiatives that expand reach through channel networks Automation-First Workflow Design: Design scalable, trigger-based workflows in Zoho Campaigns; implement lead flows, segmentation, and tracking systems; ensure zero manual dependencies; maintain technical proficiency in Zoho platform Lead Generation & Qualification: Convert leads into qualified prospects rather than focusing on volume; optimize MQL-to-SQL conversion rates; monitor dashboards and analyze funnel metrics; deploy A/B tests and adjust segmentation; ownership or partnership of mid-funnel nurture journeys and lifecycle campaigns essential for conversion and retention; maintain close coordination with Sales and BDRs , especially for feedback loops, qualification criteria, and campaign optimization based on field insights Global Playbook Development: Build reusable campaign frameworks and modular assets; ensure consistency and adaptability across markets; develop standardized processes for rapid deployment AI Experimentation & Optimization: Test creative variations using AI tools; integrate AI to complement strategic thinking; drive continuous optimization cycles across campaign elements Skills & Qualifications 6+ years of prior experience in roles like Demand Generation Manager, Growth Marketing Manager, Marketing Operations Manager, Director of Marketing, or related B2B SaaS roles. Hands-on experience with marketing automation platforms (Zoho Campaigns, HubSpot, or Marketo) including lead flows, segmentation, A/B testing, and performance tracking Comfort with CRM systems, dashboard analysis, and converting funnel metrics into actionable recommendations Proven track record leading multi-channel campaigns in B2B SaaS environments with global, fast-paced teams Experience coordinating multiple workstreams and always-on lead generation systems Systems thinking: zoom out for strategy, zoom in for execution details Strong stakeholder management across content, automation, product marketing, and regional teams Performance-driven mindset with excellent organization and prioritization in dynamic environments Curious, data-informed approach with eagerness to test, optimize, and think in campaign systems rather than individual assets Bonus if you also have: Product-led growth experience in onboarding, feature adoption, or customer expansion campaigns Previous involvement in Growth Pods, Agile teams, or Chapter-based organizations Customer journey mapping and lifecycle stage definition knowledge AI-powered automation and experimental marketing channel experience Multilingual or multicultural experience for international markets Familiarity with our tools: Zoho One (CRM, Campaigns, Flow, Sites, Social), Google Workspace, ChatGPT/Claude/Gemini, Zapier, Clay, ClickUp, Google Analytics, Google Ads, LinkedIn Ads, HubSpot, Marketo Position Details Hours: Fixed 9-hour shift, 8AM-5PM ET (Toronto time), inclusive of a 1-hour break Type: Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required. Level: Senior (6+ years of relevant experience) Compensation: ~CAD $1,753–$2,232 (INR 110K–140K)/month, depending on experience. Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance. Benefits of working with us: 🚀 Work directly with a forward-thinking international company 🏡 Work from the comfort of your home 🏆 Incredibly talented teammates 🧘🏾‍♀️ Work-life balance: 9 hours a day (including a 1-hour break), 5 days a week 💰 Above-market compensation 🧠 Lots of learning & growth opportunities 🌴 Paid vacations and US public holidays 🩺 Medical benefits reimbursement 💻 Hardware credit allowance 🇨🇦 Compensation anchored to the Canadian dollar ⚡ Lead strategic transformation in a high-growth IoT company 🤖 Work with cutting-edge AI tools and automation platforms 🌍 Global impact across 3+ million vehicles and 3,000+ customers Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. AEM Architect Responsibilities: Design and implement solutions based on Adobe Marketo Design and improve solutions around Adobe Marketo solutions Work with architects, BAs to understand the business requirements and scope of work. Work in tandem with cross-functional technology teams to integrate solutions Rapidly prototype potential integration approaches with products and solutions across Adobe, and other digital marketing tools and platforms Create technical & operational documentation for the software or system Provide demos to the rest of the Innovation team and business stakeholder Prototypes interactive interfaces with multiple states and roles Conducts user testing and reporting on the outcomes Interface with Architects to understand the design skeleton. Ensure technical issues are quickly resolved and implement strategies and solutions to help reduce the likelihood of reoccurrence. Experience in a fast paced Agile Scrum Delivery Team environment Required to perform management and hands-on software design, development, and review Showcase strong leadership skills, including the ability to deliver constructive feedback and the ability to lead by example Work on estimating development tasks Manage and/or being managed by remote teams/offices Knowledge and Skill: Marketo configuration, system administration and development Workspaces & partition, email setup, custom activates, custom objects, fields management, tags Users, roles & access control patterns Smart Campaigns, Programs, Lists, Demand Generation, Email Marketing, Personalisation Marketo Setup, configuration and administration Connector based integrations Custom integration with REST APIs and Webhooks Deep understanding and experience of using Custom Objects. Reporting, building landing pages and template. A degree in Computer Science/ Engineering or a related discipline or equivalent work experience. Relevant Marketo certifications. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Job Title: Senior B2B Digital Marketing Specialist/Manager Location: Coimbatore, Tamil Nadu (Onsite Only) Job Type: Full-time, Permanent Salary: Up to ₹8 LPA Notice Period: Candidates with up to 45 days notice only Job Overview: Our client, a growing engineering and digital solutions company, is seeking an experienced Senior B2B Digital Marketing Specialist/Manager to drive strategic marketing initiatives targeted at international mid-market and enterprise clients . If you have deep expertise in Account-Based Marketing (ABM) , SEO , and LinkedIn campaign execution , and are ready to make a real impact, this is the role for you. Note: B2B digital marketing experience is mandatory . Please do not apply without relevant ABM and B2B marketing expertise. Key Responsibilities: 1. Strategy & Planning Develop ABM-led marketing strategies and execution plans Build SEO roadmaps and LinkedIn content calendars Define ICPs, personas, target accounts, and keyword sets Campaign Execution Run ABM campaigns via LinkedIn, email, webinars, retargeting Execute SEO strategies: on-page, off-page, and technical SEO Optimize campaign performance based on data and KPIs LinkedIn Marketing Manage organic + paid strategies (LinkedIn Ads, InMail, Sponsored Content) Leverage polls, videos, carousels for engagement and lead gen Lead thought leadership, employee advocacy campaigns Content & Collateral Guide creation of high-converting SEO + LinkedIn content Deliver case studies, landing pages, infographics, blog posts Lead Management & Nurturing Build lead scoring models and automation workflows (HubSpot/Marketo) Coordinate with Sales for lead handoff, SLAs, MQL/SQL definitions Analytics & Optimization Monitor and report KPIs: traffic, CPL, conversions, rankings, engagement Tools: Google Analytics, Search Console, Ahrefs/SEMrush, LinkedIn Manager Collaboration Work with cross-functional teams (Sales, Product, Tech) Align messaging, drive GTM strategy, present campaign insights Required Skills & Tools: 4–5 years of B2B digital marketing experience (Mandatory) Hands-on with ABM, SEO, LinkedIn Ads for international clients Experience with: LinkedIn Campaign Manager & Sales Navigator HubSpot / Marketo Ahrefs / SEMrush / Moz Google Ads / Google Analytics Salesforce CRM Candidate Profile: Based in Tamil Nadu Excellent written and verbal English communication Strategic thinker with tactical execution strength Strong grasp of B2B buyer journeys, lead generation & funnel management How to Apply: Send your resume to: jobs@prognova.co

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. Those in Salesforce system integration at PwC will focus on connecting Salesforce with other systems, applications, or databases to enable seamless data flow and process automation. You will be responsible for designing, developing, and implementing integration solutions using various integration technologies and tools, such as Salesforce APIs, middleware platforms, and web services. Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Craft and convey clear, impactful and engaging messages that tell a holistic story. Apply systems thinking to identify underlying problems and/or opportunities. Validate outcomes with clients, share alternative perspectives, and act on client feedback. Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations. Deepen and evolve your expertise with a focus on staying relevant. Initiate open and honest coaching conversations at all levels. Make difficult decisions and take action to resolve issues hindering team effectiveness. Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. Field CAN be edited Field CANNOT be edited ____________________________________________________________________________ Job Summary - A career in our Managed Services team will provide you an opportunity to collaborate with a wide array of teams to help our clients implement and operate new capabilities, achieve operational efficiencies, and harness the power of technology. Our Application Evolution Services team will provide you with the opportunity to help organizations harness the power of their enterprise applications by optimizing the technology while driving transformation and innovation to increase business performance. We assist our clients in capitalizing on technology improvements, implementing new capabilities, and achieving operational efficiencies by managing and maintaining their application ecosystems. We help our clients maximize the value of their Salesforce investment by managing the support and continuous transformation of their solutions in areas such as sales, service, marketing and customer relationship Management. Minimum Degree Required (BQ) *: Bachelor’s Degree Degree Preferred Bachelor's degree Required Field(s) Of Study (BQ) Preferred Field(s) of Study: Computer and Information Science, Management Information Systems Minimum Year(s) of Experience (BQ) *: US Certification(s) Preferred Minimum of 5 years of experience Salesforce.com certifications: Certified Administrator, Certified Developer, Certified Business Analyst, or Certified Sales/Service Consultant; Additional specialized Salesforce.com certifications such as Marketing Cloud, Experience Cloud, App Builder, AI Associate Preferred Knowledge/Skills *: Demonstrates extensive level of abilities and/or a proven record of success identifying and addressing client needs: Trains junior team members to develop skills in specific Salesforce domains; Analyzes and customizes Salesforce seasonal release notes for engagements, presenting to clients; Serves as a SME for resolving complex production support issues and enhancements; Develops expertise in specific application functions/capabilities; Identifies opportunities for enhancing and/or deploying new functionality based on ticket data trends or changes in client requirements; Leads testing automation efforts; Conducts ticket procedure and other status calls with clients within specific area of expertise; Leads design, development, and deployment of enhancements; Identifies automations and designs solutions to improve service delivery or simplify application processes for end users; Manages a support ticketing queue with multiple open items, demonstrating good written and oral communication skills; Liaises with internal engagement leaders, reporting wins, risks, and concerns; Coaches and mentors staff as necessary for success; Supports engagement management activities, including financial management; Owns and fosters client relationships; Leads resource planning for managed engagements; Possesses fundamental knowledge and experience in support/service management; Conducts fit and gap analysis to assess how well the solution meets requirements and assess whether requirements are thorough using fit and gap analysis templates; Creates functional requirements documents based on templates and presents them to Stakeholders as well as Business Leads and Subject Matter Experts for signoff; Helps the team through the development life cycle of major and minor enhancements, providing key inputs during design, migrating data from external systems, conducting and supporting solution testing, building test cases, assisting with functional, system and user acceptance testing, and supporting user and administrator training; Develops and provides guidance on Salesforce and managed services industry benchmarks, including DevOps; Ability to generate analytical insights and process improvement recommendations from application support tickets or enhancements data; Understanding of enterprise applications to which Salesforce.com clouds (for example: Sales, Service, Marketing, Revenue, Slack, MuleSoft) is commonly integrated to enable an end-to-end ecosystem for enterprise customers (e.g., SAP, Oracle, Marketo and related cloud and/or on-premises ERP business applications); Able to understand and articulate business or technical requirements and propose solutions after performing due diligence; Deliver and track the delivery of issue resolutions to meet the SLA’s and KPI’s; Experience in: Development methodologies, including Agile; Application technology stack for Salesforce; DevOps processes and tools; and, ITIL process knowledge/understanding is highly preferred. Should have strong technical skills in Salesforce to provide solution architecture, design trade-offs, and ability to decipher design choices. Ability to provide technical leadership setting best practices including quality of design, implementation, maintenance, and support. Extensive experience in Force.com platform using Apex, Lightning and LWC. Solid implementation support experience using Sales / Service / Custom cloud. Solid experience in Web services, REST API and implementing common integration patterns between Force.com, ERP and CRM systems. Should have strong experience in working with middleware that supports Salesforce platforms like Mulesoft, Boomi, Informatica, Tibco, and Fusion middleware. Ability to define Data migration strategies considering data volumes, external environments and migration approach. Ability to address security complexities, and design solutions aligning with Salesforce security models. Should have managed multi environments, multi regions complex implementation support projects and therefore able to define environmental and deployment strategies. Experience in working with SLDS, HTML, CSS, Ajax, JavaScript, jQuery. Experience in working with a broad range of emerging Salesforce products – B2B Commerce, Tableau CRM, CG Cloud, MFG Cloud, Loyalty cloud and Slack. Should have good exposure to working prominent AppExchange products aligned to different industries. Good experience with proposal activities like RFI/RFP analysis, RAID analysis, resource and effort estimation for Salesforce projects. Extensive experience managing and delivering multiple projects using Agile Methodology. Able to run practice initiatives and enable capabilities within the Salesforce practice. Good experience in articulating Point of Values and defining Go-to market solution. Review releases from Salesforce on a regular basis to determine new features that are appropriate for end users. Define, develop, and follow best practices in Salesforce. Able to handle data management inclusive of data load, data translation, data hygiene, data migration and integration. Proven ability to look at technical processes from a strategic standpoint and understand the inter-relationships. Recommend to team members or customers the appropriate and optimal use/configuration of a custom build solution. Familiarity building custom solutions on: SAP, Oracle, MS-SQL Server, or other RDMS. Proven track record of writing, interpreting, and managing deliverables of a consulting engagement. Awareness of the changing Cloud ecosystem and adjust to new technologies, methods and apps. Strong communication skills, negotiation skills, and conflict resolution. Possess advanced Salesforce certifications and Certified as Scrum Master. Additional Information Experience Level: 10-12 years

As a MarTech Consultant (MTC) at RightWave, you will be part of our world-class team that is driven by the pursuit of excellence. If you are a Graduate in Computer Science or Information Technology and find the word CRM exciting, then this is the perfect opportunity for you to work with cutting-edge technologies. Your role will involve utilizing your skills in HTML, CSS, SQL, and CRMs to create and implement e-marketing campaigns, manage marketing databases, and interact with global customers. Attention to detail and a keen interest in building a career in Marketing Automation are key attributes for success in this role. While knowledge and experience in CRM tools like Marketo, Eloqua, Salesforce, and Netsuite are beneficial, they are not mandatory requirements. Strong communication and analytical skills are essential for effectively engaging with customers and exceeding their expectations. As a MarTech Consultant, you will need to provide superior services to our clients, ensuring a delightful experience with every interaction. A passion for excellence and a drive to excel in your work are qualities that we value highly at RightWave. Joining our team means being part of a pioneering company in the Marketing Automation domain. We offer a supportive and open environment that encourages continuous learning and growth. If you are looking for an opportunity to work with industry-leading clients, learn the latest techniques and technologies, and contribute to shaping the future of marketing, then RightWave is the place for you. If you hold a degree in Computer Science, Information Technology, Marketing, Business Administration, Operations, or a related field, and are ready to challenge yourself with new opportunities, we invite you to apply and be a part of our dynamic team in Noida, India.,

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. AEM Architect Responsibilities: Design and implement solutions based on Adobe Marketo Design and improve solutions around Adobe Marketo solutions Work with architects, BAs to understand the business requirements and scope of work. Work in tandem with cross-functional technology teams to integrate solutions Rapidly prototype potential integration approaches with products and solutions across Adobe, and other digital marketing tools and platforms Create technical & operational documentation for the software or system Provide demos to the rest of the Innovation team and business stakeholder Prototypes interactive interfaces with multiple states and roles Conducts user testing and reporting on the outcomes Interface with Architects to understand the design skeleton. Ensure technical issues are quickly resolved and implement strategies and solutions to help reduce the likelihood of reoccurrence. Experience in a fast paced Agile Scrum Delivery Team environment Required to perform management and hands-on software design, development, and review Showcase strong leadership skills, including the ability to deliver constructive feedback and the ability to lead by example Work on estimating development tasks Manage and/or being managed by remote teams/offices Knowledge and Skill: Marketo configuration, system administration and development Workspaces & partition, email setup, custom activates, custom objects, fields management, tags Users, roles & access control patterns Smart Campaigns, Programs, Lists, Demand Generation, Email Marketing, Personalisation Marketo Setup, configuration and administration Connector based integrations Custom integration with REST APIs and Webhooks Deep understanding and experience of using Custom Objects. Reporting, building landing pages and template. A degree in Computer Science/ Engineering or a related discipline or equivalent work experience. Relevant Marketo certifications. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. AEM Architect Responsibilities: Design and implement solutions based on Adobe Marketo Design and improve solutions around Adobe Marketo solutions Work with architects, BAs to understand the business requirements and scope of work. Work in tandem with cross-functional technology teams to integrate solutions Rapidly prototype potential integration approaches with products and solutions across Adobe, and other digital marketing tools and platforms Create technical & operational documentation for the software or system Provide demos to the rest of the Innovation team and business stakeholder Prototypes interactive interfaces with multiple states and roles Conducts user testing and reporting on the outcomes Interface with Architects to understand the design skeleton. Ensure technical issues are quickly resolved and implement strategies and solutions to help reduce the likelihood of reoccurrence. Experience in a fast paced Agile Scrum Delivery Team environment Required to perform management and hands-on software design, development, and review Showcase strong leadership skills, including the ability to deliver constructive feedback and the ability to lead by example Work on estimating development tasks Manage and/or being managed by remote teams/offices Knowledge and Skill: Marketo configuration, system administration and development Workspaces & partition, email setup, custom activates, custom objects, fields management, tags Users, roles & access control patterns Smart Campaigns, Programs, Lists, Demand Generation, Email Marketing, Personalisation Marketo Setup, configuration and administration Connector based integrations Custom integration with REST APIs and Webhooks Deep understanding and experience of using Custom Objects. Reporting, building landing pages and template. A degree in Computer Science/ Engineering or a related discipline or equivalent work experience. Relevant Marketo certifications. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. AEM Architect Responsibilities: Design and implement solutions based on Adobe Marketo Design and improve solutions around Adobe Marketo solutions Work with architects, BAs to understand the business requirements and scope of work. Work in tandem with cross-functional technology teams to integrate solutions Rapidly prototype potential integration approaches with products and solutions across Adobe, and other digital marketing tools and platforms Create technical & operational documentation for the software or system Provide demos to the rest of the Innovation team and business stakeholder Prototypes interactive interfaces with multiple states and roles Conducts user testing and reporting on the outcomes Interface with Architects to understand the design skeleton. Ensure technical issues are quickly resolved and implement strategies and solutions to help reduce the likelihood of reoccurrence. Experience in a fast paced Agile Scrum Delivery Team environment Required to perform management and hands-on software design, development, and review Showcase strong leadership skills, including the ability to deliver constructive feedback and the ability to lead by example Work on estimating development tasks Manage and/or being managed by remote teams/offices Knowledge and Skill: Marketo configuration, system administration and development Workspaces & partition, email setup, custom activates, custom objects, fields management, tags Users, roles & access control patterns Smart Campaigns, Programs, Lists, Demand Generation, Email Marketing, Personalisation Marketo Setup, configuration and administration Connector based integrations Custom integration with REST APIs and Webhooks Deep understanding and experience of using Custom Objects. Reporting, building landing pages and template. A degree in Computer Science/ Engineering or a related discipline or equivalent work experience. Relevant Marketo certifications. EY | Building a better working world EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued. We’re looking for a mid-level Marketing Operations Analyst to join our distributed team and support campaign execution across both B2B and B2C initiatives. You’ll play a key role in building and launching campaigns that drive engagement and lead generation across international markets. What You’ll Do Build and launch email campaigns, forms, landing pages, and automation flows in Marketo Apply standard processes for tokenization, dynamic content, segmentation, email scripting (e.g., Velocity), and program cloning Set up and handle lead scoring rules, champion programs, and triggered workflows in alignment with global campaign strategy Implement campaign tracking (e.g., UTMs, SFDC campaign association, program statuses) for downstream attribution and reporting, Troubleshoot issues related to deliverability, rendering, data flow, and sync errors with CRM Work closely with marketers in North America, EMEA, and APAC to gather campaign requirements and ensure regional nuances (e.g., time zones, languages, regulations) are supported Attend campaign intake meetings, status updates, and global syncs across time zones as needed Coordinate closely with design, web, and localization teams to ensure timely campaign asset delivery and quality Marketing Operations Best Practices Ensure consistent use of campaign templates, folder structures, naming conventions, and data governance protocols Maintain campaign calendars, project trackers, and intake tickets using project management tool Support continuous process improvement by flagging inefficiencies or common problems and suggesting automation or documentation improvements Uphold compliance with global privacy standards (e.g., GDPR, CAN-SPAM) and suppression list managementB2B & B2C Support Implement B2B campaigns focused on lead generation, champion, ABM, and event follow-up Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys, and transactional communications What We’re Looking For 3–5 years of experience in Marketing Operations or Marketing Automation roles Hands-on experience with Marketo, HubSpot, Eloqua or similar, including email builds, workflows, segmentation, and reporting setup Familiarity with HTML/CSS for email editing, and use of tokens or scripting for personalization Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow Strong communication and time management skills to operate effectively in a global, remote team Comfortable balancing multiple campaign requests and shifting timelines Experience supporting B2B marketing teams Exposure to Marketing technologies like 6sense, Path factory or others Understanding of lead lifecycle management, data hygiene, and audience segmentation strategy Familiarity with deliverability tools and compliance frameworks Marketo Certified Professional and/or Marketo Certified Exp in Excel and reporting, good to have Location Gurgaon, India The #TeamGBT Experience Work and life: Find your happy medium at Amex GBT. Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family. Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals. Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first. We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action. And much more! All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law. Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance. Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement. What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued. We are seeking an India-based ABM Analyst to support the execution of our global account-based marketing (ABM) programs. This is a tactical, hands-on role responsible for building account audiences, driving campaigns across platforms, and supporting performance reporting.You will work closely with our ABM Manager to bring 1:1, 1:few, and 1:many campaigns to life through platforms including 6sense. This is a fantastic opportunity for someone looking to grow in ABM, marketing operations, or RevOps by owning the day-to-day mechanics of high-impact marketing. What You'll Do: Support execution of global ABM campaigns by building and QAing account audiences in 6sense Activate segments and journeys in Adobe Real-Time CDP, ensuring proper alignment with campaign targeting and CRM audiences Complete campaigns across Marketo, Salesforce, Outreach, and paid media channels in collaboration with partner teams Own campaign QA including audience logic, suppression, field mapping, and tracking parameters Maintain campaign documentation, briefs, audience definitions, and executional calendars Pull campaign performance metrics and assist with weekly performance dashboards Monitor campaigns in-flight and raise flags on any audience, tracking, or performance issues What We're Looking For: 2–4 years of experience in marketing operations, campaign execution, or ABM support, ideally in a global or B2B setting Hands-on experience with 6sense — audience building, segment logic, campaign QA Familiarity with Adobe Real-Time CDP and its use in campaign activation or audience orchestration Experience with Marketo and Salesforce preferred Strong attention to detail — capable of handling multiple campaigns with high accuracy Proficiency with Excel/Google Sheets and basic data QA Comfortable working across time zones in a fast-paced, cross-functional environment Prior experience driving campaigns for global enterprise or commercial sales teams Exposure to marketing attribution models, lead lifecycle reporting, or pipeline analytics Familiarity with tools like Tableau, Looker, or Adobe Journey Optimizer (AJO) Location Gurgaon, India The #TeamGBT Experience Work and life: Find your happy medium at Amex GBT. Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family . Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals. Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first. We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action. And much more! A ll applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law. Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance. Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement . What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!

What will you do? Act as the primary point of contact for client queries and issues. Understand client requirements and ensure timely delivery of solutions. Coordinate with cross-functional teams to ensure smooth project execution. Prepare, analyze, and present detailed reports as per client and management requirements. Ensure Emails deliverables follow the industry’s best practices & brand compliance. Develop deep knowledge of specific processes, tools, and systems. Recommend measures to improve work process methods to ensure the highest quality work output possible. An ability to comprehend problems and articulate solutions in a way that is completely aligned to the business strategy and easy to understand for clients. What will you need? Relevant experience in email marketing and other channel deployment or campaign management. Working experience on any Marketing Automation platform such as Adobe Experience Manager, Marketo etc. Proficient in reporting and analyzing campaign performance. Excellent analytical skills with a data driven approach. Proficiency in MS Office, especially Excel and PowerPoint. Excellent verbal and written communication skills. Ability to manage multiple tasks and projects simultaneously. Demonstrated leadership qualities and a proactive attitude.

Role Overview As our SEO Specialist, you will play a critical role in shaping and executing our organic growth strategy. You'll optimize our website and content to attract, engage, and convert our target personas—from SMBs to enterprise decision-makers. This is a high-impact role that works cross-functionally with content, demand generation, product marketing, and web development. Key Responsibilities · Own and execute on-page, off-page, and technical SEO strategies aligned with SaaS demand generation goals · Perform comprehensive keyword research, clustering, and competitive gap analysis to target high-intent SaaS buyers · Optimize landing pages, blog content, and product pages for user experience and search performance · Work closely with content marketing to plan and develop SEO-focused thought leadership, cluster pages, and pillar content · Monitor site performance, crawl issues, indexing, and ranking changes using GA4, GSC, Ahrefs/SEMrush, and Screaming Frog · Build and maintain a quality backlink profile through ethical outreach and content partnerships · Collaborate with web developers to implement technical SEO enhancements (Core Web Vitals, schema markup, page speed, etc.) · Track key metrics: keyword rankings, organic sessions, bounce rates, conversions, and pipeline influenced by organic · Provide regular SEO performance reports with insights and recommendations Must-Have Qualifications · 2–4 years of SEO experience (preferably in a B2B SaaS or tech environment) · Strong understanding of the SaaS customer journey and funnel mechanics (TOFU → BOFU) · Hands-on experience with SEO tools: Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog · Working knowledge of HTML, CSS, and content management systems (WordPress, Webflow, or similar) · Experience optimizing for SaaS-specific goals like demo requests, sign-ups, and trial conversions · Ability to work independently and cross-functionally in a fast-paced, agile environment Nice to Have · Experience with marketing automation platforms (HubSpot, Marketo, etc.) · Familiarity with ABM, programmatic SEO, and content syndication · Knowledge of international SEO or multi-language content · Experience in optimizing SaaS marketplaces or app directories (e.g., G2, Capterra, etc.) What We Offer · Competitive salary + performance-based bonus · Budget for SEO tools, certifications, and learning · Fast-paced growth environment with real ownership · Access to cross-functional teams and mentorship from senior marketers

Department: Marketing Location: APAC-India Description The Marketing Manager of Marketing Excellence APAC will be responsible for developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation. This role will focus on strategic planning, digital marketing, content creation, and managing relationships with local market teams to ensure the successful execution of campaigns tailored to regional needs. The ideal candidate will have extensive experience in digital marketing and content strategy, with a strong understanding of local market dynamics, particularly in selecting the right trade and media partners. This role also functions as an account manager, ensuring that campaigns are aligned with APAC marketing strategies and local market objectives. Key Responsibilities In this role, you will… Campaign Development and Strategic Planning Responsible for selected target segments and leads the design and roll-out of integrated marketing campaigns that support business objectives, drive engagement, and generate leads across multiple APAC markets. Lead strategic planning for regional campaigns, ensuring alignment with the APAC marketing strategy and local market nuances. Oversee the development of digital marketing assets, including email campaigns, social media content, landing pages, and digital ads, ensuring consistency with brand messaging and guidelines. Develop content strategies that resonate with target audiences, leveraging insights from customer data and market research. Digital Marketing Execution Manage the execution of digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and display advertising. Collaborate with global leads and resources to ensure that APAC campaigns leverage the latest technologies, platforms, and trends. Optimize digital campaigns through continuous performance analysis and refinement, using data from tools such as Google Analytics, Adobe Analytics, and CRM systems. Implement A/B testing, audience segmentation, and personalization strategies to maximize the effectiveness of digital content and campaigns. Content Strategy and Development Lead assets creation effort by working closely with internal teams and external agencies to produce high-quality, engaging content tailored to specific regional markets and marketing touchpoints. Ensure that all marketing materials are aligned with the company’s overall messaging and brand positioning while meeting the needs of local markets. Guide local market teams on content localisation, ensuring that global assets are adapted appropriately for cultural relevance and local customer behaviours. Local Market Support and Partnership Management Act as the main liaison between the APAC marketing team and local market teams, providing guidance on campaign development, execution, and adaptation to meet local needs. Advise local market teams on the selection of trade and media partners, ensuring that they align with the brand’s target audience and marketing objectives. Collaborate with local markets to adjust APAC campaign strategies for local relevance, while ensuring brand consistency and compliance with regulatory guidelines. Assist in managing media buying and planning processes, ensuring that local markets engage with the most appropriate media outlets for campaign success. Performance Monitoring and Reporting Track and analyse the performance of marketing campaigns across channels, providing insights to optimize future initiatives. Provide regular reports on key performance indicators (KPIs), highlighting successes, areas for improvement, and actionable insights to both the APAC team and local market teams. Use data-driven insights to refine marketing strategies, ensuring that campaigns remain effective and aligned with business objectives. Community Building and Engagement Oversee the creation of compelling and innovative marketing content across various channels by actively reviewing KOL collaboration. Guide the influencer program strategy to enhance brand presence and engagement with professional communities. Ensure all marketing materials are consistent with brand messaging and positioning. Cross-Functional Collaboration Work closely with the professional marketing team, clinical and sales teams to ensure cohesive campaign execution across all markets. Collaborate with various stakeholders, product, and analytics teams to ensure seamless data flow, marketing platform optimization, and campaign tracking. Maintain strong relationships with external agencies and vendors to ensure timely and high-quality delivery of campaign assets. Skills, Knowledge & Expertise In this role, you’ll need … Bachelor’s Degree in Marketing, Communications, Business, or a related field. At least 8-10 years of experience in strategic marketing, campaign execution, and digital marketing, preferably in a B2B or tech environment. Proven track record of developing and executing integrated marketing campaigns, with a strong focus on digital and content strategies. Strong understanding of digital marketing channels (e.g. SEO/SEM, email marketing, social media, paid search) and analytics tools (e.g. Google Analytics, Adobe Analytics). Experience working with content management systems (CMS), CRM platforms (e.g. Salesforce, HubSpot), and marketing automation tools (e.g. Marketo, Pardot). Demonstrated ability to work cross-functionally and manage relationships with internal teams, local markets, and external agencies. Experience guiding local markets on media and trade partner selection, ensuring alignment with global marketing objectives. Excellent project management skills, with the ability to manage multiple campaigns and stakeholders in a fast-paced environment. Desired Skills Strategic Thinking: Ability to develop data-driven marketing strategies that align with both global and regional objectives. Content Expertise: Experience in content creation and adaptation for different markets, ensuring relevance and cultural fit. Digital Savvy: Deep understanding of digital marketing tools and trends, with the ability to optimize campaigns for maximum impact. Stakeholder Management: Proven ability to build strong relationships with local market teams and external partners, providing guidance and support for campaign success. Project Management: Strong organizational skills, with a focus on delivering campaigns on time and within budget. This role supports the Director/Associate Director by driving the development and execution of strategic campaigns, with a focus on digital marketing, content, and local market partnerships. It combines strategic marketing expertise with practical execution skills to ensure success across diverse markets in the APAC region. Applicant Privacy Policy Review our Applicant Privacy Policy for additional information. Equal Opportunity Statement Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. Those in Salesforce system integration at PwC will focus on connecting Salesforce with other systems, applications, or databases to enable seamless data flow and process automation. You will be responsible for designing, developing, and implementing integration solutions using various integration technologies and tools, such as Salesforce APIs, middleware platforms, and web services. Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Craft and convey clear, impactful and engaging messages that tell a holistic story. Apply systems thinking to identify underlying problems and/or opportunities. Validate outcomes with clients, share alternative perspectives, and act on client feedback. Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations. Deepen and evolve your expertise with a focus on staying relevant. Initiate open and honest coaching conversations at all levels. Make difficult decisions and take action to resolve issues hindering team effectiveness. Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. Field CAN be edited Field CANNOT be edited ____________________________________________________________________________ Job Summary - A career in our Managed Services team will provide you an opportunity to collaborate with a wide array of teams to help our clients implement and operate new capabilities, achieve operational efficiencies, and harness the power of technology. Our Application Evolution Services team will provide you with the opportunity to help organizations harness the power of their enterprise applications by optimizing the technology while driving transformation and innovation to increase business performance. We assist our clients in capitalizing on technology improvements, implementing new capabilities, and achieving operational efficiencies by managing and maintaining their application ecosystems. We help our clients maximize the value of their Salesforce investment by managing the support and continuous transformation of their solutions in areas such as sales, service, marketing and customer relationship Management. Minimum Degree Required (BQ) *: Bachelor’s Degree Degree Preferred Bachelor's degree Required Field(s) Of Study (BQ) Preferred Field(s) of Study: Computer and Information Science, Management Information Systems Minimum Year(s) of Experience (BQ) *: US Certification(s) Preferred Minimum of 7 years of experience Salesforce.com certifications: Certified Administrator, Certified Developer, Certified Business Analyst, or Certified Sales/Service Consultant; Additional specialized Salesforce.com certifications such as Marketing Cloud, Experience Cloud, App Builder, AI Associate Preferred Knowledge/Skills *: Demonstrates intimate level of abilities and/or a proven record of success identifying and addressing client needs: Acts as Salesforce domain specialist and provides coaching, mentoring, guidance and feedback to develop skills of team members; Analyzes and customizes Salesforce seasonal release notes for engagements, presenting them to clients; Serve as an SME for resolving complex production support issues and enhancements, staying current on Salesforce’s product roadmap and proposing solutions to clients; Leads ticket procedure calls with clients in their area of expertise; Leads design, development, and deployment of enhancements; Designs and develops deliverables/processes to improve delivery quality and efficiency; Leads aspects of delivery on multiple engagements; Manages client relationships and expectations, confirming client satisfaction of services; Leads delivery resource recruitment efforts; Develops training and certification plans for delivery resources; Conceptualizes, designs, and develops deliverables/processes to improve delivery quality and efficiency; Facilitates team operations management of multiple engagements and clients; Possesses strong functional and/or technical skills in Salesforce to provide solution architecture, design trade-offs, and ability to decipher design choices; Has ability to provide functional and/or technical leadership setting industry leading practices including quality of design, implementation, maintenance, and support; Possesses extensive experience in Force.com platform using Apex, Lightning and LWC; Proven experience with software configuration, Mobile solutions, Apex coding, or Visualforce coding experience with Salesforce and/or Veeva; Understanding of enterprise applications to which Salesforce.com clouds (for example: Sales, Service, Marketing, Revenue, Slack, MuleSoft) is commonly integrated to enable an end-to-end ecosystem for enterprise customers (e.g., SAP, Oracle, Marketo and related cloud and/or on-premises ERP business applications); Extensive abilities and/or a proven record of success serving as a solution or technical architect on one or more Salesforce Managed services engagements; Leads continuous improvement of solutions; Identifies automations and designs solutions to improve service delivery or simplify application processes for end users; Oversees transitioning and leading application support operations; Understands the common issues facing PwC's clients of specific industry sectors; Manages teams to deliver contracted services including troubleshooting and resolving production issues, developing and testing enhancements, and assessing impact of solutions within applications; Provides consistent communication of status to clients, including managing client expectations in regard to scope and service levels; Experience in: Development methodologies including Agile; Application technology stack for Salesforce; DevOps processes and tools; and, ITIL process knowledge/understanding is highly preferred. Should have strong technical skills in Salesforce to provide solution architecture, design trade-offs, and ability to decipher design choices. Should have managed multi environments, multi regions complex implementation support projects and therefore able to define scalable and robust solutions. Extensive experience in Force.com platform using Apex, Lightning and LWC. Solid implementation support experience using Sales / Service / Marketing /Custom cloud. Should have strong experience in working with middleware that supports Salesforce platforms like Mulesoft, Boomi, Informatica, Tibco, and Fusion middleware. Demonstrated solutioning experience in handling one or more Industry domain. Deep expertise in one or more Salesforce domain products – CPQ, CLM, nCino, Vlocity, FSL etc. Ability to address security complexities, and design solutions aligning with Salesforce security models. Experience in working with a broad range of emerging Salesforce products – B2B Commerce, Tableau CRM, CG Cloud, MFG Cloud, Loyalty cloud and Slack. Demonstrating ability to develop value propositions, solution approaches, and business proposals to meet client goals. Good experience with proposal activities like RFI/RFP analysis, RAID analysis, resource and effort estimation for Salesforce projects. Demonstrating communication skills to lead client executive discussions focused on scope, approach, design and implementation support considerations. Extensive experience managing and delivering multiple projects using Agile Methodology. Able to run practice initiatives and enable capabilities within the Salesforce practice. Good experience in articulating Point of Values and defining Go-to market solution. Review releases from Salesforce.com on a regular basis to determine new features that are appropriate for end users. Define, develop, and follow best practices in Salesforce. Able to handle data management inclusive of data load, data translation, data hygiene, data migration and integration. Proven ability to look at technical processes from a strategic standpoint and understand the inter-relationships. Recommend to team members or customers the appropriate and optimal use/configuration of a custom build solution. Familiarity building custom solutions on: SAP, Oracle, MS-SQL Server, or other RDMS. Proven track record of writing, interpreting, and managing deliverables of a consulting engagement. Awareness of the changing Cloud ecosystem and adjust to new technologies, methods and apps. Strong communication skills, negotiation skills, and conflict resolution. Possess advanced Salesforce certifications and Certified as Scrum Master. Demonstrating and directing multi-competency teams to deliver complex, quote-to-cash transformation programs. Additional Information Experience Level: 12-15 years

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued. We are seeking an India-based ABM Analyst to support the execution of our global account-based marketing (ABM) programs. This is a tactical, hands-on role responsible for building account audiences, driving campaigns across platforms, and supporting performance reporting.You will work closely with our ABM Manager to bring 1:1, 1:few, and 1:many campaigns to life through platforms including 6sense. This is a fantastic opportunity for someone looking to grow in ABM, marketing operations, or RevOps by owning the day-to-day mechanics of high-impact marketing. What You'll Do: Support execution of global ABM campaigns by building and QAing account audiences in 6sense Activate segments and journeys in Adobe Real-Time CDP, ensuring proper alignment with campaign targeting and CRM audiences Complete campaigns across Marketo, Salesforce, Outreach, and paid media channels in collaboration with partner teams Own campaign QA including audience logic, suppression, field mapping, and tracking parameters Maintain campaign documentation, briefs, audience definitions, and executional calendars Pull campaign performance metrics and assist with weekly performance dashboards Monitor campaigns in-flight and raise flags on any audience, tracking, or performance issues What We're Looking For: 2–4 years of experience in marketing operations, campaign execution, or ABM support, ideally in a global or B2B setting Hands-on experience with 6sense — audience building, segment logic, campaign QA Familiarity with Adobe Real-Time CDP and its use in campaign activation or audience orchestration Experience with Marketo and Salesforce preferred Strong attention to detail — capable of handling multiple campaigns with high accuracy Proficiency with Excel/Google Sheets and basic data QA Comfortable working across time zones in a fast-paced, cross-functional environment Prior experience driving campaigns for global enterprise or commercial sales teams Exposure to marketing attribution models, lead lifecycle reporting, or pipeline analytics Familiarity with tools like Tableau, Looker, or Adobe Journey Optimizer (AJO) Location Gurgaon, India The #TeamGBT Experience Work and life: Find your happy medium at Amex GBT. Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family. Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals. Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first. We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action. And much more! All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law. Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance. Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement. What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued. We’re looking for a mid-level Marketing Operations Analyst to join our distributed team and support campaign execution across both B2B and B2C initiatives. You’ll play a key role in building and launching campaigns that drive engagement and lead generation across international markets. What You’ll Do Build and launch email campaigns, forms, landing pages, and automation flows in Marketo Apply standard processes for tokenization, dynamic content, segmentation, email scripting (e.g., Velocity), and program cloning Set up and handle lead scoring rules, champion programs, and triggered workflows in alignment with global campaign strategy Implement campaign tracking (e.g., UTMs, SFDC campaign association, program statuses) for downstream attribution and reporting, Troubleshoot issues related to deliverability, rendering, data flow, and sync errors with CRM Work closely with marketers in North America, EMEA, and APAC to gather campaign requirements and ensure regional nuances (e.g., time zones, languages, regulations) are supported Attend campaign intake meetings, status updates, and global syncs across time zones as needed Coordinate closely with design, web, and localization teams to ensure timely campaign asset delivery and quality Marketing Operations Best Practices Ensure consistent use of campaign templates, folder structures, naming conventions, and data governance protocols Maintain campaign calendars, project trackers, and intake tickets using project management tool Support continuous process improvement by flagging inefficiencies or common problems and suggesting automation or documentation improvements Uphold compliance with global privacy standards (e.g., GDPR, CAN-SPAM) and suppression list managementB2B & B2C Support Implement B2B campaigns focused on lead generation, champion, ABM, and event follow-up Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys, and transactional communications What We’re Looking For 3–5 years of experience in Marketing Operations or Marketing Automation roles Hands-on experience with Marketo, HubSpot, Eloqua or similar, including email builds, workflows, segmentation, and reporting setup Familiarity with HTML/CSS for email editing, and use of tokens or scripting for personalization Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow Strong communication and time management skills to operate effectively in a global, remote team Comfortable balancing multiple campaign requests and shifting timelines Experience supporting B2B marketing teams Exposure to Marketing technologies like 6sense, Path factory or others Understanding of lead lifecycle management, data hygiene, and audience segmentation strategy Familiarity with deliverability tools and compliance frameworks Marketo Certified Professional and/or Marketo Certified Exp in Excel and reporting, good to have Location Gurgaon, India The #TeamGBT Experience Work and life: Find your happy medium at Amex GBT. Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family. Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals. Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first. We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action. And much more! All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law. Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance. Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement. What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!

We are seeking a Marketing Executive to drive our brand presence, lead generation efforts, and digital marketing strategies to accelerate growth. Key Responsibilities: Digital Marketing Lead Generation Develop and execute multi-channel marketing campaigns (SEO, PPC, Email, Social Media, Content Marketing). Manage website content, landing pages, and optimize for lead conversion. Oversee marketing automation tools (HubSpot, Marketo, etc.) to nurture leads. Content Brand Marketing Create engaging content for blogs, case studies, whitepapers, and newsletters. Develop marketing collateral such as brochures, presentations, and videos. Ensure brand consistency across all marketing materials and digital assets. Sales Business Development Support Collaborate with the sales team to develop targeted campaigns. Conduct market research to identify trends and opportunities. Maintain CRM databases with marketing-qualified leads (MQLs). Social Media PR Management Support with LinkedIn, Twitter, and other social media platforms. Required Skills Qualifications: Bachelors degree in Marketing, Business, or related field. 3-5 years of experience in marketing, preferably in IT services or technology. Strong knowledge of SEO, SEM, PPC, Google Analytics, and CRM tools . Hands-on experience with email marketing, social media, and content marketing . Excellent written and verbal communication skills . Ability to analyze marketing performance and optimize strategies. Experience working with B2B marketing and lead generation .