Digital Marketing Manager (Cybersecurity/SaaS)

About the Job

Company: Throttll (Jaipur, Rajasthan)

Job Type: Full-Time (On-Site)

Experience Level: 4+ Years of Dedicated Digital Marketing Experience in B2B Tech

The Role: Lead Generation & Digital Growth Architect

You will be the architect and driver of our global digital presence, responsible for planning, executing, and optimizing all digital campaigns to generate high-quality Marketing Qualified Leads (MQLs) for our Cybersecurity SaaS platform. This role requires a unique blend of analytical rigor, creative campaign execution, and a deep understanding of the complex, long B2B buying cycles typical of the cybersecurity industry.

Key Responsibilities

Digital Strategy & Campaign Ownership

• Full-Funnel Management:

  Design, implement, and manage comprehensive digital campaigns across all channels (PPC, SEO, Social Media, Email, Display) focused on attracting key personas (CISOs, IT Directors, Security Analysts).

• Paid Media Optimization:

  Own the budget and performance of all paid advertising (Google Ads, LinkedIn, etc.), rigorously A/B testing ad copy and landing pages to maximize conversion rates and minimize Cost Per Lead (CPL).

• Marketing Automation:

  Develop advanced lead nurturing streams and behavioral-triggered email campaigns within our Marketing Automation Platform (e.g., HubSpot, Marketo) to progress MQLs to Sales Qualified Leads (SQLs).

SEO & Web Performance

Technical SEO:

CRO & UX:

Content Alignment:

Analytics, Reporting & Budget Management

• Data-Driven Decisions:

  Establish and report on crucial digital KPIs, including MQL to SQL conversion rates, lead source attribution, website traffic, and overall campaign ROI.

• Data Integrity:

  Ensure robust tracking and accurate attribution across the entire marketing technology stack (MarTech) to provide the executive team with reliable insights into digital marketing performance.

• Budgeting:

  Manage the digital marketing budget effectively, forecasting expenses and recommending reallocation of spend based on real-time performance data.

Non-Negotiable Requirements

• B2B SaaS Experience: 4+ years of dedicated Digital Marketing experience, with a focus on B2B lead generation.
• Industry Context: Proven experience marketing a Cybersecurity, compliance, or highly technical IT SaaS product.
• PPC Mastery: Expert proficiency in managing, optimizing, and scaling paid advertising campaigns on major B2B platforms (e.g., Google Ads, LinkedIn Campaign Manager).
• Analytics Proficiency: Deep expertise with web analytics tools (e.g., Google Analytics 4) and translating complex data into clear, actionable marketing strategies.
• MarTech Stack: Hands-on experience with a major Marketing Automation Platform (HubSpot, Marketo, Pardot) and CRM integration.

Highly Desired Expertise (A Strong Advantage)

• Certification in a relevant digital marketing or cloud platform (e.g., Google Ads, HubSpot, GA4).
• Experience with account-based marketing (ABM) strategies and platforms (e.g., Demandbase, 6sense).
• Working knowledge of compliance frameworks (e.g., SOC 2, ISO 27001) and how they influence marketing messaging.
• If you are a results-driven digital leader ready to drive the global growth of a cutting-edge cybersecurity product, please submit your application.

Contact Details:

📩 Apply Now: Send your CV and a cover letter detailing your experience in Cybersecurity or B2B SaaS to u@throttll.com

📱 WhatsApp CV/Portfolio Link to: +91-9929152888