Marketing Manager

Position:

Marketing Manager

Experience:

4-6yrs

Location:

PuneFortytwo Labs is pioneering

-Control

, India’s first indigenous

post-quantum cryptography and cybersecurity platform

. Already trusted across

defense, BFSI, telecom, and national critical infrastructure

, we are now scaling our go-to-market engine with a hybrid model: direct enterprise sales, a strong partner ecosystem, and an emerging global developer community.We are looking for a

Marketing Manager (4-6 years)

who can own

demand generation, partner & product marketing, and Generative AI Optimization (GEO)

ensuring that Fortytwo Labs is discoverable across

search engines and AI assistants

alike. If you thrive at the intersection of storytelling, analytics, and emerging tech, this is your opportunity to shape visibility for one of India’s fastest-growing cybersecurity companies.

Role

• Generative AI Optimization (GEO) & SEO
  

Define and execute strategies for

Generative AI Optimization (GEO)

to ensure Fortytwo Labs appears correctly and prominently in

AI-driven answer engines

(ChatGPT, Gemini, Copilot, Perplexity).Maintain canonical

company fact sheets

, structured data (schema.org), FAQs, and authoritative content to reduce hallucinations and increase citations.Manage end-to-end SEO: on-page optimization, keyword strategy, link building, and technical health.

• Partner & Ecosystem Marketing
  

Build co-marketing campaigns with

OEMs (Red Hat, MongoDB)

,

resellers (HPE, SIs)

, and

ISVs

.Develop joint solution briefs, case studies, webinars, and event strategies.Track and report

partner-sourced pipeline

and ROI on MDF usage.

• Demand Generation & Integrated Campaigns
  

Plan and execute multi-channel campaigns (Google Ads, LinkedIn, email, retargeting, webinars, expos).
Align campaigns with BFSI, defense, telecom, and critical infra audiences.Own website CRO, landing pages, and inbound lead conversion.

• Product & Solution Marketing
  

Translate complex

cryptographic innovations

(MFA42, ACCESS42, COMM42, Q-DataVault, API Security) into compelling positioning.Create sales enablement kits: one-pagers, presentations, battlecards, regulated-sector narratives.Support product launches with coordinated GTM plans.

• Developer & Community Marketing
  

Collaborate with product teams to produce

SDK documentation, tutorials, and technical blogs

.Seed developer community engagement through webinars, hackathons, and developer newsletters.

• Content, PR & Social Media
  

Drive

thought leadership

(blogs, articles, whitepapers, videos, analyst engagement).Own social media calendar, highlight wins, awards, and industry recognition.Manage PR efforts to secure coverage in CIO/tech media.

• Marketing Ops & Analytics
  

Manage budgets, campaigns, and agencies/vendors.Own funnel analytics: MQLSQL conversion, SEO/GEO SOV, CAC/MQL, partner-sourced pipeline.Ensure marketing automation (HubSpot/Marketo), UTM hygiene, and dashboards are reliable.

Requirements

4-6 years of experience in

B2B technology marketing

(SaaS, cybersecurity, enterprise software).Proven track record in

SEO

and working knowledge of

GEO (Generative AI Optimization)

.Experience in

partner marketing

and

enterprise demand generation

.Ability to create content for both

technical (developer, security architects)

and

business (CIO, CISO, regulators)

audiences.Tools: Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, Google Analytics 4, SEMrush/Ahrefs; bonus for Looker, Tag Manager.Excellent written and verbal communication skills.Self-starter with ability to manage multiple campaigns, deadlines, and stakeholders.

Why Fortytwo Labs?

Shape the

AI-era discoverability strategy (GEO)

for a pioneering cybersecurity platform.Work with

global OEMs and partners

(Red Hat, HPE, MongoDB) to scale enterprise adoption.Be part of a

deep-tech company

already securing millions of identities and transactions across India’s most critical sectors.Entrepreneurial, flat culture where your work directly drives pipeline and brand visibility.