Marketing Manager

About Us :

Eriez is a global leader in separation technologies, committed to innovation and excellence since 1942. Our advanced technology solutions span various industries, including mining, food processing, and recycling. With a skilled workforce of over 900 employees, we aim to provide reliable and effective solutions to our clients worldwide. Headquartered in Erie, Pennsylvania, we operate through numerous subsidiaries and a vast network of sales representatives

About Role:

The Marketing Manager at Eriez India plays a pivotal role in shaping the brand, amplifying market presence, and enabling strategic business growth. This position is dedicated exclusively to marketing—not inside sales—and requires a high-performing individual who can convert insights into action, drive thought leadership, and position Eriez as a technology leader in the Indian and broader APAC mining and industrial sectors. You will be the voice of Eriez in the market, architecting campaigns, building strategic partnerships, and ensuring brand alignment with global standards. This is a high-impact role that contributes directly to revenue growth, customer engagement, and long-term brand equity.

Reports to: Regional Sales Director

Key Responsibilities:

Strategic Marketing & Brand Development

• Develop and implement an annual strategic marketing plan in alignment with business goals and sales objectives.
• Strengthen Eriez India’s brand positioning across physical and digital channels, ensuring consistent messaging aligned with the global brand.
• Lead market intelligence initiatives: conduct competitive analysis, identify emerging trends, and monitor policy/regulatory updates in key industries (mining, minerals, recycling, food, etc.).
• Collaborate with global marketing and regional sales teams to develop localized content, product launches, and integrated marketing campaigns.

Digital Marketing & Content Strategy

• Design and execute digital campaigns including SEO/SEM, LinkedIn, email marketing, and webinars to build thought leadership and generate qualified leads.
• Oversee and enhance Eriez India’s digital presence, including content development for websites, LinkedIn, and digital publications.
• Create and publish customer success stories, technical articles, videos, and other marketing assets that showcase Eriez technology leadership.

Event Management & Customer Engagement

• Plan and manage trade show participation, technical conferences, roadshows, and customer engagement events across India and APAC.
• Develop Eriez India’s go-to-market strategies for new product introductions in collaboration with product managers and sales heads.
• Facilitate customer surveys, post-sales feedback, and Net Promoter Score (NPS) initiatives to support customer-centric improvement.

Marketing Operations & Analytics

• Own and manage the marketing budget, track ROI of campaigns, and report KPIs to senior leadership on a monthly and quarterly basis.
• Work closely with the CRM team to ensure lead capture, lead nurturing, and funnel optimization.
• Maintain and refresh marketing collateral—including catalogs, presentations, brochures, and case studies—for field and digital use.

Note: Don't apply though website, Please drop a mail to svishal@eriez.com

Skills/Qualifications Required:

Essential:

• Bachelor’s degree in engineering/business; MBA in Marketing or Communications preferred.
• 7–10 years of relevant experience in B2B marketing, preferably in capital equipment or industrial sectors.
• Proven expertise in building marketing strategies that deliver measurable growth.
• Excellent written and verbal communication skills, with an ability to communicate complex technical topics clearly and effectively.
• Advanced skills in digital tools and platforms (LinkedIn, HubSpot/Marketo, CRM like Zoho, Salesforce, Adobe Suite, etc.).
• Analytical mindset with ability to convert data into actionable insights.
• Strong interpersonal and leadership skills; ability to influence stakeholders and work cross-functionally across global teams.

Desirable:

• Experience working in a multinational company with exposure to global marketing frameworks.
• Familiarity with industrial exhibitions and technical conferences in India and Asia-Pacific.
• Working knowledge of industrial processes, especially in mining, mineral processing, or metal industries.
• Proficiency in regional languages and visual communication tools (Canva, Figma, InDesign) is an added advantage.
• Women candidate preferred.

Working Hours:

Employment is on a full-time basis, and typical working hours are from 9:00AM to 6:00PM, Monday through Friday, with one weekend in approx. 1-2 months for tradeshows. From time to time, participation in tradeshows or other events will require additional evening or weekend work, for which compensatory time off will be given in accordance with policy.

Benefits

• Work life Balance
• Work From Home
• Training & Development
• Profitable Sharing Bonus
• Health Insurance for Employee and Family
• Accidental Insurance for Employee.
• Flexible Working hours