Marketing Manager

Role Overview

The Marketing Manager will lead end-to-end marketing and admissions strategy for our group of institutions (School, Junior College, Undergraduate and Postgraduate Colleges). The role is responsible for driving enquiries, walk-ins and admissions, while building a strong, unified brand for the group.

Key Responsibilities

1. Strategy and Planning

• Develop annual and seasonal marketing plans to achieve admission and enrolment targets across all institutions.
• Analyse market trends, competitor activities (e.g., Aakash, FIITJEE, Narayana, local players) and student/parent behaviour to refine strategy.
• Allocate and optimise marketing budget across channels (online and offline) with clear ROI tracking.

2. Admissions Marketing

• Design and execute campaigns for school, junior college, UG and PG admissions aligned to academic calendars.
• Plan and drive lead-generation activities: seminars, school visits, counselling sessions, scholarship tests, education fairs, tie-ups with coaching centres, etc.
• Coordinate with admissions and front-office teams to ensure timely follow-up, conversion tracking and reporting.

3. Digital & Performance Marketing

• Plan and manage digital campaigns across Google, Meta, Instagram, YouTube and other relevant platforms.
• Oversee website content, SEO, landing pages, remarketing and lead forms to maximise quality enquiries.
• Monitor campaign performance (CPL, CPA, conversion rates) and continuously optimise creatives, targeting and messaging.

4. Brand Building & Communication

• Create and maintain a coherent brand identity across all institutions, programmes and locations.
• Develop marketing collateral: brochures, videos, testimonials, hoardings, standees, presentations, newsletters, etc.
• Plan and promote events: open houses, results announcements, parent orientations, alumni interactions, CSR/PR activities.

5. Team Leadership & Collaboration

• Build, train and manage an internal marketing & counselling team (field executives, digital executives, counsellors etc.).
• Collaborate closely with academic heads, faculty members and principals to leverage their expertise for seminars, webinars, content and outreach.
• Coordinate with existing internal teams (admissions, operations, admin, IT, finance) and external agencies/vendors to execute campaigns effectively.

6. Data, Reporting & Compliance

• Set up systems to track leads, enquiries, walk-ins, conversions and campaign-wise performance (via CRM/Excel dashboards).
• Prepare regular MIS reports and present performance, insights and action plans to management.
• Ensure all marketing activities are aligned with regulatory guidelines and reflect the institution’s ethos and values.

Candidate Profile

Must-have:

• 5–10 years of marketing experience, preferably in educational organisations (e.g., Aakash, FIITJEE, Narayana, Sri Chaitanya, other coaching institutes/schools/colleges).
• Proven track record of driving admissions-focused marketing and achieving enrolment targets.
• Strong experience in both offline and digital marketing, including performance marketing, content and social media.
• Demonstrated ability to build and manage teams and to collaborate with senior management, faculty and cross-functional teams.
• Excellent communication, presentation and people skills in English and [local language].
• Data-driven mindset, strong planning and execution ability, and comfort with MIS/reporting tools.

Good to have:

• Experience handling multi-location institutions or multiple verticals (school + college + coaching).
• Familiarity with CRM tools and marketing automation.
• Experience in student counselling/parent interactions.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹85,000.00 per month

Benefits:

• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person