Marketing Manager

uEngage specializes in developing SaaS-based products, including food delivery apps and direct ordering apps tailored for clients in the F&B industry. We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive our brand forward.

Duties & Responsibilities

• Develop and Implement Marketing Strategy:

  Formulate and execute comprehensive marketing strategies to enhance brand visibility and achieve business goals.

• Team Leadership:

  Manage and lead a team of marketing professionals, fostering a collaborative and innovative work environment.

• Cross-Department Collaboration:

  Work closely with other departments to ensure consistent and cohesive brand messaging across all channels.

• Vendor Management:

  Source, manage, and maintain relationships with third-party vendors to support marketing initiatives.

• Strategic Planning:

  Develop both short-term and long-term marketing plans for various countries or regions.

• Drive Marketing Initiatives

  : Enhance recruitment mechanics, increase retention rates, improve customer insight, innovate brand communications, and contribute to the overall business strategy.

• Resource Management:

  Allocate and manage resources required to achieve marketing objectives.

• Performance Analysis:

  Analyse marketing results and develop best practices to continuously optimize programs for increased effectiveness.

• Agency and Vendor Relationships

  : Oversee and manage relationships with marketing agencies and vendors.

• Creative Strategy Oversight

  : Guide the creative strategy for all brands under the company s portfolio.

• Market Share Acquisition

  : Develop marketing plans and programs for each product to obtain and grow market share.

• ROI Delivery

  : Demonstrate a proven track record of delivering marketing program ROI.

• Marketing Automation and CRM Systems

  : Utilize marketing automation and CRM systems to manage and optimize marketing programs.

• Sales Partnership

  : Collaborate with the sales team to optimize lead workflow and enhance lead conversion.

• Integrated Marketing Strategies

  : Apply a deep understanding of integrated marketing strategies and practices to drive successful marketing campaigns.

Qualifications:

• Educational Background: Bachelors degree in Marketing, Business, Communications, Management, or related fields. An MBA or advanced degree is preferred.
• Experience: Minimum of 4+ years of experience in marketing functions or campaign management.
• Industry Knowledge: Up-to-date knowledge of SaaS and technology industry trends.

Skills and Expertise:

• Strong leadership and team management skills
• Excellent communication and collaboration abilities
• Proficiency in marketing automation and CRM systems
• Strategic thinking and problem-solving skills
• Ability to analyse data and derive actionable insights

Why Join Us:

• Opportunity to lead and shape the marketing strategy of a growing company
• Work with a passionate and dedicated team
• Competitive salary and benefits package
• Dynamic and innovative work environment