Marketing Head

Company:

Gansons Group of Companies

Gansons Private Limited, Hanningfield India Private Limited, Aishin India Private Limited

Location: Thane

Job Summary

Responsibilities

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy aligned with the company's overall business goals.
• Provide leadership and direction to the marketing team, continue of the culture of Ad innovation, Inter department collaboration, and Lead performance.
• Oversee the development and management of the marketing budget, ensuring efficient allocation of resources.
• Analyse market trends, competitive landscape, and customer insights to identify opportunities for growth.
  

Content Marketing

• Lead the development and execution of a content marketing strategy that attracts, engages, and converts target audiences.
• Oversee the creation of high-quality, informative, and engaging content across various formats (e.g., blog posts, white papers, case studies, webinars, videos).
• Ensure content is optimized for search engines and aligned with SEO best practices.
• Establish and maintain a content calendar to ensure consistent and timely delivery of content.
• Ensure channel wise creation and distribution of content for targeted reach.
  

Brand Management

• Ensure consistent brand messaging and visual identity across all channels.
• Develop campaigns against for gaining edge against global competitors. Oversee brand awareness campaigns to enhance brand recognition and perception.
• Manage public relations efforts to build positive relationships with media outlets and industry influencers.
• Monitor brand reputation and address any negative feedback or concerns in a timely and professional manner.
• Create technical sales tools to assist both Indian and export sales teams.
  

Customer Research

• Design and conduct customer research to understand customer needs, preferences, and pain points.
• Analyse customer data to identify insights that inform marketing strategies.
• Develop customer personas to guide content creation and marketing campaigns.
• Utilize customer feedback to improve products, services, and the overall customer experience.
  

Customer Experience

• Develop and implement strategies to enhance the customer experience across all touchpoints.
• Collaborate with sales, customer support, and product development teams to ensure a seamless customer journey.
• Monitor customer satisfaction and identify areas for improvement.
• Implement customer feedback mechanisms to gather insights and address customer concerns.
  

Digital Marketing

• Oversee the development and execution of digital marketing campaigns across various channels (e.g., SEO, SEM, social media, email marketing).
• Custodian of the company's website, and ensure it is optimized for lead generation and user experience.
• Utilize marketing automation tools to streamline marketing processes and improve efficiency.
• Must know tech stack – Factors.Ai, Zapier, PPC platforms, Apollo. AI, SEO tools
• Should have an eye for the AI landscape, should be able to suggest and implement AI automation.
• Track and analyse key marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
  

Offline Marketing

• Should have a thorough knowledge of planning and execution of domestic and international trade shows and seminars.
  

Team Management

• Recruit, train, and mentor marketing team members.
• Set clear goals and expectations for team members.
• Conduct performance reviews and provide feedback.
• Foster a positive and collaborative work environment.
  

Qualifications

• Degree in Marketing, Business, or a related field; Engineering + MBA preferred.
• 10+ years of experience in marketing, with a focus on B2B marketing.
• Proven track record of developing and executing successful marketing strategies that drive growth.
• Strong expertise in content marketing, brand management, customer research, and customer experience.
• Experience with digital marketing channels and tools (e.g., SEO, SEM, social media, email marketing, marketing automation).
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Should be using AI tools in existing role.