Job Summary We are seeking a customer centric Head of Marketing with 8-10 years to lead our marketing strategy and execution. The ideal candidate will be a strategic thinker and steadfast executioner with a proven track record of driving growth in a B2B environment. You will be responsible for developing and implementing comprehensive marketing plans that enhance brand awareness, generate leads, perform competition research and improve customer engagement. A strong background in content marketing, brand management, customer research, and customer experience are essential for success in this role. Responsibilities Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with the company s overall business goals. Provide leadership and direction to the marketing team, continue of the culture of Ad innovation, Inter department collaboration, and Lead performance. Oversee the development and management of the marketing budget, ensuring efficient allocation of resources. Analyse market trends, competitive landscape, and customer insights to identify opportunities for growth. Content Marketing: Lead the development and execution of a content marketing strategy that attracts, engages, and converts target audiences. Oversee the creation of high-quality, informative, and engaging content across various formats (e.g., blog posts, white papers, case studies, webinars, videos). Ensure content is optimized for search engines and aligned with SEO best practices. Establish and maintain a content calendar to ensure consistent and timely delivery of content. Ensure channel wise creation and distribution of content for targeted reach. Brand Management: Ensure consistent brand messaging and visual identity across all channels. Develop campaigns against for gaining edge against global competitors. Oversee brand awareness campaigns to enhance brand recognition and perception. Manage public relations efforts to build positive relationships with media outlets and industry influencers. Monitor brand reputation and address any negative feedback or concerns in a timely and professional manner. Create technical sales tools to assist both Indian and export sales teams. Customer Research: Design and conduct customer research to understand customer needs, preferences, and pain points. Analyse customer data to identify insights that inform marketing strategies. Develop customer personas to guide content creation and marketing campaigns. Utilize customer feedback to improve products, services, and the overall customer experience. Customer Experience: Develop and implement strategies to enhance the customer experience across all touchpoints. Collaborate with sales, customer support, and product development teams to ensure a seamless customer journey. Monitor customer satisfaction and identify areas for improvement. Implement customer feedback mechanisms to gather insights and address customer concerns. Digital Marketing: Oversee the development and execution of digital marketing campaigns across various channels (e.g., SEO, SEM, social media, email marketing). Custodian of the company s website, and ensure it is optimized for lead generation and user experience. Utilize marketing automation tools to streamline marketing processes and improve efficiency. Must know tech stack Factors.Ai, Zapier, PPC platforms, Apollo. AI, SEO tools Should have an eye for the AI landscape, should be able to suggest and implement AI automation. Track and analyse key marketing metrics to measure the effectiveness of campaigns and make data-driven decisions. Offline Marketing: Offline Marketing: Should have a thorough knowledge of planning and execution of domestic and international trade shows and seminars. Team Management: Recruit, train, and mentor marketing team members. Set clear goals and expectations for team members. Conduct performance reviews and provide feedback. Foster a positive and collaborative work environment. Qualifications: Degree in Marketing, Business, or a related field; Engineering + MBA preferred. 10+ years of experience in marketing, with a focus on B2B marketing. Proven track record of developing and executing successful marketing strategies that drive growth. Strong expertise in content marketing, brand management, customer research, and customer experience. Experience with digital marketing channels and tools (e.g., SEO, SEM, social media, email marketing, marketing automation). Excellent leadership, communication, and interpersonal skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Should be using AI tools in existing role. Pay Scale: 15 17 LPA.