Marketing Head

10 years

0 Lacs

Posted:1 day ago| Platform: Indeed logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Job Title: Senior Manager Marketing/Marketing Head

Experience: 10 + Years

  • Lead the overall marketing strategy focusing on demand generation inbound and outbound marketing for B2B IT services
  • Own SEO content marketing website management and organic lead generation
  • Plan and execute outbound initiatives including ABM LinkedIn campaigns email marketing and paid media
  • Manage program delivery across multiple client-facing marketing services projects ensuring deadlines and quality standards are met
  • Drive employer branding initiatives to strengthen the company s position as an employer of choice
  • Collaborate with sales delivery and leadership teams to ensure marketing supports revenue and growth objectives
  • Oversee social media thought leadership PR and events to increase market presence
  • Track analyze and report on marketing KPIs providing actionable insights to leadership
  • Manage marketing budgets vendor relationships and ensure ROI on all marketing spend
  • Mentor and guide the internal marketing team ensuring skill development and high performance
  • Technical SEO demand generation activities.

Requirements

  • Minimum 10 years of experience in B2B IT services marketing
  • Strong expertise in inbound and outbound marketing strategy and execution
  • Proven experience in managing client marketing services projects
  • Solid background in employer branding initiatives and talent marketing
  • Hands-on experience with tools like Zoho, HubSpot, Salesforce, Google Analytics, LinkedIn Ads and content management systems
  • Excellent program management and cross-functional collaboration skills
  • Strong leadership capabilities with experience managing teams and external partners
  • Analytical mindset with a focus on data-driven decision making

Preferred candidate profile

Lead Generation- Cost per lead, lead volume vs targets Sales Conversion Support -Lead to-site visit & booking ratios Brand Visibility -Brand recall & digital reach metrics Campaign ROI- ROI per project / campaign

Channel Partner Enablement-CP activation & engagement metrics Launch Success- Project launch lead targets met Marketing Budget Control- Spend within 5% of approved budget Compliance & Governance-Zero RERA / legal violations

1. Technology and IT Consulting Marketing Strategy Project-wise GTM plans Launch calendars & funnels Demand forecasting alignment with sales

2. Digital & Performance Marketing Optimized CPL & CAC Platform-wise campaign optimization Funnel and attribution clarity

3. Brand & Positioning Strategy Clear project positioning Consistent brand narrative Premium vs mass market alignment

4. Channel Partner & Site Marketing CP kits and engagement programs Site branding & walk-in experience Sales collateral effectiveness

5. Marketing Analytics & Reporting Dashboards &; MIS Conversion analysis ROI tracking 6. RERA & Regulatory Compliance Correct disclosures Approval workflow Zero regulatory penalties

Job Type: Full-time

Pay: ₹50,000.00 - ₹75,400.60 per month

Work Location: Hybrid remote in Kozhikode, Kerala

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