Marketing Head

Job Title: Senior Manager Marketing/Marketing Head

Experience: 10 + Years

• Lead the overall marketing strategy focusing on demand generation inbound and outbound marketing for B2B IT services
• Own SEO content marketing website management and organic lead generation
• Plan and execute outbound initiatives including ABM LinkedIn campaigns email marketing and paid media
• Manage program delivery across multiple client-facing marketing services projects ensuring deadlines and quality standards are met
• Drive employer branding initiatives to strengthen the company s position as an employer of choice
• Collaborate with sales delivery and leadership teams to ensure marketing supports revenue and growth objectives
• Oversee social media thought leadership PR and events to increase market presence
• Track analyze and report on marketing KPIs providing actionable insights to leadership
• Manage marketing budgets vendor relationships and ensure ROI on all marketing spend
• Mentor and guide the internal marketing team ensuring skill development and high performance
• Technical SEO demand generation activities.

Requirements

• Minimum 10 years of experience in B2B IT services marketing
• Strong expertise in inbound and outbound marketing strategy and execution
• Proven experience in managing client marketing services projects
• Solid background in employer branding initiatives and talent marketing
• Hands-on experience with tools like Zoho, HubSpot, Salesforce, Google Analytics, LinkedIn Ads and content management systems
• Excellent program management and cross-functional collaboration skills
• Strong leadership capabilities with experience managing teams and external partners
• Analytical mindset with a focus on data-driven decision making

Preferred candidate profile

Lead Generation- Cost per lead, lead volume vs targets Sales Conversion Support -Lead to-site visit & booking ratios Brand Visibility -Brand recall & digital reach metrics Campaign ROI- ROI per project / campaign

Channel Partner Enablement-CP activation & engagement metrics Launch Success- Project launch lead targets met Marketing Budget Control- Spend within 5% of approved budget Compliance & Governance-Zero RERA / legal violations

1. Technology and IT Consulting Marketing Strategy Project-wise GTM plans Launch calendars & funnels Demand forecasting alignment with sales

2. Digital & Performance Marketing Optimized CPL & CAC Platform-wise campaign optimization Funnel and attribution clarity

3. Brand & Positioning Strategy Clear project positioning Consistent brand narrative Premium vs mass market alignment

4. Channel Partner & Site Marketing CP kits and engagement programs Site branding & walk-in experience Sales collateral effectiveness

5. Marketing Analytics & Reporting Dashboards &; MIS Conversion analysis ROI tracking 6. RERA & Regulatory Compliance Correct disclosures Approval workflow Zero regulatory penalties

Job Type: Full-time

Pay: ₹50,000.00 - ₹75,400.60 per month

Work Location: Hybrid remote in Kozhikode, Kerala