Marketing Director

Company Brief : Cyient is a global digital engineering and technology company specializing in intelligent engineering and technology solutions, Offering a wide range of services, including engineering, design, data analytics, and Tech solutions, focusing on a digital, autonomous, and sustainable future. Cyient serves a diverse customer base, including Fortune 500 companies and 40% of the top 100 global innovators. Role Brief : Industry Marketing Leader The IML- New Growth Areas ( A & M, Semiconductors and HLS) is critical to the evolution of Cyient’s marketing organization, focusing on implementing BU-specific (industry vertical) or Services-specific (horizontal or cross-industry capability or solution areas) marketing initiatives. IML liaise with industry or service line colleagues for pipeline creation, and conversion, and customer engagement. This global role will be a pivotal change agent and help establish marketing as a catalyst to drive market adoption and accelerate growth. We are looking for someone who can support the commercialization strategy, creating and executing integrated marketing programs that drive relevance, create access, and capture value across multiple service lines and three industries – A&M, Semiconductors and HLS. The ideal candidate will bring inspirational and energized leadership, an ambitious spirit, and best-in-class marketing and data analytics practices. Core Responsibilities: Handle a team of resources for the Brand Recall, Lead generation and Thought leadership for NGA markets. Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion Develop the positioning framework for service lines across the industries Collaborate with business line, pre sales, sales teams and marketing, to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects Plan and leverage industry events, large deals support programs (marketing efforts), digital marketing and ABM programs Create and launch content-led thought leadership programs to create brand awareness and demand generation Utilize market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs Utilize data analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs Report marketing related KPI’s and data for the NGA Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement) Educational Qualification & Experience Bachelor's degree in Engineering; MBA in Marketing, Strategy, or Business Management preferred 18+ years of B2B marketing or product experience in related technology, industry, or manufacturing sector, with demonstrated capability in product, service, or solution commercialization You will have an edge above the rest if you have the following: Strong business acumen and understanding of account-based marketing and content marketing in an international b2b environment Proven track-record in successful planning and execution of digital marketing programs Excellent story telling capability Proven ability to write thought leadership pieces, blog posts- and enablement Strong multi-tasking skills; comfortable working on multiple projects Collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies Research and assessment capabilities of competitive positioning Strong communication skills, both written (PowerPoint, Word) and verbal English Ability to work in a fast pace environment and willingness to do both strategic and tactical tasks, travel as required to engage with business partners or customers Show more Show less