Marketing Director

The marketing director will lead all marketing, branding, and communication functions for a multi-vertical business, with a strong focus on mobility, retail, and service-driven segments. The role requires a strategic yet hands-on leader who can unify brand identity, accelerate digital transformation, and drive measurable business growth.

Key Responsibilities

1. Strategic Marketing & Brand Leadership

• Develop and execute an organization-wide marketing strategy aligned with long-term business goals.
• Build and strengthen a cohesive brand identity across all business verticals.
• Shape strategic narratives for leadership communication with partners, media, and external stakeholders.
• Enhance brand visibility through integrated campaigns, storytelling, and regional initiatives.

2. Business Growth & Market Activation

• Lead brand activation programs, new location launches, and customer engagement initiatives.
• Collaborate with industry partners and OEMs for co-branded marketing campaigns.
• Create and execute marketing plans for expansion into new markets and partnerships in the mobility ecosystem.
• Convert market insights into actionable business recommendations by analysing customer behaviour, competition, and industry trends.

3. Digital & Performance Marketing

• Drive digital transformation across all marketing functions.
• Oversee SEO, SEM, CRM, social media, and paid digital campaigns to maximize lead generation and ROI.
• Establish a data-driven marketing culture focused on analytics, performance metrics, and customer lifecycle improvement.
• Implement marketing automation and personalized digital journeys using AI-driven tools.

4. Communication & Public Relations

• Manage corporate communication, public relations, and media relationships.
• Ensure consistent, high-quality communication across internal and external stakeholders.
• Represent the organization in industry events, forums, and public platforms to strengthen brand reputation.

5. Leadership & Team Management

• Build, mentor, and lead a high-performing marketing team across regional and digital functions.
• Foster a culture of innovation, accountability, and results-driven execution.
• Manage agencies, creative partners, and vendors to ensure quality and efficiency.
• Oversee marketing budgets, performance tracking, and return on investment.

Qualifications (Mandatory)

• MBA/PGDM in Marketing or equivalent from a reputable institution.
• 10–15 years of marketing experience with 5+ years in senior leadership roles.
• Strong experience in automotive, mobility, retail, or consumer technology (preferred but not mandatory).
• Proven expertise in brand building, digital marketing, and B2C strategy.
• Demonstrated success in leading teams, managing large budgets, and delivering measurable growth.
• Strong communication, strategic thinking, and stakeholder management skills.