Marketing Director

About BioBrain

Data, Insights, and Intelligence

Stevie Awards 2025 for Technology Innovation and Technical Breakthrough

Location- Gurugram

Function- Brand Planning, Marketing Strategy, Growth & Demand Generation

Reporting to- Principal / Leadership Team

About the Role

strategist and growth driver

brand positioning with commercial outcomes

Key Responsibilities

Strategy & Brand

• Develop and execute a unified marketing strategy that elevates BioBrain's brand and drives inbound interest.
• Craft positioning and messaging that differentiates BioBrain across the MR, Insights, and AI ecosystem.
• Build a consistent voice across LinkedIn, email, web, PR, and partner channels.

Lead Generation & Growth

• Own the

  end-to-end demand generation funnel

  , from awareness to MQL to SQL.
• Create campaigns that generate qualified inbound leads through organic and paid channels.
• Develop and manage marketing automation workflows, retargeting, and drip campaigns.
• Build landing pages, content assets, and reports that convert traffic to engagement.

Content & Communication

• Lead thought leadership, webinars, and reports that position BioBrain as an authority in Advanced Consumer Insights, Market Research Innovation, Data / AI Transformation, Analytics etc.
• Collaborate with internal teams to publish case studies, category insights, and benchmark reports.
• Oversee PR, media engagement, and award submissions to boost credibility.

Analytics & Optimization

• Track and report marketing KPIs with lead flow, conversion rate, and ROI as the primary measures of success.
• Use tools like Zoho CRM/Campaigns/SalesIQ, Google Analytics, SEMrush, and LinkedIn Ads to monitor and optimize performance.
• Continuously test, learn, and scale what works.

Who You Are

• 6-10

  years of experience in

  B2B / services marketing

  , ideally in

  Market Research, SaaS, or Data/Analytics

  domains.
• Strategic thinker with a strong

  growth mindset

  , comfortable with both planning and execution.
• Hands-on with

  marketing automation

  tools, analytics platforms, and digital channels.
• Excellent communicator can translate technical products into compelling narratives.
• International outlook understands how to market to clients across US, UK, EU, and APAC regions.
• Data-driven and results-obsessed: success = visibility engagement qualified leads.

Why Join BioBrain

• Be part of a high-growth, award-winning company redefining insights and data intelligence.
• Work with leadership that values creativity, autonomy, and measurable impact.
• Drive global brand visibility and be directly responsible for commercial success.

Bottom Line:

impact