Marketing Director

Green Start Management Consultancy

18 years

0 Lacs

trivandrum kerala india

Posted:4 days ago| Platform:

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Skills Required

marketing technology strategy positioning support communication drive seo content design pipeline messaging analytics saas leadership management automation

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Industry:

Location:

Role Overview

Marketing Director

Key Responsibilities

Develop and execute a comprehensive
marketing strategy
aligned with business objectives.
Lead
brand management
, positioning, and corporate communication initiatives.
Drive
demand generation
, digital marketing, SEO/SEM, content strategy, and lead-funnel optimization.
Oversee
product marketing
including value propositions, GTM strategy, and competitive analysis.
Partner with Sales to design
campaigns that support revenue and pipeline growth
.
Manage internal and external marketing teams, agencies, and cross-functional stakeholders.
Track market trends, customer insights, and competitor landscape to refine strategy.
Ensure consistent brand messaging across all channels and global markets.
Monitor marketing ROI, analytics, dashboards, and performance metrics.

Candidate Requirements

10–18 years
of marketing experience, preferably in the
IT or technology services/products industry
.
Proven track record in
strategic marketing, digital marketing, and demand generation
.
Strong experience in
B2B marketing
, especially for IT services, SaaS, or tech solutions.
Excellent leadership, communication, and stakeholder-management skills.
Ability to manage multi-channel campaigns and global marketing programs.
Strong analytical mindset with experience using marketing automation tools.

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