Marketing Director

As the Director of Marketing at our institute, you will play a crucial role in enhancing our visibility, reputation, and enrollment growth through comprehensive marketing and communication strategies. Your visionary leadership will be pivotal in understanding and leveraging both traditional and digital marketing trends in the education sector to position our institute as a premier destination for learning. Key Responsibilities: - Strategic Planning: - Develop, implement, and monitor marketing strategies aligned with the institute's goals. - Drive enrollment growth, brand awareness, and community engagement. - Brand Management: - Establish and maintain a strong, consistent brand identity. - Digital Marketing: - Lead social media presence, SEO/SEM campaigns, email marketing, and website management. - Utilize analytics to measure ROI and optimize digital campaigns. - Admissions & Outreach: - Support admissions team with lead generation and conversion strategies. - Build relationships with schools, universities, corporates, and community organizations. - Events & Public Relations: - Plan and execute open houses, webinars, seminars, and institute events. - Handle media relations, press releases, and crisis communication when required. - Team Leadership: - Lead and mentor the marketing team. - Coordinate with academic and administrative staff to align campaigns with institutional objectives. Qualifications Required: - Bachelor's degree in Engineering, Technology, or Business. - Proficiency in marketing and sales techniques. - Excellent written and oral communication skills. - Strong organization skills. - Experience in data analytics. - Demonstrated team leadership abilities. - Preferred technical experience in Salesforce and Active Campaign. About the Company: You can learn more about our company at: - https://www.ironsystems.com/ - https://www.serviceglobal.com/,