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Position: Marketing Communication Specialist Experience : Freshers to 3 years Location: Prahladnagar , Ahmedabad Employment Type: Full Time Job overview: This position focuses on creating and executing complete marketing communication strategies to boost the group's & brand's visibility, increase engagement, and help achieve organizational goals. We're looking for someone with ‘Passion’, ‘Exposure’ and ‘Experience’ (not mandatory) in developing B2B brands. Strong skills and understanding in Content Writing, Blog writing, SEO Content Writing, Video Script Writing, Social Media Content, Online Reputation Management (ORM Content), Community Management, Public Relations, E-mail Marketing, and Personal Branding are essential. Command of ‘languages’ and ‘strong writing’ abilities are required for this role. Requirements: Skills & Qualifications Bachelor's or Master’s degree in marketing, journalism, communication or a related field Strong hold on storytelling, creative thinking and appetite to experiment Strong attention to detail and the ability to work independently or as part of a team Strong time management and organizational skills Outspoken and a communication enthusiast who can easily build relations An aesthetic eye to enhance quality of content for brand campaigns What You'll Do Content Writing Create high-quality and persuasive written content for various marketing materials, website content, blog articles, social media posts, email campaigns, product descriptions, press releases, video scripts, advertisements, catalogue content, etc. Conduct thorough keyword research to identify relevant and high-performing keywords for website and online content Understand and adapt to different brand voices and tones, maintaining consistency in messaging across all channels (style, fonts, images, etc.) Write and script content for Reels, short & long form videos Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand guidelines Stay updated on industry trends and best practices in copywriting and content marketing Contribute to brainstorming sessions and provide creative ideas for content development and marketing campaigns Be willing to answer any questions posted by the readers Writing scripts, speeches, and thought leadership content on behalf of senior management and manage their over all personal brand Managing company-wide internal communications including newsletters, announcements, policy updates, leadership messaging, etc. Drafting first versions of important communications such as stakeholder emails, corporate announcements, and presentation narratives Create original, engaging posts and comments across Reddit and other relevant platforms Track engagement metrics and adjust approach based on performance Identify trending topics and conversations relevant to our industry Onboarding Creators/Influencers (Community) Call and engage creators on monthly basis as part of a structured performance program Share new campaign briefs, challenges, and targets in a motivating, goal oriented way Develop & design community outreach program across brands Do regular podcasts and live sessions with the Architects, Interior & Landscape Designers Maintain performance dashboards and update progress weekly Public Relations Plan and execute comprehensive PR strategies tailored to ceramics & mosaics communication objectives Draft and edit press releases, industry commentaries, media Q&As, and other editorial content Build and maintain strong relationships with top-tier media partners, celebs., influencers and thought leaders Other Responsible for various awards & recognition Prepare pitch decks/presentations Prepare news articles and whitepapers Be part of various shows, events and exhibitions Act as in-house ‘Content Creator’ Show more Show less
