Marketing Automation Specialist

Job Description

About the Company Tru Performance is a Technology-driven company that partners with Fortune 500 companies, SMEs, and specialized IT service providers to help, manage and scale their business. We have offices on four continents, with our head office in Pune, India. We assimilate a team of experienced and skilled designers, developers, digital marketers, and IT specialists who aspire to create successful careers with customer satisfaction as their focus. With Tru Performance, you will always gain continuous learning and development opportunities by working on interesting, challenging, and client-facing projects. About the Role As a HubSpot Certified Marketing Automation Specialist , you will lead the charge in developing, executing, and optimizing advanced automated marketing workflows and email cadences that drive business growth and nurture customer relationships. Leveraging your in-depth knowledge of HubSpot Marketing and Sales Cloud alongside proficiency in CRM tools like Salesforce, Mail Chimp, and Brevo, you will be responsible for creating seamless and personalized customer journeys that align with our clients' business objectives. In this role, you will work in a dynamic, fast-paced environment, collaborating with cross-functional teams to deliver sophisticated marketing solutions that meet the needs of our global client base. Strong communication skills, an agile mindset, and a passion for detailed, results-driven work are essential for success in this role. Responsibilities Campaign Management: Strategize, create, and manage automated campaigns on HubSpot and related tools to drive client objectives. Platform Optimization: Ensure optimal performance of automation platforms, manage integrations, and maintain data accuracy across systems. Sales Cloud & CRM Alignment: Collaborate with sales teams to integrate HubSpot Marketing Cloud and Sales Cloud, ensuring streamlined lead management and customer engagement. Workflow & Cadence Creation: Develop effective workflows and email sequences, tailored to customer segments, to support lead nurturing and conversion goals. Data Analysis & Reporting: Use analytics to track campaign effectiveness, report insights, and recommend strategic adjustments. Design and customize responsive email templates using HTML to ensure brand consistency and optimal rendering across different email clients. A/B Testing & Compliance: Conduct regular A/B testing to enhance engagement, maintain best practices, and ensure compliance with global standards. Qualifications Bachelor's degree in Marketing, Business, or a related field. HubSpot Marketing and Sales Cloud certification required; experience with Salesforce and familiarity with tools like Mail Chimp and Brevo is a plus. Proven experience in setting up and managing workflows and email cadences for business. Excellent communication skills and a client-focused approach. Ability to work in an agile, agency environment, managing multiple projects for clients across different industries and time zones. Show more Show less