Job
Description
Job Title: SEO & Analytics Specialist Location: Onsite – Kharadi, Pune Experience Required: 2+ Years Employment Type: Full-time About the Company Tru Performance is a technology-driven company that partners with Fortune 500 companies, SMEs, and specialized IT service providers to help manage and scale their business. Headquartered in Pune, India, with offices across four continents, we are a team of passionate designers, developers, digital marketers, and IT specialists committed to excellence and client success. Working at Tru Performance means being part of exciting, challenging, and client-facing projects that provide continuous learning and growth opportunities. About the Role We are looking for a dynamic and client-facing SEO & Analytics Specialist with over 2 years of experience, who is passionate about driving organic growth and generating actionable insights through web analytics. The role focuses on SEO and Analytics, and requires hands-on experience with GEO (Geographic Optimization) and AEO (Answer Engine Optimization) principles. Responsibilities SEO Design and execute advanced SEO strategies tailored to clients’ business objectives. Apply knowledge of GEO and AEO principles to optimize content and visibility in voice and local search. Conduct technical SEO audits and recommend enhancements. Perform in-depth keyword research, competitor analysis, and content gap analysis. Collaborate with development and content teams to implement SEO best practices. Monitor, analyze, and report on SEO performance using Google Search Console, SEMrush, Ahrefs, and similar tools. Analytics Set up and manage Google Tag Manager, including custom event tracking. Configure and maintain Google Analytics (GA4) for data collection and reporting. Build dashboards and visual reports using Looker Studio or equivalent tools. Generate actionable insights and recommendations based on data analysis. Support predictive modeling using historical SEO data to forecast trends and traffic. Qualifications 2+ years of experience in SEO and Web Analytics roles. Strong command of tools like Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, and Looker Studio. Solid understanding of search engine algorithms, GEO, and AEO optimization. Experience in working with clients and presenting analytical findings. Familiarity with HTML/CSS and website architecture. Google Analytics Certification or related credentials is a plus. Excellent communication and interpersonal skills. Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices and encourage applications from all qualified individuals. Show more Show less
