Manager - Performance Marketing

Position

Department:

Reports to:

Company:

Location:

About Magic Billion:

Magic Billion is a global talent management company - with the objective of supporting global businesses with their talent needs by providing targeted and skilled talent from India (across the spectrum from blue to white collar jobs). We are currently operating in 10 countries and send about 2000 Indians to global destinations every year.

Job Summary:

Performance Marketing Manager

Key Responsibilities:

1. Strategy & Campaigns:

 Design, plan, and execute integrated marketing campaigns to drive program visibility and lead generation.

 Develop monthly and quarterly marketing calendars in line with business goals.

 Monitor ROI across paid and organic channels and optimize for performance.

2. Digital Marketing:

 Manage Meta, Google, and YouTube ad campaigns.

 Oversee landing pages, SEO/SEM strategy, and analytics dashboards (GA4, Meta Analytics).

 Regular A/B testing for creatives and CTAs to improve conversion rates.

 Set up and maintain automation workflows using Zapier, connecting forms, CRMs, WhatsApp tools (like WATI/Gupshup), and email platforms.

3. Content & Brand:

 Lead storytelling through social media, blog posts, reels, emailers, and video scripts.

 Build compelling narratives around candidate success, client partnerships, and global placement stories.  Ensure brand tone, design, and communication consistency across all channels.

4. Events & Webinars:

 Conceptualize and manage webinars, career fairs, and offer-letter distribution events.

 Design marketing collateral, event invites, and post-event promotion material.

5. Team Management & Collaboration:

 Manage and mentor the content writer, designer, and external agency partners.

 Collaborate with sales, counseling, and program teams to align marketing with program goals.

 Maintain strong communication with senior leadership for reporting and decision-making.

Qualifications:

 Bachelor's/Master’s in Marketing, Communications, or related field.

 4–7 years of relevant marketing experience (preferably in EdTech, Skill Development, or Recruitment sectors).

 Strong command over tools like Meta Ads Manager, Google Ads, Google Analytics, Canva/Figma, Mailchimp/Brevo, Automation tools like Zapier, Website CMS (WordPress/Webflow), Hosting Panels and CRM platforms.

 Experience handling B2C and B2B campaigns simultaneously.

 Understanding of global job markets or international education space.

 Past experience with multilingual campaigns or regional marketing.

 Comfortable working with data, dashboards, and conversion funnels.

 Creative thinker with a strong understanding of performance metrics.

 Excellent communication, team management, and project coordination skills.

Benefits:

 Competitive salary and performance-based bonuses.

 Opportunity to work in a fast-paced, dynamic environment.

 Potential for career growth and advancement. If you are a results-driven marketer with a passion for innovation and growth, we'd love to hear from you.

Join us in our exciting journey at Magic Billion and help shape the future of our industry.

shalini@magicbillion.in