Manager - Performance Marketing

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the world’s eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It’s time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail Millet.

Led by founders Shauravi Malik and Meghana Narayan, we are food enthusiasts, entrepreneurs, and mothers committed to making a difference. We're expanding globally and seeking talented individuals who thrive in a collaborative, innovative, and high-growth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset, and our core values - Relationship First, Dependable, Passionate, and Growth Mindset—bring out the best in each team member. We take pride in being an equal opportunity workplace, embracing individuals regardless of race, color, ancestry, religion, sex, sexual orientation, marital status, disability, or gender identity.

We are also Great Place to Work Certified.

WHAT WILL YOU DO AT WHOLSUM FOODS?

As a Performance Marketing Manager, you will own and scale digital growth across our E-commerce marketplaces and D2C website. You will be responsible for driving revenue through paid media, optimizing funnels, managing ROI across channels, and ensuring that every marketing rupee delivers maximum impact. This role demands strong analytical skills, platform expertise, and a deep understanding of D2C performance engines.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta, Google, Shopping, Display, and YouTube.
• Lead performance for the D2C store, including CRO, landing page optimization, conversion funnel management, and merchandising inputs.
• Manage advertising performance across Amazon, Blinkit, Zepto, Instamart, and other quick-commerce and marketplace platforms.
• Build, scale, and track affiliate programs and partnerships to drive incremental growth.
• Create dashboards, track KPIs, analyze campaign data, and deliver actionable weekly insights.
• Improve CAC, ROAS, LTV, and contribute directly to revenue acceleration.
• Collaborate with Brand, Creative, Product, and Marketplace teams to deliver high-quality, high-impact campaigns.
• Monitor platform trends, algorithms, category dynamics, and competition to inform growth strategies.
• Ensure seamless tracking using GA4, attribution tools, pixels, and UTM frameworks.

Qualifications:

• 3-4 years of hands-on performance marketing experience, D2C mandatory (Food D2C preferred).
• Proven ability to scale paid campaigns profitably for a fast-moving D2C brand.
• Strong expertise across Meta Ads, Google Ads, YouTube, Shopping, and marketplace ads.
• Deep understanding of full-funnel marketing, measurement, and attribution.
• Experience with GA4, analytics tools, and performance dashboards.
• Strong analytical decision-making, data fluency, and experimentation mindset.
• Comfortable working in a fast-paced, high-growth environment.

WHAT WILL YOU GET?

• An opportunity to scale with a rapidly growing FMCG/D2C brand.
• Ownership of a high-impact growth function with room for innovation.
• Collaboration with a passionate leadership team focused on performance and purpose.
• A culture that celebrates curiosity, creativity, and continuous improvement.

Location:

Starting Date:

Wholsum Foods is an equal opportunity employer and values diversity in its workforce.