Manager - Performance Marketing

About Marketing

Marketing Lab

From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that actually moves the needle — this is where you belong.

Role Overview

Performance Marketing Manager

This role demands both analytical horsepower and creative flair — someone who can scale spends intelligently, guide media buyers, and work closely with creative teams to make ads that convert.

Key Responsibilities:

• Strategize, plan, and execute paid media campaigns across

  Meta, Google, and YouTube

  for multiple D2C brands.
• Drive

  consistent growth in ROAS

  , optimize CACs, and scale ad spends profitably.
• Collaborate closely with

  internal teams

  to ensure alignment between data and content.
• Analyze campaign data to generate actionable insights and weekly performance reports.
• Stay ahead of platform updates, creative trends, and algorithm shifts to maintain competitive advantage.
• Lead, mentor, and upskill junior media buyers in best practices and performance strategy.

What are we Looking for:

• 4+ years

  of hands-on experience in

  D2C performance marketing

  .
• Proven experience managing Meta and Google.
• Strong understanding of

  funnel building, conversion tracking, and attribution models.

• A sharp eye for creatives and messaging that drive clicks, not just impressions.
• Advanced knowledge of

  Meta Ads Manager, Google Ads, Google Analytics (GA4)

  , and

  Shopify or similar D2C platforms.

• Data-driven mindset with strong analytical and Excel/reporting skills.
• Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.

Bonus Points If You Have

• Experience managing multiple brands/agencies simultaneously.
• Exposure to

  UGC, influencer-led, or creative-first campaigns.

• Working knowledge of CRO tools or automation workflows.
• Leadership or mentoring experience in a growing team.