Manager - Performance Marketing

Designation:

Location:

Employment Type:

Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for a Performance Marketing Manager with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms. 

Key Responsibilities:

• Campaign Management:

   Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa. 

• Budget Optimization:

   Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR). 

• SKU-Level Planning:

   Allocate SKU-level budgets to maximize sales and visibility of key products. 

• Performance Tracking:

   Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance. 

• Data Analysis:

   Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities. 

• Share & Rank Monitoring:

   Track organic vs. paid share, ad rank, and share of voice to guide decision-making. 

• Keyword Strategy:

   Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures. 

• Monthly Planning:

   Align monthly ad spends with promotional calendars, new launches, and peak sales periods. 

• Creative Coordination:

   Work closely with design and brand teams to ensure correct creatives and ad formats are deployed. 

• Experimentation:

   Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability. 

• Reporting:

   Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement. 

Qualifications:

• Bachelor’s degree in 

  Marketing, Business, or a related field

  . 

• 1–2 years

   of experience in performance marketing, e-commerce advertising, or marketplace marketing. 
• Hands-on experience with one or more ad platforms: 

  Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads

  , etc. 
• Proficiency in 

  Excel/Google Sheets

   (pivot tables, formulas, data analysis). 
• Strong understanding of key performance metrics — 

  CTR, CVR, ROAS, TACoS

  . 
• Analytical mindset with strong attention to detail and the ability to handle large datasets. 
• Excellent 

  communication

   and 

  collaboration

   skills with cross-functional teams.