Role & responsibilities Plan, execute, and optimize performance marketing campaigns across Google, Meta, and other paid platforms to achieve lead generation and ROI targets. Develop and manage SEM, Display, Retargeting, Video, and Paid Social campaigns with clear performance KPIs. Conduct keyword research, audience targeting, and bidding strategy planning to maximize efficiency. Track, measure, and report performance of all campaigns using Google Analytics, Tag Manager, and other relevant tools. Work closely with creative, content, and product teams to ensure ad messaging and landing pages align for maximum conversions. Perform continuous A/B testing of creatives, ad copies, landing pages, and funnels. Monitor competition and industry trends to adopt best practices in performance marketing. Optimize campaigns for CAC (Customer Acquisition Cost), CTR, Conversion Rates, and Quality of Leads. Create and present weekly/monthly dashboards & reports with insights and actionable recommendations. Ensure proper tracking and attribution setup for accurate lead source mapping. Explore and evaluate new channels, tools, and platforms for growth opportunities. Preferred candidate profile • Education: Bachelors/Master’s degree in Marketing, Business, or related field. Certification in Google Ads, Meta Ads, and Analytics preferred. • Experience: 6–7 years of proven experience in performance marketing, preferably in real estate, e-commerce, or high-value consumer services. • Strong hands-on knowledge of: Google Ads (Search, Display, YouTube, Performance Max) Meta Ads Manager (Facebook & Instagram campaigns) Google Analytics (GA4), Google Tag Manager, Data Studio/Looker SEO/SEM, remarketing, retargeting, and funnel optimization • Excellent understanding of keywords, bidding models, ad rankings, CPC/CPA strategies, and campaign structures. • Analytical mindset with strong ability to interpret data and derive actionable insights. • Strong project management skills with the ability to handle multiple campaigns simultaneously. • Self-motivated, detail-oriented, and passionate about digital marketing innovations.
Role & responsibilities Conceptualize, design, and deliver static creatives, GIFs, and video content for digital and offline marketing campaigns. Adapt master creatives into various formats (social media sizes, web banners, print ads, OOH, presentations, etc.) while maintaining visual consistency and quality. Create engaging graphics for social media, websites, emailers, brochures, and campaign collaterals. Design short-form video content and motion graphics optimized for social platforms. Ensure strict adherence to brand guidelines and visual identity across all channels. Collaborate with the marketing team to understand campaign briefs and deliver innovative solutions. Manage multiple projects simultaneously with quick turnaround times. Stay updated with latest design trends, tools, and platform-specific creative best practices. Preferred candidate profile • Education: Degree/Diploma in Graphic Design, Visual Communication, Multimedia, or related field. • Experience: Minimum 5 years of relevant design experience, preferably in real estate, advertising, or consumer-facing industries. • Strong command of Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign) or equivalent tools. • Hands-on experience in motion graphics, video editing, and GIF creation. • Strong eye for detail, typography, layout, and colour harmony. • Ability to adapt and optimize designs for different media requirements (print, web, social, OOH). • Portfolio demonstrating both creative originality and multi-format adaptability is mandatory.