Lead Generation Executive

Description

Job Summary

Responsibilities

• Lead Research: Identify potential leads through market research, networking, and online resources such as LinkedIn, business directories, and industry publications.
• Prospecting: Develop and execute lead generation strategies to attract and acquire new clients for Delight ERP.
• Outreach: Initiate contact with potential leads via cold calling, email campaigns, social media, and other outreach methods to introduce Delight ERP and qualify their interest.
• Qualification: Assess leads’ needs and determine their fit for Delight ERP by conducting initial discovery calls and gathering relevant information.
• Data Management: Maintain accurate and up-to-date records of all lead activities in the CRM system, including interactions, follow-ups, and status updates.
• Collaboration: Work closely with the sales team to ensure a seamless handover of qualified leads and support in developing targeted sales pitches.
• Follow-Up: Schedule follow-up meetings or demos for qualified leads with the sales team and provide necessary background information.
• Reporting: Track and report on key performance metrics, including the number of leads generated, conversion rates, and campaign effectiveness.
• Continuous Improvement: Stay informed about industry trends, competitor activities, and best practices in lead generation to continually improve lead quality and generation methods.
  

Skills

• Experience: Previous experience in lead generation, sales, or a similar role, preferably within the software or technology sector.
• Communication: Excellent verbal and written communication skills, with the ability to engage and build rapport with potential clients.
• Research: Strong research and analytical skills to identify and evaluate potential leads.
• Sales Acumen: Basic understanding of the sales process and ability to qualify leads effectively.
• CRM Proficiency: Experience using CRM software (e.g., Salesforce, HubSpot) for lead management and tracking.
• Tech Savvy: Familiarity with ERP systems and technology products is a plus.
• Initiative: Self-motivated with a proactive approach to identifying and pursuing new business opportunities.
• Organization: Strong organizational skills with the ability to manage multiple tasks and priorities effectively.
• Team Player: Ability to work collaboratively in a team environment and contribute to team goals.
• Adaptability: Flexibility to adapt to changing market conditions and business needs.
• Industry Knowledge: Understanding of the ERP market and the specific needs of potential ERP clients.
• Networking: Established network within relevant industries or sectors.