Influencer Marketing Manager

About YAAS! We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, RCB, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month. Role Overview As an Influencer Marketing Manager at YAAS, you'll drive strategic partnerships with content creators across YouTube and Instagram platforms. You'll develop and execute influencer campaigns across finance, travel, lifestyle, tech, and career verticals while managing relationships with creators and negotiating collaboration terms. This role combines strategic thinking with relationship management skills to deliver impactful campaigns that drive brand awareness and engagement in the Indian market. Key Responsibilities Develop comprehensive influencer marketing strategies across target verticals (finance, travel, lifestyle, tech, careers) Identify, recruit, and onboard new influencers for brand partnerships Lead cost negotiations with influencers and their management teams Manage end-to-end campaign execution from briefing to performance analysis Serve as primary relationship manager for influencer partnerships Create campaign briefs, timelines, and deliverable specifications Monitor campaign performance metrics and optimize for better results Ensure all influencer content aligns with brand guidelines and compliance requirements Build and maintain a robust database of creator partnerships Collaborate with internal creative teams on campaign content development Stay current with platform algorithm changes and emerging influencer marketing trends Track campaign budgets and ensure cost-effective spending across all partnerships Requirements 3-5 years of experience managing influencer marketing campaigns and partnerships Proven track record with YouTube and Instagram campaign management Strong understanding of Indian digital landscape and regional audience preferences Excellent negotiation skills with demonstrated cost optimization abilities Passion for digital content creation and staying current with platform trends Outstanding project management and organizational skills Superior communication and relationship management abilities Analytical mindset for campaign performance optimization Understanding of various content formats across finance, travel, lifestyle, tech, and career verticals Ability to balance creative vision with budget constraints and brand requirements Proficiency in analytics tools and campaign tracking platforms Basic knowledge of content creation processes and social media algorithms Compensation & Work Arrangement Competitive salary based on experience and proven track record Office-based position in Bengaluru Outcome-based work schedule focused on meeting campaign performance milestones Access to internal clubs and communities to pursue personal interests and connect with colleagues Growth Opportunities Your career progression at YAAS will be determined by: Campaign Portfolio Expansion : Growing to manage larger, more complex influencer marketing initiatives Team Leadership : Building and mentoring high-performing creator partnerships teams Strategic Partnership Development : Establishing long-term relationships with top-tier influencers Platform Innovation : Implementing new tools and strategies that improve campaign effectiveness Market Expansion : Contributing to broader company influencer marketing strategy across new verticals Company Culture Fast-paced environment that values both creativity and data-driven results Collaborative atmosphere working alongside diverse marketing professionals from across India Performance-oriented approach focused on measurable campaign impact Supportive community with special interest clubs and networking opportunities Culture of ownership, innovation, and relationship excellence Emphasis on building authentic creator partnerships that deliver mutual value Selection Process Resume and campaign portfolio review Strategic assessment of influencer marketing knowledge and negotiation scenarios Final interview with senior leadership team focusing on relationship management and strategic thinking Show more Show less