Influencer Marketing Manager

Job Title: Influencer Marketing ManagerDepartment: Brand Communications - Influencer MarketingLocation: Mumbai or BengaluruExperience: 6–7 yearsMandatory: Minimum 5 years of experience specifically in an influencer marketingagency setup

About Us

Ethinos is a leading digital marketing agency with a strong presence in India andAustralia. We specialize in crafting performance-driven, omnichannel campaigns across influencer marketing, social media, SEO, paid media, programmatic ads, automation, and web development. We blend data, creativity, and AI to deliver intelligent solutions that drive business outcomes.Website: www.ethinos.comRole OverviewWe’re looking for an Influencer Outreach Manager who lives and breathes creators.Someone with a strong grasp of the influencer ecosystem across categories, platforms,and regions - and who knows how to turn influencer collaborations into ROI-drivensuccess stories.This role will focus on identifying, onboarding, and nurturing long-term influencerpartnerships while driving end-to-end outreach and collaboration for client campaigns.Key ResponsibilitiesInfluencer Outreach & Relationship Building Identify and onboard relevant influencers across categories for brand campaigns. Build and maintain strong, long-term relationships with macro and microinfluencers, creator agencies, and talent managers. Ensure alignment of influencer voice with brand values and campaign objectives. Train the inhouse influencer marketing team Pitch to the clients and maintain relationshipsCampaign Planning & Execution Collaborate with content, social media and video team to suggest the rightinfluencer mix for each campaign. Negotiate contracts, manage deliverables, timelines, and payments. Oversee content quality, compliance, and adherence to brand guidelines.Performance Tracking & Reporting Track key metrics like reach, engagement, cost-efficiency, and ROI for eachcampaign. Analyze influencer content performance and generate insights for optimization. Prepare post-campaign reports for internal and client sharing.Industry & Platform Intelligence Stay up to date with platform algorithm changes, emerging influencer trends, andcategory shifts. Suggest new content formats, platforms (like Threads, Pinterest, Reddit, etc.),and creator opportunities.You Must Have 6–7 years of relevant experience, with at least 5 years in an influencermarketing agency. Strong understanding of influencer contracts, fee structures, and content rights. Hands-on experience working with creator databases, influencer marketing tools,and social media platforms. Excellent communication, negotiation, and relationship-building skills. Ability to handle multiple campaigns and clients simultaneously with highattention to detail.Bonus Points If You Have Managed large-scale influencer campaigns for fashion, lifestyle, F&B or BFSIbrands. Experience working with creators on platforms beyond just Meta Prior experience in building influencer communities or ambassador programsSkills: data analysis,communication,campaigns,contract negotiation,performance tracking,influencer marketing,marketing agency,relationship building,campaign planning