Influencer Marketing Manager

• Job Title: Influencer Marketing Manager

• Location: Mumbai, Maharashtra

Job Overview:

We are looking for a dynamic and experienced Influencer Marketing Manager to lead and scale our influencer initiatives. This is a strategic role for someone who not only understands the influencer ecosystem but can also lead campaigns that drive measurable ROI. The ideal candidate will have a strong network of influencers, excellent communication and people management skills, and a solid understanding of the fitness, wellness, and supplements industry.

Key Responsibilities:

Influencer Strategy & Campaign Execution:

- Develop and execute influencer marketing strategies aligned with brand objectives and ROI goals.

- Plan and implement result-driven influencer campaigns, from ideation to execution.

- Create and manage comprehensive influencer content strategies, including content formats, messaging, and platform distribution.

- Collaborate with influencers to ensure content is brand-aligned, engaging, and optimized for each channel.

Planning, Execution & Reporting:

- Lead end-to-end campaign planning, execution, and review processes.

- Coordinate timelines, deliverables, and budgets to ensure smooth campaign rollouts.

- Generate post-campaign performance reports highlighting reach, engagement, conversion, and ROI metrics, with actionable insights for improvement.

- Use data to optimize future campaigns and ensure continuous performance enhancement.

Influencer Relationship Management:

- Identify, recruit, and nurture relationships with influencers and content creators who align with the brand’s tone, voice, and audience.

- Onboard and brief influencers thoroughly on campaign goals, brand guidelines, and deliverables.

- Maintain strong communication and provide continuous support to maximize influencer satisfaction and performance.

Cross-Functional Collaboration:

- Work closely with the social media, content, and design teams to align on campaign deliverables, daily social content, and timelines.

- Coordinate with performance marketing and analytics teams to align influencer efforts with overall campaign KPIs.

Team Leadership & Communication:

- Lead and mentor junior influencer executives, ensuring quality output and on-time delivery.

- Represent the influencer vertical in internal marketing meetings and provide strategic inputs.

Qualifications & Skills:

- Bachelor's degree in Marketing, Communications, or a related field.

- Minimum 2 years of experience in influencer marketing or brand partnerships.

- Exceptional communication, people management, and interpersonal skills.

- Ability to engage and manage multiple influencer relationships with a professional, collaborative approach.

- Strong understanding of influencer platforms, social media dynamics, and analytics tools.

- Basic knowledge of fitness, wellness, and nutritional supplements is preferred.

- Experience with ROI-based marketing and performance analysis.

- Highly organized, creative, and result-oriented, with the ability to multitask in a fast-paced environment.

What We Offer:

- Competitive salary with performance-based incentives.

- Opportunity to lead a growing vertical in a rapidly expanding company.

- Career growth with leadership and strategy exposure.