Head of Marketing

Job Title: Head of Marketing

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About Robro Systems

AI-powered automation and machine vision

web inspection for technical textiles

Kiara Web Inspection System (KWIS)

Vision, Intelligence, and Control.

Role Overview

Head of Marketing

B2B industrial marketing

Key Responsibilities

• Strategy & Leadership

  Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives. Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.

• Brand & Positioning

  Define, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels. Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions.

• Demand Generation & Lead Nurturing

  Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility. Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.

• Content & Communication

  Oversee creation of high-quality marketing content—case studies, whitepapers, videos, presentations, and press releases—tailored for industrial B2B audiences.

• Events & Partnerships

  Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.

• Market Research & Competitive Insights

  Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities. Use insights to guide strategy and product messaging.

• Performance & Analytics

  Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic). Present data-driven insights and improvement plans to leadership.

• Cross-Functional Collaboration

  Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.

• Budget & Vendor Management

  Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.

Requirements

Must-Haves

• Bachelor’s degree in

  Marketing, Business Administration, or Engineering

  ;

  MBA preferred

  .
• 7–10+ years of experience in

  industrial B2B marketing

  , with at least 3 years in a senior or leadership role.
• Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
  
• Strong command of marketing tools — CRM, marketing automation platforms, analytics tools, and content management systems.
  
• Excellent communication, leadership, and presentation skills.
  
• Strategic mindset with strong analytical and execution capabilities.
  
• Ability to travel as needed for events, exhibitions, and customer visits.
  

Preferred

• Experience working in a

  scale-up or fast-growing technology company

  .
• Demonstrated ability to build marketing infrastructure and teams from the ground up.
  

Key Skills

• Marketing Strategy & Leadership
  
• Digital Marketing & Lead Generation
  
• Brand Building & Corporate Communication
  
• Content Marketing & PR
  
• Market Research & Competitive Analysis
  
• Campaign Analytics & ROI Measurement
  
• Cross-functional Collaboration
  
• CRM & Marketing Automation Tools