Head of Marketing

About the Role

Head of Marketing

This role reports to senior leadership and collaborates closely with global marketing, product, legal, and digital teams.

Key Responsibilities

Product Marketing

• Localize and implement go-to-market strategies for new product launches, working in close coordination with global product teams.
• Develop compelling product positioning, messaging, and value propositions tailored to the Indian consumer.
• Lead competitive analysis, pricing input, and market research to ensure Nu Skin’s offerings are differentiated and relevant.
• Translate global assets and campaigns into effective local executives that resonate with the market.

Brand & Communications

• Build and adapt Nu Skin’s brand identity for the Indian market while preserving global brand consistency.
• Lead public relations, influencer engagement, and thought leadership strategies to build trust and awareness.
• Oversee the creation of marketing content (written, visual, and video) for campaigns, events, and digital channels.
• Manage localization of global communications for the Indian audience across platforms.

Digital Marketing

• Develop and execute digital campaigns across paid media, social, search, and e-commerce platforms.
• Establish the brand’s online presence, including oversight of local website, social channels, and e-commerce integrations.
• Use performance marketing tactics (SEO, SEM, and paid social) to drive traffic, engagement, and conversion.
• Leverage data and analytics to optimize digital marketing efforts and measure ROI.

Strategic & Team Leadership

• Build and lead a high-performing local marketing team as the market grows.
• Work cross functionally with operations, sales, finance, and regulatory teams to align on launch and growth plans.
• Collaborate with global and regional stakeholders to ensure consistency and local adaptability.
• Manage agency partners, budgets, and timelines for campaigns and activations.

What You’ll Need

• Bachelor’s degree in Marketing, Business, or related field (Master’s or MBA preferred)
• 8+ years in marketing leadership experience, ideally in beauty, wellness, or consumer goods sector.
• Proven experience launching or scaling brands in the Indian market.
• Strong background in product marketing, brand strategy, and digital campaign execution.
• Deep understanding of Indian consumer behavior, media landscape, and digital ecosystem.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Ability to operate strategically while also managing day-to-day execution.
• Familiarity with D2C, omnichannel, and e-commerce environments a strong plus