Head of Marketing

About Masters’ Union

Masters’ Union (www.mastersunion.org) is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its-kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy. Our leadership consists of alumni from IITs, IIMs, and Ivy League Schools like Stanford and UPenn.

The institute is strategically located in the very heart of Gurugram's business district, flanked by several Fortune 500 companies, in order to provide the ultimate industry-immersive and hands-on learning experience from day one. The most ground-breaking feature of its Programme is that the courses are taught by CXOs, MDs, Eminent Public Leaders, and even Members of Parliament, apart from distinguished global faculty from top B-schools who regularly consult with Fortune 500 companies.

In its 5 years of run, our flagship Post Graduate Program in Technology and Business Management has already surpassed the placement records of IIM Ahmedabad and ISB with top-notch recruiters (including Amazon, Citibank, Microsoft, Unacademy, Razorpay, BCG, Bain) hiring our graduates.

About the Role

Head of Marketing

This is a leadership role that demands strategic vision, hands-on execution, and the ability to build and lead a high-performing marketing team.

Key Roles & Responsibilities

Brand & Communication

• Define and drive the overall brand strategy, positioning, and messaging across all channels.
• Ensure consistency of brand identity, tone, and voice across all internal and external communications.
• Develop brand campaigns that enhance visibility, credibility, and emotional connect with target audiences.
• Manage PR, partnerships, and media relations to strengthen brand presence.

Content Strategy

• Lead end-to-end content planning and execution — blogs, website, social media, video, and email.
• Ensure storytelling aligns with brand values and drives measurable engagement.
• Collaborate with internal teams and external partners to produce impactful content for diverse platforms.
• Oversee editorial calendars and maintain high-quality content standards.

Performance Marketing

• Own all paid digital marketing channels (Google, Meta, LinkedIn, etc.) to drive leads, engagement, and conversions.
• Plan and manage marketing budgets efficiently to maximize ROI and reduce CAC.
• Analyze campaign data, A/B test creatives and funnels, and continuously optimize for performance.
• Develop marketing dashboards to track KPIs and share actionable insights with leadership.

Social Media & Community

• Oversee the strategy and growth of brand presence across social media platforms.
• Engage with online communities and audiences to drive loyalty and advocacy.
• Monitor trends, competitor activity, and sentiment to inform strategy and innovation.

Team Leadership & Collaboration

• Build and lead a high-performing team across brand, content, and performance marketing functions.
• Collaborate cross-functionally with Product, Admissions/Sales, Design, and Leadership teams.
• Ensure alignment of marketing goals with business outcomes.

Requirements

• Experience:

  8–12 years in marketing with at least 3+ years in a leadership role managing multi-channel marketing.

• Education:

  MBA/PGDM in Marketing, Communications, or related field (preferred).
• Proven experience in

  brand building, performance marketing, and digital growth strategy.

• Strong understanding of analytics tools (Google Analytics, Meta Business Suite, CRM, etc.).
• Exceptional communication, storytelling, and leadership skills.
• Hands-on experience managing cross-functional teams.
• Ability to balance creative thinking with analytical rigor.