Head of Marketing

Location:

Experience:

Employment Type:

Responsibilities:

• Develop and execute end-to-end digital marketing strategies for India and the Global Market, including the US markets. 
• Lead cross-channel campaigns (SEO/SEM, Social Media, Email, Paid Ads, Influencer & Display). 
• Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation. 
• Drive performance marketing to achieve lead generation, conversion, and revenue targets. 
• Review campaign posts, communication materials, creative assets, and messaging approvals. 
• Manage and review the team’s daily deliverables, including social media posts, campaigns, and content calendars. 
• Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organisational goals. 
• Evaluate the performance of campaigns using analytics tools and prepare data-driven reports. 
• Align digital initiatives with product roadmap, demand trends, and market feedback. 
• Analyse market research to understand product positioning, demand patterns, and competitor activities. 
• Oversee content strategy and localisation to fit regional audience preferences. 
• Manage brand reputation and engagement across all online platforms. 
• Identify emerging marketing tools, trends, and digital innovations for business growth. 
• Create marketing automation workflows and manage CRM-based lead nurturing funnels. 
• Monitor KPIs, web analytics, cost metrics, and campaign ROI. 
• Support offline demand generation through corporate events, conferences, and networking platforms. 
• Collaborate with Business Development on lead quality and funnel health. 
• Prepare regular performance reports, insights, and recommendations for leadership. 
• Manage budgets, allocate spending effectively, and ensure ROI-driven marketing outcomes. 
• Build, mentor, and expand a high-performing marketing team across time zones. 
• Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives. 
• Implement retargeting and remarketing strategies to increase conversion touchpoints. 
• Track customer engagement behaviour, retention metrics, and product adoption signals. 

Requirements:

• Proven experience managing digital marketing across Domestic & Global Markets. 
• Strong understanding of online & offline demand generation channels. 
• Hands-on with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools. 
• Experience with CRM systems and performance analytics. 
• Excellent knowledge of content marketing, lead generation funnels, and brand positioning. 
• Ability to lead effectively with cross-functional teams and manage multiple projects simultaneously. 
• Strong analytical, leadership, and communication skills. 
• Excellent understanding of audience behaviour, cultural nuances, and trends. 
• Experience in managing large marketing budgets with measurable outcomes. 
• Ability to thrive in fast-changing market environments. 
• Growth-driven mindset with strong analytical ability.